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Essays 361 - 390

John Collins on Company Change: “Good to Great”

Meehan told Collins that Collinss book Built to Last was a hit around his office, but ultimately useless (Collins, 2001). When Col...

Data Use in CRM

technology" (Clow and Baack, 2007; p. 360). CRM is most effective when "customers have highly differentiated needs, highly differ...

Singapore Airlines; Marketing Audit and Plan

areas where in double digits. The marketing plan is to increase revnue and passenger numbers flying from the US to Singapore. The ...

Market Research Proposal for X-Soft

the children using instant, therefore the potential target markets, therefore the primary purchasers of parents who which control ...

Assessment of the Japanese Market for Mangoes

that of Japan, a developed market, where it appeared there is an increasing demand for mangoes at the current time. In order to as...

CHANGE MANAGEMENT INITIATIVES - TWO ESSAYS

Two essays dealing with change management and includes six images of change, as well as linking change to an organization's change...

The Viability of a New Type of Smartphone

of these only 172.4 million were smartphone handsets (Lunden and Andrews, 2010). A key area faced by the smartphone manufacturers ...

Marketing Bottled Water in the UK

6 Germany 2,371.5 7 France 2,225.6 8 Indonesia 1,622.5 9 Thailand 1,277.0 10 Spain 1,133.7 Top 10 Subtotal 26,257.4 All Other...

How Minds Can Change as We Age

certain functions. What is different between todays research and that of decades ago is that scientists now believe that a person ...

Marketing Plan for an Automotive Emergency Stop Button

The car manufacturers could buy the device or licences its use to fit in new vehicles. This would be a very large market, and all ...

Developing Marketing for McBride

including the characteristics of the features and delivery as well as the motivation to choose one supplier over another. It is wi...

Operational Changes within a Logistics Company

a logistics firm offering a range of heavy transports and logistics services. Based in Bahrain the firm specialised in project log...

Marketing Analysis of Zara

market, who still likes to remain fashionable, but where prices may be more important, and therefore, the firm is able to appeal t...

Customer Centric-Marketing

the experience, and the way in which this may be related to by the customer, rather than demonstrating how a product can fulfill a...

Assessing McDonalds Marketing Communications in an Ethical Context

from website visitors that sign up to receive the emails. The high level of integration and effective nature of a unified message ...

iPhone Marketing

more innovation that relates to the purpose of the brand (Striefler, 2010). * Think 365 rather than 360, which is about communicat...

IMC for Wella

The writer considers a position where Procter & Gamble wish to increase their market share and penetration, expanding and increasi...

Potential Marketing for a Flying Car

the last column of the table. There is the potential for cross over oin some fo these target markets. 1. Business travellers, hig...

Bolman and Deal Four Frames

information technology, the emergence of a strong global economy, and changes in product life cycles that are shorter (Bolman and ...

The Marketing of Samsung Mobile Telephones

of the consumer base, or potential consumer base into categories where there are similar characteristics. There are a number of wa...

A Marketing Campaign to Promote Tasmania as a Tourist Destination

is going to be that of soft eco tourism. This is a viable growth market. Eco tourism, in general terms is perceived as a form of t...

The Underlying Strategies and Change at Peters and Browne

of driving forces present, one of the main forces was the change of ownership and the movement of Graham Laitt, this helped t infl...

Ways to Manage Conflict

attempts to change or has no recent history of change, change will become more difficult because people will naturally be suspicio...

Marketing Plan for a Car Wash

been built in order to recover 95% of the portrait used, for reuse. This is beneficial in terms of the environmental aspects water...

Will Margin Trading in Russia Increasing Volatility and Instability of the Russian Stock Markets?

full consensus regarding the evidence. Others argue that margin trading can increase stability and reduce volatility. In order to ...

Political Marketing in Greece

the voters are in the position of consumers, making a purchase decision based on the available information (Lilleker and Lees-Mars...

Economic Theories of Hayek/Freeman or Keynes During the Post Bubble Years

aid coming from anywhere outside of the United States. To that end, then, does one turn to Keynes, whose policy calls for a rigid ...

Financial Market Impact of Democratic Presidential Candidate John Kerry's Economic Plan

after inflation, with a Democrat in the White House, vs. just 2.3% under Republicans, according to market data provider Ibbotson A...

Democracy and Human Nature

dispose of their possessions and persons, as they think fit, within the bounds of the law of nature, without asking leave, or depe...

Health Care Delivery and Various Moral, Philosophical, and Ethical Issues

ethical, philosophical, and moral issues that characterize the one delivery mechanism also characterize the other. A particular c...