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Essays 421 - 450

Taiwan as a Destination for Kelly Logistics

highly aligned with the traditional Chinese values due to the political, events of the 1940s ion China which force many Chinese to...

Cima Marketing Case Study

has only a small level of growth and the increase in competition is making growth difficult. The market for the weekender products...

Target Market and Integrated Marketing Strategy for a New Archery Company

state of Michigan. The target market may be divided into two segments; the primary target market and a secondary target market. Th...

A Comparison of Two Books on Non-Profit Leadership

that is aligned with management theory and practice. Obviously, the focus here is on the nonprofit organization, but it is also tr...

Starbuck's; What Can They Learn From Other Companies?

egg shells along with cappuccino. The company faced problems as the core products remains and the identity of McDonalds was firmly...

Launching a New Product

the face of competition, if it is a niche market product it may be difficult to reach those who will be interested in marketing an...

Hansa Pilsner Case Study; Marketing Questions

address issues such as the markets failure to understand exactly what a pilsner beer was, these meant consumers did not have a rea...

New Nurses Survival Guide

2008, p. 208). The purpose of the study designed by Sorensen and Yankech (2008) was to investigate whether a "research-based, th...

A New Strategy for ABC Life Insurance Company

about transaction costs and other financial considerations of profit centers. Clearly, additional analysis is necessary to assure ...

HR Project

and DeHayes, 2000). The company held a wealth of problems, including trying to patch together incompatible systems inherited thro...

Plan to Improve Performance at a Call Center

to cause fragmentation due to disparate treatment of employees, with the Indian staff being paid less than the Arabic staff. Slid...

Marketing Plan for the World Wildlife Fund

the unsustainable consumption of the worlds natural resources" (WWF, 2008). The goal is to protect the environment by infl...

Harley Davidson - Strategic Analysis and Choices

gains a high level of commitment from its customers. It is well known that many Harley Davidson riders would not consider riding a...

Introducing a Wine into the Chinese Market

country under Mao Zedong and the country was then run as a dictatorship (CIA, 2008). The result of this was that everyday lives of...

International Marketing Research Methodological Choices

may be remote from those wanting to undertake the research, there is also the challenges of cross cultural research which can lead...

Problems in New Orleans’ Schools

only one year, and school officials who were being indicted for theft and bribery (USA Today). There were budget deficits, and bui...

Rolling Bookbags New Product Marketing Plan

In eighteen pages the marketing of a new rolling bookbag is analyzed in terms of competition and strategy with the 4Ps, a SWOT ana...

Chiropractic Services Marketing Plan

In five pages this paper examines a new chiropractor's marketing plan in a consideration of advertising strategies, competition, m...

Marketing Principles

be approached in new ways, but more importantly, with a profile, a target market can be created. For example, if one runs a toy st...

Retail Clothing Innovations

In twelve pages this paper discusses how a retailer must constantly design new and innovative marketing strategies in order to att...

New World Strategies

society and state became victorious." (Fukuyama "page 2"). That victor, as Fukuyama believed were liberal democracy and the resul...

Marketing Strategies For a Fictitious New Product

This paper analyzes the marketing strategy for a fictitious office supply item called KwikKlip. This nine page paper has six sourc...

Autobytel.com Marketing Case

In six pages this paper discusses the Internet automobile seller Autobytel.com in a consideration of competition and how to devise...

New Product Marketing

In five pages the new product named Juice Bomb Fruit Drink is examined in a consideration of marketing strategies. Four sources a...

New Market Entry and India Car Parts Business

In twelve pages this marketing report discusses an India based automotive spare parts business and how a new market can be success...

The Use of a New Math Program

articles in professional and popular media has placed a renewed concern about math performance of American students at the forefro...

Developing a New Product

word, mark the book or cut and paste sections as well as highlighting the sections for restaurant at a later date, all without mar...

Information for Those New to Teaching

geographic disciplinary perspectives in their academic training" (Towson University, nd). As an illustration of how this works, he...

American Hero Franklin Delano Roosevelt

private patrons leads; and they emphasized the interrelatedness of culture with all aspects of life, not the separateness of a rar...

Student Case Study on Viking Sewing Machines

some common goals. In being a new leader this had advantages. Lewin observed occurring in three stages where it is successful, the...