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Essays 211 - 240

Organizational Change Resistance

The problem here is that there tends to be the gap between what is said and what gets done, mainly because employees may not truly...

Characteristics of Corporate Governance

1998). Furthermore, experiments must be performed in a laboratory and under specific conditions that are detailed by the Home Off...

What Can Be Done About Dental Phobia

a dentist today, they often ask if one wants cosmetic work done. Also, because of the trend in respect to white teeth it has becom...

Cosmetic Industry Ergonomics and Safety

This is also true in the area of equipment design - for the most part, equipment is designed more for the benefit of a company,...

Pornography, Cosmetic Surgery and Sexual Ethics

This research paper analyzes the manner in which sexual ethics can be applied to issues pertaining to pornography and cosmetic sur...

Human Health and Environmental Impacts of Alachlor

state agencies are responsible for the oversight and/or regulation of chemicals in drinking water as well. Under the terms of the...

Cosmetics and Estee Lauder

This paper consists of fifteen pages and considers the cosmetics industry and provides an analysis of the Estee Lauder Company. T...

Body Shop Evaluation

The Body Shop was founded by Anita Roddick, a pioneer in natural cosmetics and has generally supported social and environmental ca...

Self Esteem, Self Image, and Cosmetic Surgery

may have had about canceling the operation. "My breasts were fine before, but especially giving birth to twins changed my breasts...

Jennie and the Sales of Mary Kay Cosmetics

the womans family and began selling the products as Mary Kay Cosmetics. The products have changed in form over the years, but the...

Women Influenced by Shopping Malls

once in a while, car show of sorts or other male oriented type of presentation takes over the malls of America. One sees an array...

Marketing Debates and A Marketing Plan

revenue and sales with a range of luggage, watches and even fragrances, but that this can be taken too far (Lane, 1998; 10). The p...

Marketing Marlboro

a guerrilla marketing approach which including giving away samples helped to increase brand awareness, taking the brand form a po...

Canada: Haven For Criminals Entering From The United States

become accountable for harboring criminals. The aspect of accepting personal responsibility for ones actions has long represented...

The Marketing of Neptune's Gold Seafood

to consider their core competences and develop a way forward looking at these, not only at the past strategies (Stalk et al, 1992)...

Planning for Ikea going into Egypt

(Hooley et al, 2003). These are all objective measures, but the use of more subjective measures are also seen in some segmentation...

International Marketing Research Methodological Choices

may be remote from those wanting to undertake the research, there is also the challenges of cross cultural research which can lead...

Global Marketing of Gordon's Gin

The approach may vary, with a totally standardised approach, all marketing and advertising the same with a single campaign. If a c...

Mass Customization and Marketing Questions

of cable channels over the years has allowed television viewers to choose channels more in keeping with their tastes. As a broadc...

Public and Private Sector Goods and Services and Marketing Communications

stated above, public service is a function that in most areas is just "there," existing to serve the people who have given the gov...

Questions on Personal Sales and Marketing

One author quite aptly summarizes the changes that have occurred at Lowes over the past decade: "Lowes, a retailer once destined ...

Advertising Results by BT Broadband

BT Broadband would have significantly less ability to successfully market their wares. However, there are guidelines even for suc...

Marketing Lexus G's Series and Mercedes Benz E Class

with pre-owned cars and, in the future, they move up to new models (Sawyers, 2002). Customers for both cars have an average house...

Private and State University Marketing Plans

complicate the issue further is the fact that a recent survey of the residents of the state, only 46 percent realized that Jackson...

Marketing and IKEA North America L.L.C.

Evergreen State Society, 1998). The former is a much broader term that covers the entire marketing environment (The Evergreen Stat...

Advertising and Marketing in Health Care

care, however, is relatively new. When other industries were revamping their marketing strategies, the health care industry maint...

Small Microbrewery Startup Business's Marketing Plan

cycle concept is a model that shows the unit sales trend of a specific product from the time it is first placed on the market unti...

Marketing of Coca-Cola

The marketing strategy of Coca-Cola may have changed several times though the different campaigns, but the message and strategy ha...

Hansa Pilsner Case Study; Marketing Questions

address issues such as the markets failure to understand exactly what a pilsner beer was, these meant consumers did not have a rea...

Maxis and the Malaysian Telecommunications Market

telecommunications services in Malaysia is competitive, the dominant provide is Telekom Malaysia, the government controlled operat...