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Wonderbra - Developing an Integrated Marketing Strategy

itself by eschewing the discrete advertising direction of other womens undergarment manufacturers of the type, embracing the more ...

An Overview of Strategic Change

before a change strategy is devised. A model such as Baloguns Change Kaleidoscope is useful for this, as it maps out the different...

Alcoholism as Disease

In a paper of three pages, the writer looks at the disease model of alcoholism. Supporting evidence is provided from case studies....

Behavior Reinforcement Strategies

In a paper of five pages, the writer looks at behavior reinforcement. Differential strategies are examined in the context of a cas...

The Supreme Court by Jeffrey Toobin

This essay describes three Supreme Court cases, Bowers v. Hardwick, Lawrence v. Texas, and Bush v. Gore, which are described by To...

Scientific Design - A Sample

In a paper of three pages, the writer looks at scientific design. Using a hypothetical case study, a scientific design is develope...

An Example of Investment Appraisal Using NPV

Net present value is a method used to compare and contrast different potential investments. The process discount future net cash ...

Cybersecurity Psychology

In a paper of three pages, the writer looks at cybersecurity psychology. Threat actors and their basic motivations are examined in...

Change at Monsanto

In the 1990's Monsanto changed from a general chemical company to a firm specializing in life sciences. Using a case study the ch...

Green Businesses and International Expansion

In a paper of five pages, the writer looks at green businesses. A case study is used to explore the question of international mark...

Diagnostic Process for DSM IV TR

In a paper of four pages, the writer looks at the process of diagnosing psychological disorders. The five axis diagnosis process i...

Examination of E-Devices

E-Devices is a new firm that provides for machine to machine (M2M) communication. The writer answers five questions based in the e...

Social Policy Analysis

In a paper of seven pages, the writer looks at the analysis of social policy. A case study policy is evaluated. Paper uses three s...

Diagnosis and Pathophysiology

In a paper of ten pages, the writer looks at pathophysiology. This practice is used as the basis for a case study diagnosis. Paper...

csr Largest Yogurt Company

The largest yogurt company in the world is Dannon, a subsidiary of Danone. This essay discusses a case study from Harvard regardin...

Inventory Systems for Small Businesses

In a paper of four pages, the writer looks at inventory systems. Different inventory management systems are explored in the contex...

Nursing Assessments Head to Toe

In a paper of four pages, the writer looks at head to toe assessments. An example case study is presented, showing the general pro...

Federal Request for Proposal Sample

In a paper of five pages, the writer looks at federal requests for proposals. A sample is generated based on arms manufacturing ca...

City Management Leadership Styles

Unfortunately, unlike quantitative skills such as financial analysis, risk assessment, project management, and so on, leadership i...

Organizations and the Importance of Quality

one of the top priorities. The essence of quality, however, can be difficult to define. When analyzing various aspects of a busine...

Women Asylum Seekers and the Welfare State in the UK; Research Methodology

and the scenario and has the aim of developing that knowledge and proposition that can then be used for further research (Yin, 199...

Assessing an Unprofitable Firm

day 300,000 Revenue per unit 30 Revenue per day 9,000,000 We are told that there are 300,000 units a day manufactured and that th...

The Use of Psychology in the Development and Use of Brands

positive impression of the product and help to stimulate demand. In order to assess this the first stage is to consider how and wh...

Glass Ceiling

during the day to discuss in private her opinions on market performance and financial projections" (The "Glass Ceiling"; 319). But...

Shana and Children - Ethical Issues

the teenagers Prozac that appears to be her prescription. This is an ethical and legal issue that deals with parents giving childr...

Adjusting the IT Budget for Riordan

in a single transaction, in this instance we will assume it takes place in December. This gives us the following IT budget followi...

The Acquiring of Wolff Wolsrode by Dow

not do this they may loose many of the customers that they had acquired and were needed for value to be gained from the acquisitio...

The Benefits of Collaborative Negotiation

progress (externally, at least) by brokering favorable deals that lead to the establishment of a better position within the market...

Teenage Anxiety: A Hypothetical Treatment Plan

it is all too common to adopt a textbook mentality in which "cases" are represented by a few paragraphs in a textbook, to which on...

How Unilever Leveraged the Finance Department to Promote Organizational Growth

the firm with its target market (Kotler and Keller, 2008). This can be examined from the marketing perspective, but it may be argu...