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Essays 481 - 510

Marketing Case Study on British Airways

In thirty one pages this research paper presents a marketing case study of British Airways that focuses on the years since 1995 an...

Hair Strengthening Product Marketing

In five pages this paper examines how to market products that strengthen hair. Four sources are cited in the bibliography....

New Product Marketing

In five pages the new product named Juice Bomb Fruit Drink is examined in a consideration of marketing strategies. Four sources a...

Industrial and Consumer Product Strategic Marketing

In twelve pages this paper discusses the process of buying and the differences between consumer and industrial products in this st...

Discovering and Marketing a New Product

In twenty one pages this report discusses DaimlerChrysler's desire to introduce a motorbike to its product line and considers pote...

Delphi Automotive Products Company and Market Orientation

In seven pages this paper examines Delphi Automotive in a consideration of market orientation and the influences of customer healt...

Marketing Plan Development

a high level of performance, but now hey need to finish developing the product and then sell it to their customers. There...

Rolling Bookbags New Product Marketing Plan

In eighteen pages the marketing of a new rolling bookbag is analyzed in terms of competition and strategy with the 4Ps, a SWOT ana...

Bernard Madoff Effects People's View of Markets

This 3 page paper gives an overview of the role risk plays within financial markets. This paper includes the case of Bernard Madof...

IMC Concepts

The concept of integrated marketing communication (IMC) has been around since the late 1980s and more so in the early 1990s. Even ...

Harvard Business School Case Study of Heineken N.V.

occasional use rather than everyday use. This association may be seen as a strength as it is well established. However, it may als...

Blair Water Purifiers in India- A Qualitative and Quantitative Case Study

as inductive reasoning. The strength of the quantitative approach is in its reliability or the repeatability of the pattern. The...

Case Study on the Cola Wars Between Coke and Pepsi

these manufactures have a relatively low requirement for investment, a top cost of $50 million for a concentrate plant will servic...

Case Study on Market Entry Methods

in that land or the ability to use that route or connection to create profit. The motivation behind international trade i...

Marketing Campaign Case Study Development

to re-launch this service to this target market with a budget of ?1,000. The best way to look at this is to consider the theory be...

Products, Marketing, and Dell Computer Corporation

the United States market (Dell, 2001). Compaq Computer Corporation still has the largest market share of servers in the world. D...

Developing and Marketing New Services and Products and Consumer Attitudes

fair Trade, or received a good review in a food and drink magazine. It is worth noting that this will also reflect political chang...

Fictitious Company's Marketing Plan for a New Product

buy this as a novelty. It is something that an owner can use to train a dog as well. Instead of rolling over for example, an owner...

Case Study on Atchison Corporation

valuing the employees rather than treating them as economic commodities. At first it appears that these two views are diam...

Controversial Marketing's Uses and Value

other aspect that will gain attention. The value may be questionable when negative publicity is received, or the individual...

Financial Products and Market Targeting

. . . and not necessarily in that order. Shopping and consumption have become tied up with far more factors than need, utility, o...

U.S. Marketing of the British Land Rover

In eleven pages Harvard Case 9 596 036 on United States' market entry of the British Land Rover and gaining a desirable market lev...

Marketing a Bank Loan and Mortgage Insurance Tracking System Product

the liability. Simply put, reinsurance is characterized as insurance for an insurance company. While it is the goal of primary i...

Product Marketing and Decreased Significance of Specific Brands

In seven pages this paper examines how purchasing specific name brand products is not as important as it used to be. Six sources ...

Hypothetical Business Marketing Case Study

In eight pages this paper presents a first person hypothetical case study on marketing a new business in a consideration of financ...

Marketing Strategies For a Fictitious New Product

This paper analyzes the marketing strategy for a fictitious office supply item called KwikKlip. This nine page paper has six sourc...

Contemporary World and the Importance of Marketing

In fourteen pages this research paper assesses the significance of marketing in the contemporary business world in a consideration...

Widget Box Product Marketing of Widget International

important for Widget International to get to these other countries first. According to Ivan P. Fellegi, Ontario is the larg...

Japan Product Marketing

In fifteen pages marketing a fictitious product in Japan is discussed in a consideration of concepts, banking, currency issues, ex...

Great Britain's Marketing of a New Software Product

In five pages this paper examines how a British company would develop and market a new software product. Six sources are cited in...