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Pricing and Research and Development Investment Decisions for Handheld

The writer complete simulation provided by the student, where decisions are made regarding the level of investment in research and...

4 Ps IN A GLOBAL CONTEXT

et al (2009) suggest that the current marketing mix model is outdated because it was predicated on futures and markets that were, ...

One Way to Measure Service Quality

testing, experimenting and trials, these were reduced to five dimensions with 22 items. The resulting five dimensions are: tangibl...

The iPhone 4 - An Overview

the average persons everyday life marks the dominant cultural feature of the 21st century thus far. More than anything else, the e...

Setting up a Hotel - The Business Plan

Florida area. Immokalee is attractive due to the close proximity to the Seminole casino, with no other hotels serving this area. T...

The Importance of Branding in Marketing and Sales

the development and sales of goods and services. The American Marketing Association defines marketing as "Marketing is an organi...

The Indian Consumer Automotive Market

connected, and with the population estimated to be 1,156,897,7661, growing at an estimated 1.407% per annum the country is the sec...

Background and a Project at McDonalds

the global social concerns have seen the increased use of corporate social responsibility polices, from the use of bio- diesel in ...

The Practice of Supply Chain Management and Logistics Management at McDonald's

the consistency and qualities of the inputs are also key to the delivery of this experience. The sale of food and beverage items...

Supply, Demand, and Price Theory

In seven pages this paper discusses price theory in a consideration of supply, demand, product elasticity and elasticity, and the ...

Tylenol and the 4Ps

has to do with distribution - how is the company going to get the product to the end user? Depending on the product, decisions wil...

Change and Geocast Network Systems

In five pages this paper discusses the problems confronting Geocast Network Systems when it introduced a new product and concept f...

GDP Development Measurement Alternatives

In five pages this report considers the gross domestic product economic indicator and argues that despite its straightforwardness ...

Merger of Wachovia and First Union Banks

and Tannenbaum, 2001). The question on everyones mind was what was in this buyout for Wachovia. First Union got a seemingly exce...

Globalization, Standardization, and Theodore Levitt

for decades; Tom Peters and John Kao have supported the precepts of creativity. John Kao is certain that it is necessary to...

Trade and Economy of Bhutan

projects that are taking place in the area tends to use imported labour from nearby India (CIA, 2002). With better roads t...

Code of Ethics and Accounting Standards of the State of Texas

are still held responsible for conduct as set out by the Government Accounting Standards Board. It is in the best interes...

Weather Watch Marketing

of a major storm. Thus, the watch would have another indicator to alert the owner. It would know the temperature and so would be a...

Industry Position of Revlon

In five pages this paper considers Revlon's isolation, industry position, and its overall strengths and weaknesses with advertisin...

GDP, Trade, and the Economy of Japan

In twelve pages this paper examines the economy of Japan in a consideration of trade, barriers, and Gross Domestic Product levels....

Issues Associated with Sports Marketing

necessarily participate at all but will buy merchandise which is connected with the sport....

'Elastic' Prices

In five pages this paper discusses the differences between products that have inelastic prices and those with elastic prices, the ...

Advertising and Celebrities

In six pages the argument is presented that using celebrities in product advertising does not provide the advantages it previously...

'Obscene' Salaries of Professional Sports' Celebrities

the fact that they are ostensibly playing a game for pay and that their talents are unique in all the world, the fact remains that...

Activity Based Costing Analysis

systems, inventory control and other company policies that are not up to modern standards of activity based accounting methods are...

Marketing and Opinion Leader Targeting

care products. This is especially true when consumers believe the person really is a doctor or other health care professional. E...

Motivation for the Purchase of Cosmetic Surgery

are extremely important. The purchase of plastic surgery is undertaken by men and women, but the main target market remains women...

Tort Precedent, Negligence And Liability

take responsibility for guns used in fatal shootings, even when the gun has been modified from both its original form and intent. ...

Friendly Cards Finance

to be more interested in Creative Designs additional debt capacity than in the benefit it can provide for the long-term good of Fr...

First Solar Inc.

commercial solar power projects and the company is undertaking international expansion as well as domestic expansion, two producti...