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Essays 481 - 510
In five pages this paper examines how a British company would develop and market a new software product. Six sources are cited in...
engineers propensity for facts. It is highly likely that Dr. Buchan has not adequately addressed the issues that would leave pote...
In thirty one pages this research paper presents a marketing case study of British Airways that focuses on the years since 1995 an...
In a paper consisting of 10 pages an evaluation of a business prior to purchase is examined by using an instructional case study t...
In five pages this paper examines how to market products that strengthen hair. Four sources are cited in the bibliography....
In five pages the new product named Juice Bomb Fruit Drink is examined in a consideration of marketing strategies. Four sources a...
In twenty one pages this report discusses DaimlerChrysler's desire to introduce a motorbike to its product line and considers pote...
Using the example of a new vegetarian bread to be launched by Kudler Fine Foods the writer demonstrates the way in which a commun...
This 3 page paper gives an overview of the role risk plays within financial markets. This paper includes the case of Bernard Madof...
The concept of integrated marketing communication (IMC) has been around since the late 1980s and more so in the early 1990s. Even ...
In eleven pages Harvard Case 9 596 036 on United States' market entry of the British Land Rover and gaining a desirable market lev...
a high level of performance, but now hey need to finish developing the product and then sell it to their customers. There...
In twelve pages this paper discusses the process of buying and the differences between consumer and industrial products in this st...
In eighteen pages the marketing of a new rolling bookbag is analyzed in terms of competition and strategy with the 4Ps, a SWOT ana...
In seven pages this paper examines Delphi Automotive in a consideration of market orientation and the influences of customer healt...
The writer looks at the fictitious case of Kudler Fine Foods, assessing the way a marketing campaign to support internet sales may...
major firms such as Infiniti Retail of the Indian conglomerate Tata. These Indian firms that had made an investment had a potent...
million compared to only $14.2 million in 1900 (Peiss, 1998). The increase in put down to an increase in the perception of cosme...
1998). The increase in put down to an increase in the perception of cosmetics due to the way advertising was taking place, aided ...
important to realise that price can be very distorted in the eyes of the consumer, with price perceived by reference to other comp...
and as such did not become boring. It was also highly aligned to the product it was selling. Therefore, the "Happy Cows" was succe...
from the traditional business approach to advertising, wherein advertising functions were viewed as existing apart from "other pro...
competing Netscape equated to exclusive dealings and were anticompetitive (Lapotka, 2009). Not all charges were upheld; the second...
may also be the potential for some vertical integration to add value. In addition to this the existing core competencies, such as ...
been a driver behind some of the mergers and acquisition, and has also be driven by those acquisitions as firms develop internatio...
loyalty in consumers. Therefore, finding a niche to fill is a great way for a business to not just survive, but to thrive....
is a long definition and includes the aspects of creating value and managing customer relationships, this is giving more detail to...
as inductive reasoning. The strength of the quantitative approach is in its reliability or the repeatability of the pattern. The...
occasional use rather than everyday use. This association may be seen as a strength as it is well established. However, it may als...
in that land or the ability to use that route or connection to create profit. The motivation behind international trade i...