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Essays 121 - 150

Coca-Cola Marketing Mix

Coca-Cola developed a new formula for coke, which was not appreciated by the consumers. The company quickly reversed the decisions...

Fast Food Success and Kentucky Fried Chicken

In ten pages this paper presents a KFC case study that includes an executive summary, strategic and SWOT analyses, and strategic i...

Healthcare And Strategic Management

institution with a type of benchmark that evaluates their position in the market, internal metrics provide information about the i...

Coca-Cola Supply Chain

and other flavors, and water (Coca-Cola, 2008). Suppliers are those companies that provide the ingredients for the concentrate syr...

Coca-Cola Marketing Issues

not meeting todays consumer demands for healthier beverages and more environmentally-friendly products. Foust (2005) reported that...

Coca-Cola And Pepsi Advertising Influences Consumers

rivals since each was founded. Coca-Cola consistently wins greater market share than Pepsi. The two companies have engaged in aggr...

Coca Cola, PepsiCo, and Diversity

In twelve pages these soft drink giants are examined in terms of the diversity efforts undertaken by each. Ten sources are cited ...

Investment Comparison Between Pepsi and Coca Cola

In eight pages Pepsi and Coke are compared in terms of investment potential with PE ratio dividends, share prices, and discount ra...

Analyzing the Prices of Coca Cola Stock

projecting how Coke might do in the next several months. In viewing a three year trend, it becomes clear that Coke fluctuates qui...

Status of the Pension Funds of PepsiCo and Coca-Cola

The conditions of pension funds for these two firms in 2009 is assessed using data from the annual accounts. The growth, contribut...

Coca Cola Enterprises and Ethics

global enterprises (such as CCE) to secure good and strong relationships with the local community - as doing so would improve the ...

Coca-Cola and Carbon Emissions

communities" (Mission, vision & values, 2009). The company also notes that there is no longer any real doubt left as to the human ...

A Drink to Compete with Coca Cola and Pepsi - LOL in Australia

but to buyers who facilitate the purchases. The childrens market is one that is particularly difficult for marketers; the product ...

Economic Analysis of India for Coca-Cola

economy over the last few years, in 2006 the GDP, in terms of purchasing parity, was $2.812 trillion in 2006, increasing to $3.065...

Benchmarketing; Coca Cola and Pepsi

since. The results were used in the media in different countries as well as road shows where the taste challenge would be held. Al...

Business Plan for Coca-Cola

advertising budget regularly is more than $500 million (Chura, 2002), and competition for its business is more than only substanti...

The Growth of the Coca Cola Company

does in its own country. At present, Coca Cola is a company that has locations in two hundred countries ("Coca Cola," 2006). It ...

3 Lessons in 6 Areas of Strategic Planning

reengineering fame promoted rapid organization-wide change, effectively "blowing up" existing processes and plans in favor of desi...

Consumer Shifts and Cola Manufacturers

hot or warm, and soft drinks by definition are nonalcoholic. The other two qualifications, however, no longer apply. Coca-Colas ...

The Call for a Cautious Approach to the Poly-amorous Lifestyle

7 pages and 5 sources utilized. This paper provides an overview of the nature of the poly-amorous lifestyle, with a focus on the ...

Is The Broad The Variety Of Choice The US Consumer Market A Good Thing?

efficiency within the market. The ability to offer choice and differences can also be seen as a core foundation and the concept of...

Exploring Franchising at Starbucks

global coffee market continues to expand. Though Starbucks sector of the US market (i.e., the specialty sector) accounts for only...

Starbucks Strategy Formulation and Assessment

address the issue at the firm and business levels, and to continue to practice corporate social responsibility (CSR). Firm Level ...

Global Strategic Dimensions

In many ways this later strategy may be seen as contradictory, as in the larger markets it may be necessary to tailor operation or...

Operations Management Concepts

cost leader in either the industry, or just the relevant segment of the industry. In each industry or segment only one company may...

Strategic Examination and Recommendations for THL

well as tourism companies needing to adapt to meet the changing needs and desires, such as the desire for new experiences, as well...

Dell Computer Inc. and Strategic Choice

the early days, hopes that largely have gone unfulfilled until only recently in the consumer market. However, the business-to-bus...

Expansion and Strategic Choices

In eleven pages this strategic choice case analysis features McDonald's and whether or not expansion is in its best corporate inte...

eProcurement Implementation and Development Strategy

In twenty six pages this paper examines how an eprocurement development strategy is implemented with strategy, strategic choice, a...

Starbucks Mission and Direction

the US. It retains its strong growth in international markets, and recently the company and Kraft Foods announced they would be e...