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Essays 481 - 510

Boeing's Marketing Audit

needs to capitalize on its first-mover advantage with the 787, gaining commitments - and deposits - on as many units as possible b...

Concept of the Marketing Mix

with a successful business in London and had a major impact on the entertainment industry. The marketing was carefully manipulatio...

United Kingdom Marketing of IKEA

had entered was one very different form the home markets and in years before the brand had become known as a young brand, but did ...

Microbrewery Marketing

for this particular company would likely be older college students (who can drink), single adults who have just graduated from col...

The American Market for Cable Based Telephone Service

penetration rate for television services (The Net Economy, 2002). This indicates the level of importance that has been attached to...

Case Study on Best Bikes

In eighteen pages this student submitted case study involves a fictitious Brazilian company and is analyzed in terms of PESTEL, va...

Minas Gerais, Brazil and Slavery

dominate the picture, and that the figure of the miner with hundreds of slaves is a myth.4 The scholarly confusion may have arise...

The Economic Value Added EVA Assessing Pepsi vs. Coke

at all aspects of capital that are used. With debt and equality, the best place to find this is on the liabilities and equity sid...

Brazilian Slavery: 1550 -1888

nations had slaves. The laws of Moses acknowledge these slaves and dictate that Hebrew slaves must be kept in slavery only for a ...

Various Cultures and Views on Spirituality and Death

that deny death and try to defy it. In the United States for example a great deal of money is spent on prolonging life. Every minu...

Marketing McDonalds

undertaken with the separation of the segments sop as to avoid confusion. To consider how marketing could and should take place we...

The Cheapest Car in the World; The Case of Tata Motor's Nano

The idea of the car coming from Tata Motors may be seen as unsurprising considering the background and culture of the company. The...

GE Strategy Plan

near Clemson, South Carolina takes its water from a local stream; uses it; treats it; and returns in cleaner than it found it. Ai...

Entrepreneurship And Human Capital

insofar as the ability is increased and enhanced through education, experience, training and so forth (Klein and Cook, 2005). When...

Brazilian Samba Music

de enredo" to the more "relaxed guitar and rhythm variant" of song samba (Clifford). Sambas earliest beginnings can be traced to t...

Paulo Coelho/The Alchemist

he meets, as well as the lessons that he learns. This plot sounds simplistic and stereotypical, and in many ways this is true; how...

Texas Politics: The 1930s to the Present

seems that he believed originally that the tax revenue was enough, but in the end it turned out that a raise in taxes was in order...

The Beverage Industry

the industry is that of carbonated drinks, these include brands such as Coca-Cola, Pepsi and Dr Pepper. With more than 28% of the ...

Martial Art of Capoeira

In a paper consisting of twenty three pages the culturally complex Capoeira martial art is examined in terms of its Afro-Brazilian...

Social Issues in Brazil

wealthy elite and a massively poor population; women are making strides but injustice and problems based on gender are rampant; an...

APPLE PRODUCTS/MARKETING SCENE

I remember when the iPad was first launched in 2010. Critics sneered that it was little more than an iPhone hopped up on steroids ...

The Unfair Treatment of Brazilian Indians

celebrations, for example, the calls made by the organization Comissao Indigena 500 Anos actively opposing the celebrations (Lupiy...

How Can the Persuasiveness of Marketing Communication Be Optimised?

way in which competing messages may be perceived as persuasive. In any commercial environment there is likely to be different mess...

Cultural Impact on Brazil's Criminal Justice System

place great emphasis upon "inclusive definitions, neat conceptual distinctions, and broad general rules" (Scuro, 2003) rather than...

Coke Leading Pepsi in Soft Drink Success

associations between a person and the brand selected, including product identification. According to Falling (2002), each brand mu...

Brand Marketing Techniques

universal, global one. Long before the globalization trend that has now become so familiar was ever conceived, it was Cokes polic...

Brazil's Policies Regarding Land Reform

Cuba, have failed, is beyond logic or reason. Of course, the Brazilian government does not call it communism but all one has to do...

The Artists of Brazil

the obvious contradictions between his life and his works (Candido Portinari, 2002). For example, although he was a staunch Commu...

The Requirements for Manufacturing Facilities in Brazil

Toward Business Brazil has been working diligently to expand its international presence, while simultaneously working to be...

Advertisements and Gender Roles

In a paper of four pages, the writer looks at gender roles as they appear in advertisements. Two classic ads for Coke and Pepsi ar...