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Essays 331 - 360

The Pros and Cons of Branding in the Restaurant Industry

The writer considers the pros and cons of branding restaurant names, focusing on the U.K. food service industry. However, the writ...

Prostitution and Different Views

in exploring the issues of prostitution. While we like to console ourselves with the belief that right and wrong are clearl...

A Comparison of Die Hard and Passenger 57

find a way to get help. He gets a message out to a security guard type cop, an overweight individual who does not wish to be activ...

New Easy.com Product

Thus, we might see in the future, EasyPharm.com. Another way in which the student would want to make reference to the prediction o...

Walter Moseley, Toni Morrison, and Social Commentary

In five pages the social commentary featured in Walter Moseley's White Butterfly and Toni Morrison's The Bluest Eye are contrasted...

Advertising's Power

outside of the home to shop for something was very appealing to the consumer. The other big draw was the fact that the average lis...

History and Corporate Case Study of Starbucks

In five pages this paper discusses Starbucks in an examination of its corporate history, single outlet operations, marketing, bran...

A Toyota SWOT Analysis

In a paper consisting of five pages the SWOT analysis is applied to Toyota and the writer also includes discussions of research, d...

NPV Calculation

In six pages NPV is compared with ARR and IRR in a student submitted case study that focuses on NPV calculations....

Market Segmentation and Branding's Effects

In six pages this paper discusses branding and how market segmentation is increased and reinforced as a result. Eight sources are...

Louisiana's Prosecution System

In five pages this paper contrasts and compares Louisiana's prosecution system with that of the collective U.S. Ten sources are l...

Concept of Sustainable Development

The sustainable development concept is compared with other models of development in a paper consisting of 12 pages....

Ideal City Prototype of Disneyland?

In twelve pages Disneyland is considered within the context of an ideal city prototype with its brand of Utopia lacking in indepen...

Comparative Analysis of Gilgamesh and Heracles

cultures. In addition, the kind of difficulties and trials faced by different ancient communities will also tend to be similar. On...

Sales and Advertising

to it and ignore it. But if Roxane responds, theres a relationship. We move the brand relationship up a notch. Advertising becomes...

Morality According to Immanuel Kant and David Hume

the considerations surrounding his concepts of the mind and he supports his contentions with direct demonstrations of the applicab...

Romantic Emotion and the Differences Between Emily Dickinson and John Keats

all (Hinze PG). Dickinson is described as reclusive and shy. Although she was well educated, she is said to have often deferred ...

Interpretation and Analysis of The Anthropological Looking Glass by Nancy Scheper Hughes and The Social Power of Expert Healers by Howard Brody

to analyze the ways Scheper-Hughes and the villagers handle power in their relationships, it is important to understand that there...

Cross Promotional Advertising Between Sports Brands and Consumer Products

advertising is the art form of consumer capitalism. In analyzing the kinds of ideas, values and ethics contemporary advertising a...

A Plan for Branding an East Tennessee TV Station

as The Volunteers, or more commonly, Vols. People across the region take their college sports seriously; the area code for the Kn...

Marketing Strategies For Dove Brand Soap

familiar with. Before using the case study, theory should be explored to provide a basis for discussion. II. Marketing Operatio...

Manet's The 'Kearsarge' at Boulogne and J.M.W. Turner's Europa and the Bull Paintings Compared

a smooth, detailed technique....he later experimented with more radical techniques and evolved a highly original style that influe...

Local Cultures and Negative Product Branding Impacts

competition and doesnt take into account social or environmental costs (Globalisation, 2002). The largest problem of all t...

The Tobacco Industry and Advertising

the segmented portions of society. Allenby (1998) is quick to caution those who jump too fast on the homogenous marketing bandwag...

Characters of Robert Cohn in Ernest Hemingway's The Sun Also Rises and Jay Gatsby in F. Scott Fitzgerald's The Great Gatsby

now wealthy and has achieved all he set out to do. In this chapter we see many different things which tell us that Jay is nothing ...

Expanding UK's Starbucks Business

If we wish to consider the UK market, and how this may be developed we can consider the way that this may take place, but to under...

THE IMPACT OF IT ON ADIDAS - AN OVERVIEW

Adidas Adidas AG is the #2 manufacturer of sporting goods worldwide behind rival Nike Inc. (Colbert, 2010). The company als...

Taiwan and the US/Comparing Domestic Violence

domestic violence, offering comparison to the legal standard on this issue in the US. In 1993, a horrific incident, the stabbing ...

Segmenting by Lifestyle

(Gershon, 2003). From this it is possible to see the benefit of lifestyle segmenting, especially for some markets where the produc...

EHARMONY CASE STUDY

The case study concerning eHarmony involves an examination of the online matchmaking service, and the idea that its facing a great...