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Essays 181 - 210

Profitability, Customer Satisfaction, and Marketing Management

In five pages this paper examines marketing management, competition, and the important relationship between profitability and cust...

Market Position Analysis of PepsiCo

In five pages this paper discusses PepsiCo's market position in a management case study analysis which also includes industry comp...

Colgate Palmolive Company

In five pages Colgate Palmolive's toothpaste marketing problems are analyzed in terms of lack of product diversity and falling beh...

Camera Industry and Market

In five pages this report examines US Eastman Kodak in this overview of the camera industry, its products, competition, and market...

Turin Italy Hotel Opening and Business Climate

In a paper consisting of ten pages a Turin, Italy's hotel opening is examined in terms of the impact of such significant elements ...

UK Automotive Market

way in which cars were classified. If we use these 9 classification, the Mini would fit in the supermini, however, these are figu...

U.S. Software and Software Consulting Industry

market of $221.9 billion, this indicates not only that it is the fastest growing sector of software sales, but also that the sales...

Overview of Curves for Women Company

Existing competition There is an high level of competition within the fitness industry. To understand this we can look at the way...

The Industry Effects of the Divestiture of AT&T

which in turn equates to greater consumer choice and much more competitive pricing. None of this and other changes that have occu...

Case Study on Global Marketing

weaknesses of Reebok International are diverse and interesting This American based firm sells anything sports related from ...

Internet Service Providers and Available Alternatives

to connection via phone lines, the time factor is inherently slower than its wireless counterpart: By average, 4-5.6k per second s...

Strategy of Bank of Scotland

projection of an image of value rather than cheap prices or gimmicks. Halifax had already gained attention by gaining a clear En...

Beaches International Cuisine Business Plan

means little without underlying superlative quality of product. Beaches will offer the areas finest international cuisine. ...

Caribbean Restaurant Business Plan

prior to deciding to open his own Caribbean restaurant. The owner began as a waiter and worked his way up to manager. The owner al...

Travel Agency Business Plan Start Up

controlled by the top 4 travel agents (Euromonitor, 2004). However, there are many opportunities, it is becoming more soc...

Competing with Supermarkets in E-Commerce

to support the operational overheads. Tesco and Sainsbury are taking this longer term approach and are also seeking to gain more ...

Product Reliability Program Design

Though marketers and non-consumer stakeholders might believe that reduced reliability could lead to increased sales in the future,...

Strategic Analysis of Delta Airlines

be an air carrier with superior customer service that provides air transportation for passengers and cargo, utilizing low-cost car...

Aviation and Marketing

But these days, for the most part, price tends to be the dominant factor when it comes to competition; price and loyalty through f...

Research Proposal for J. Sainsbury

research seeking to find an answer without the presupposition of a hypothesis. The question is broad as we want to assess the perf...

Monopoly Competition and Product Differentiation

is very difficult to achieve. For example, even if the first three characteristics are present, most markets today are difficult t...

Marketing Structure in The Grapes of Wrath

particular products or goods than other times of the year. In the novel we note this is the reality that rules the peoples lives f...

Microeconomics of the Portable Sony PlayStation

we need to understand the concept of supply and demand and the way this will impact on price. Where goods are supplied and the sup...

Performance and Strategy of Hasbro Inc.

and then absorbing them into the Hasbro portfolio, this is a strategy that has been actively pursued for over the last ten years a...

Autobytel.com Marketing Case

In six pages this paper discusses the Internet automobile seller Autobytel.com in a consideration of competition and how to devise...

IBM Economic Information

In five pages this paper discusses IBM economic information that should be examined when considering an investment including produ...

Independent Consulting Firm Marketing Plan

In seven pages a marketing plan for an independent consulting firm is considered in a discussion that includes competition, indust...

Ownership of a Small Auto Repair Shop

TV, radio and recent magazines and also free hot chocolate, coffee, tea, fresh donuts and danish. Vending machines offer additiona...

Background and Financial Overview of Motorola

In eight pages Motorola is examines in a consideration of background, how the corporation performs financially, and how hedging is...

Market Research and its Role in Small Business Development

The development of a small business and the role played by market research are the focus of this paper consisting of nine pages wi...