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Economic Implications of Different Ventilation Choices for COPD Patients

beneficial or having no impact, negative or positive on most patients outcomes (Agarwal et al, 2009; Masip et al, 2005). The ben...

Presentation Hands-On

Simulations can be especially valuable and beneficial for salespeople. Gielda (2011) identifies four reasons sales simulations are...

The 4 P's of the iPad Marketing Mix

has developed a strong competitive advantage for innovation and stylish design, which is further supported by the way marketing pr...

Questions on Personal Sales and Marketing

One author quite aptly summarizes the changes that have occurred at Lowes over the past decade: "Lowes, a retailer once destined ...

How to Market a New Wireless Payment Service to Small Businesses

as a value proposition. The goals include the gaining of 10,000 service contracts by the end of the first year and revenues of $2 ...

Exploring Different Types of Research

There are different approaches to research. Classing research methods as quantitative, qualitative, or mixed method is one way of...

A Movie About Freud and Jung

This movie is based on a play, which was based on a book entitled, A Most Dangerous Method. The method is talking therapy. At the ...

Heart Failure Readmissions

The incidence of heart failure is so great, it has become a public health concern. The readmission rates are very high for heart f...

Planning for Ikea going into Egypt

(Hooley et al, 2003). These are all objective measures, but the use of more subjective measures are also seen in some segmentation...

Data Use in CRM

technology" (Clow and Baack, 2007; p. 360). CRM is most effective when "customers have highly differentiated needs, highly differ...

Singapore Airlines; Marketing Audit and Plan

areas where in double digits. The marketing plan is to increase revnue and passenger numbers flying from the US to Singapore. The ...

Market Research Proposal for X-Soft

the children using instant, therefore the potential target markets, therefore the primary purchasers of parents who which control ...

The Coop in Italy; Case Study on the Move to Discount Retailing

the quality is the right level, the Coop approach to screening beyond this. The first stage is a screening to ensure that the supp...

Knorr Packet Soup in Ireland

and maintain the number one position they need to understand the market, the position within that market and the influences that a...

Marketing Marlboro

a guerrilla marketing approach which including giving away samples helped to increase brand awareness, taking the brand form a po...

John Galtung/Theory and Methods of Social Research

located outside the social scientist himself, and we shall follow this tradition" (Galtung 9). As this indicates, Galtung does not...

SYSTEM THINKING AND THEORY OF CONSTRAINTS

of supply and inventory moves into a particular project, then goes through and ends up with the finished project. In a standard ma...

Introducing TiVo

those who have busy lifestyles and want to time sift their television entertainment. The first aspect of the marketing mix is t...

A Marketing Campaign to Promote Tasmania as a Tourist Destination

is going to be that of soft eco tourism. This is a viable growth market. Eco tourism, in general terms is perceived as a form of t...

Two Different Income Statements

sheet. Table 2 Total direct costs Manufacturing costs (a) 4.9 Units sold (b) 345,000 Cost of goods sold (a x b) 1,690,500 The v...

Analysis of Harley-Davidson

then use that data to consider a marketing approach along with suitable objectives and a budget. 2. The External Environment 2.1...

The Marketing of Samsung Mobile Telephones

of the consumer base, or potential consumer base into categories where there are similar characteristics. There are a number of wa...

Potential Marketing for a Flying Car

the last column of the table. There is the potential for cross over oin some fo these target markets. 1. Business travellers, hig...

Valuation of Hays Plc

The equation for this is DPS(1) / ERR-g = Value of stock, where DPS(1)is the dividends that are expected within one year, ERR is...

Assessing McDonalds Marketing Communications in an Ethical Context

from website visitors that sign up to receive the emails. The high level of integration and effective nature of a unified message ...

iPhone Marketing

more innovation that relates to the purpose of the brand (Striefler, 2010). * Think 365 rather than 360, which is about communicat...

Teaching English Language Learners

true believer (Rodgers, 2001). The roles of the teacher and learner change with each method. Methods always expect the actors to ...

Assessment of the Japanese Market for Mangoes

that of Japan, a developed market, where it appeared there is an increasing demand for mangoes at the current time. In order to as...

The Viability of a New Type of Smartphone

of these only 172.4 million were smartphone handsets (Lunden and Andrews, 2010). A key area faced by the smartphone manufacturers ...

Marketing Bottled Water in the UK

6 Germany 2,371.5 7 France 2,225.6 8 Indonesia 1,622.5 9 Thailand 1,277.0 10 Spain 1,133.7 Top 10 Subtotal 26,257.4 All Other...