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Essays 31 - 60

SONY PLAYSTATION AND MARKET RESEARCH

has done so. Its Wii console, for example, was developed specifically to attract non-gamers (typically young males). In fact, it c...

Developing a Continuous Program for New Products

In seven pages Sega and Sony are discussed in an examination of the importance of constantly developing new products. Four source...

Sony and the Marketing Strategy of Michael Porter

In eleven pages this paper examines how business theorist defines globalization and then applies his Five Forces Model to an analy...

Nintendo, Sony, and XBox from Microsoft

Meanwhile,as Nintendo has sold 120 million Game Boy and Game Boy Advance units, effectively owning the portable game machine marke...

Digital Camera and Sony Corporation

1957; the company changed its name to Sony Corporation a year later. "It beat the competition to newly emerging markets for trans...

Sony and Innovatioin

gaming consoles as well as computing. The innovation may be traced back to the formation of the company. The name Sony was...

The US Dollar, Depreciation, and Sony

The writer looks at the way in which exchange rate volatility takes place, it is influences and the way it can impact on internat...

Overview of Sony PlayStation

mid-2000s (Wall, 2001). The stakes are high in such a market therefore -- and this provides good reason for Sony to continue its w...

Global Telecommunications Hardware

to offer wireless and fixed line capability" (Triple Play, 2005). If this is true, then Nokia currently is at a disadvantage rela...

Microeconomics of the Portable Sony PlayStation

we need to understand the concept of supply and demand and the way this will impact on price. Where goods are supplied and the sup...

Licensing Your Product

and Sapsford, 2005; p. A1); Sony had given up the struggle by 1992 (Cusumano, Mylonadis and Rosenbloom, 1992). VHS emerged ...

Competition and Sony Ericsson Markets

Today the company is a market leader, with sales in more than 140 countries, and equipment being used in more than 1,000 networks....

Sony Corporation and Business Laws of Japan

In eight pages this research paper applies Keiretsu and Kaizen ideologies to the relationship between Japanese business law and th...

SONY, APPLE AND FASB POSITIONS

business) resulted in an inventory write-down of close to $19.7 billion yen, dedicated to restructuring charges (Sony, 2008). What...

Financial Performance Of Apple Inc. And Sony; A Comparison

gross margin is expressed as a percentage. This is the level of revenue that remains when all of the direct costs for producing th...

Information Management at Sony

design and manufacture of new electronic goods. The very first electronic innovation to be created by the company was an automatic...

AIBO in the US

space, as such the role of a pet in a confined space, or where pets are not allowed by landlords, is not a large market. However, ...

Sony Corporation Restructuring Case Study

his entrepreneurial style even though the company had evolved past the structures and strategies associated with entrepreneurial c...

Late 1990s' Sony Corporation

took off, successfully beating Nintendo and Sega at their own games (Kunii and Brull, 1998). At the time, in the wake of...

Supplier Positions in the Cell Phone Market

quarter of 2004 Nokia had dropped to a market share level of 29.7% compared to 35.6% for the same quarter the previous year (Tech ...

The Marketing of Nokia and Sony Ericsson in the United Arab Emirates

leading suppliers of telecommunications equipment, best known for mobile or cellular handsets they also supply a range of supporti...

The Underlying Strategies and Change at Peters and Browne

of driving forces present, one of the main forces was the change of ownership and the movement of Graham Laitt, this helped t infl...

Ways to Manage Conflict

attempts to change or has no recent history of change, change will become more difficult because people will naturally be suspicio...

Operational Changes within a Logistics Company

a logistics firm offering a range of heavy transports and logistics services. Based in Bahrain the firm specialised in project log...

Creating Change

vision, removing obstacles to the change and empowering employees to undertake a change, creating short term wins, build on change...

Problems with the Change at The Concorde Bookshop

is maintained (Huczynski and Buchanan, 2007). These are broad stages Kotter has a more detailed change model, where the same proce...

Issues in Implementing Change for a Healthcare Company

The writer looks at a scenario where a home care health organization wants to introduce an electronic patient records system. The ...

Changing Management Accounting in Line with a Changing Business Environment

that are gradually being seen introduced, but agent which there is still some resistance. Product costing has traditionally been...

Advertising Hershey Chocolate

a small volume of "old," classic recipes from early in the 20th century, updated to take advantage of electric ovens with thermost...

Change at British Airways

However, BAA is unable to provide a robust security search process and baggage operation, and as a result we are being forced to c...