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Essays 451 - 480

Strategic Case Study to Determine a Strategy for Dr Lou Mickael

A strategic analysis and recommendation is made utilizing a case supplied by the student. The writer starts with a situation or s...

Oprah and Strategy

0.02 3 0.06 Diversification of interests 0.04 3 0.12 Strong culture 0.07 4 0.28 Innovation 0.1 5 0.5 Weaknesses Reliance on a si...

A Facebook Group for Students - The Marketing Strategy

has seen the group remain relativity quiet with only a few articles and postings. In order to create a more vibrant and active gro...

Marketing a Hospital

business plan, the role of different stakeholders all decision-makers, and the way that the leadership should be involved with the...

The American Market for Cable Based Telephone Service

penetration rate for television services (The Net Economy, 2002). This indicates the level of importance that has been attached to...

Marketing Audit Schering-Plough

Home Page, 2009). In 2007, Schering-Plough acquired Organon BioSciences, a human and animal health care company (Huliq.com, 2008)...

Marketing McDonalds

undertaken with the separation of the segments sop as to avoid confusion. To consider how marketing could and should take place we...

The Potential of the Energy Drink Market

already competes with. The major competitor is Red Bull, which has 43% of the market in terms of dollar sales and 30% in terms of ...

APPLE PRODUCTS/MARKETING SCENE

I remember when the iPad was first launched in 2010. Critics sneered that it was little more than an iPhone hopped up on steroids ...

Art Weinstein's Market Segmentation

In three pages this paper compares Market Segmentation by Art Weinstein with Theodore Levitt's The Marketing Imagination and David...

Nail Varnish Marketing

to the individual attention as well as the exclusivity of specialist cosmetic counters. The perception of the products is also imp...

Marketing Alternatives for PreFone Integrated Products

engineers propensity for facts. It is highly likely that Dr. Buchan has not adequately addressed the issues that would leave pote...

Marketing in Malaysia, Product, Price, Placement, and Promotion

first aspect of the product mix is to get the right product to fit the market demand (Anonymous, 2001). This is where the company ...

Sports Related Products and Marketing Research

both ask customers what they want and then make efforts to supply those needs. Several have found that ignoring customers changin...

American Male Adults and Consumer Behavior

are cases in which a point mass summary might not be appropriate. For this reason this example essay paper takes a look at how a ...

Product Expansion and Market Penetration for Coca-Cola

manufacture, distribution and also the marketing of non alcoholic carbonated and non-carbonated drink both finished drinks and als...

Marketing Case Study on British Airways

In thirty one pages this research paper presents a marketing case study of British Airways that focuses on the years since 1995 an...

An Evaluation of a Business

In a paper consisting of 10 pages an evaluation of a business prior to purchase is examined by using an instructional case study t...

Hair Strengthening Product Marketing

In five pages this paper examines how to market products that strengthen hair. Four sources are cited in the bibliography....

New Product Marketing

In five pages the new product named Juice Bomb Fruit Drink is examined in a consideration of marketing strategies. Four sources a...

Delphi Automotive Products Company and Market Orientation

In seven pages this paper examines Delphi Automotive in a consideration of market orientation and the influences of customer healt...

Industrial and Consumer Product Strategic Marketing

In twelve pages this paper discusses the process of buying and the differences between consumer and industrial products in this st...

Discovering and Marketing a New Product

In twenty one pages this report discusses DaimlerChrysler's desire to introduce a motorbike to its product line and considers pote...

Marketing Plan Development

a high level of performance, but now hey need to finish developing the product and then sell it to their customers. There...

Z-Wing Case Study

it should also be noted that there are nationalistic issues being brought to bear, as some politicians do not want to see the cont...

Eastman Kodak and the Digital Imaging Market

that Kodak already have, despite being behind some fo the competition; they have the expert knowledge of photographic that has bee...

Case Studies: Caterpillar And Harley-Davidson

burst. The world went into a serious recession. To compound this event, the company suffered a 205-day strike by UAW workers (Bart...

New Coke: Marketing Flop

has its own very distinctive following; while it may be partially entrenched within cultural reasons, the primary one is the level...

Komatsu Case Study

the quality of all products. Caterpillar was dominant in both the U.S. and the world but Komatsu held a 60 percent share of the J...

Blair Water Purifiers in India- A Qualitative and Quantitative Case Study

as inductive reasoning. The strength of the quantitative approach is in its reliability or the repeatability of the pattern. The...