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Essays 661 - 690

Strategic Decision Making for IMAX

as a result of the high level of immersion experience that cannot be felt in a traditional cinema, is likely to increase the deman...

The Expansion of OPT

decline in employment levels and as such decrease in the demand in an economy which in turn can lead to increasing levels of defau...

Value-Based Management in the Financial Services Industry

Internal analysis can assist the organization in maintaining that activity. The value chain has grown in popularity because of it...

A Plan for Ultimate Software

The writer proposes a growth strategy for Ultimate Software based on an analysis provided by the student. The strategy includes p...

Organizational Leadership - Wal-Mart

far better prices with its vendors than can other companies. They have also instituted many different innovations to reduce costs...

Developing a Marketing Communication Plan for a New Product

Using the example of a new vegetarian bread to be launched by Kudler Fine Foods the writer demonstrates the way in which a commun...

Improving A Fast Food Retail Environment

table 1 Table 1retail environment comparison between Goodys and Everest Traffic Flow Crowdedness Accessibility Environment Overal...

Inside a Flocafe and Starbucks

often a queue, the queue moves along a counter where different food items are displayed, with sandwiches, cakes and other snack it...

New Home Loan Program and Countrywide Financial

a potential customer may be evaluating how much mortgage s/he can afford. Available calculators target individuals seeking to con...

Fakhrawi Bookshop in Bahrain's Marketing

business in Chapter 1, and Chapter 2 examines the companys external environment. This includes the political and technological en...

4 Articles on Purchase and Inventory Control Management Reviewed

or a cheaper alterative will do the same job. This is the way of controlling spending, but to management costs and spendin...

Data Use in CRM

technology" (Clow and Baack, 2007; p. 360). CRM is most effective when "customers have highly differentiated needs, highly differ...

Customers and the Transformation into Loyal Customers

profits while expanding the business. Most marketing strategies neglect the repeat customers. Just because a customer has shopped ...

Return on Quality

This 4 page paper looks at the way investment in quality can have the potential for a positive return on investment. A range of in...

Social Influences on Marketing; Winning and Retaining Customer Loyalty

a competitive advantage (Thompson, 2007). The issue faced by many companies in marketing terms is not only the way to comp...

The Ritz-Carlton

to impact on the mass market providers rather than the upper market providers where demand is not as sensitive to economic conditi...

Fixed Rate Contracts and Acme Crating

In a paper consisting of nine pages the method development of designing fixed contracts for firms that are satisfactory to supply ...

Tourism, Hospitality and Customer Relationship Management

In meeting customer needs, many industries have moved to customer relationship management. This paper examines CRM, what has made ...

United Airlines' Marketing Audit

In twenty pages this paper presents a marketing audit of United Airlines in a consideration of financial performance, customer dis...

Dr. Sandra M. Finch's Dental Practice and Customers Role, Satisfaction, and Retention

returned, follow-up assessments must be made as to why the patient decided against returning. Was it dissatisfaction with the proc...

Target Marketing Methodology

illnesses; but the actual customer will be the medical clinics, doctors or hospitals that would need this technology in diagnosing...

Two Studies of Information Technology

gratification and for some purchases the inability to see and feel what they are. These different elements are seen as reassuring ...

Companies and Their Unique Methods of Customer Relations Management

In twenty five pages the Customer Relationship Management efforts of Webvan.com, Dickssupermarkets.com, HomeGrocer.com, Amazon.com...

Developing and Maintaining Customer Relationships Through Direct Marketing

Direct marketing must be fulfilling many goals as this s an area of rapid growth. This is one form of advertising that is easy to ...

Internet Banking

In a paper consisting of ten pages Internet banking is examined from customer and banking perspectives and also considers how one ...

Airlines and Customer Satisfaction

In ten pages airlines and customer satisfaction are discussed in light of the number of formal complaints filed to the Department ...

Managing a Company's Branding

The writer discusses the importance of correct brand management by the company and the customer sales representative. If the compa...

Key Customer Account Programs - Challenges for Implementation and Maintenance

et al., 2008). It may be argued that one of IBMs problems and to the changes being in the beginning of the 21st century the frag...

Strategic Communications at Starbucks

Starbucks mission statement is concise yet provides a "plumb line" against which to measure decisions. The statement reads, Estab...

AOL Latin America

the companys existing systems could not deal with the added demand for service. Eventually AOL came to be Americas largest ISP, l...