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Essays 91 - 120

A Marketing Plan for Guru Beer

for the US market so the marketing message that is developed is aligned with the way that the product will be positioned within th...

Proposal for a New WWF Marketing Campaign

The service will be promoted through a strategic alliance with a television channel that has the same target market; such as Natio...

Introducing TiVo

those who have busy lifestyles and want to time sift their television entertainment. The first aspect of the marketing mix is t...

International Expansion for Drambuie

be considered, we will use the example of Drambuie1. Drambuie is a whisky liqueur produced in Scotland, as such any target market ...

Potential Marketing for a Flying Car

the last column of the table. There is the potential for cross over oin some fo these target markets. 1. Business travellers, hig...

Marketing Bottled Water in the UK

6 Germany 2,371.5 7 France 2,225.6 8 Indonesia 1,622.5 9 Thailand 1,277.0 10 Spain 1,133.7 Top 10 Subtotal 26,257.4 All Other...

Marketing Plan for an Automotive Emergency Stop Button

The car manufacturers could buy the device or licences its use to fit in new vehicles. This would be a very large market, and all ...

China as a Destination for Expansion of a Cosmetics Firm

The writer considers a scenario of a cosmetics firm considering china as a potential new market. The potential of the market, incl...

How to Market a New Wireless Payment Service to Small Businesses

as a value proposition. The goals include the gaining of 10,000 service contracts by the end of the first year and revenues of $2 ...

Strategic Plan for Johnson and Johnson

A strategic plan has been developed for Johnson and Johnson based on an assumed desire to increase revue and support better reven...

Business Plan for Krista's Clothing

video rental stores. Conventional wisdom says that in starting a new business, it is necessary to find something new that has at ...

Starting a Nursery in Jeddah

and tuition for the older children. The plan will require a new building that will be specifically designed for its purpose aimed ...

Electricity Industry of Ontario Policy Development

merely changed in order to introduce more market forces and combat the inefficient operations of the monopoly structured industry ...

A Business Plan for Vernon and Sons Home Improvement

This 5 page report describes a business plan for Vernon and Sons, a small start-up company that plans to employ two people full-ti...

Video Store Start Up Business Plan

In ten pages a proposed video store in a small town in Ohio is examined through a business plan that includes objectives, mission ...

British Cunard Line Ltd. Marketing

Cunard likely does need to give more attention to price-oriented advertising, but it can use the advertising of competitors to its...

UK's Small and Medium Sized Enterprises Currencies Direct Ltd.

at higher prices (Currencies Direct, 2005). This means the target market were small to medium sized enterprises (SMEs) as well as ...

Operational Improvements in Manufacturing Environment - The Case o Morgan Cars

changes have seen the overall capacity of the factory increase from 500 cars per year to over 700 cars per year (Vella, 2007). De...

BAJAJ AUTO - MARKETING CASE

origin issues, Zhonggi et al (2006) determined that Indian consumers actually prefer products from more developed countries than f...

A CASE ANALYSIS OF BABYCARE

which was, at that time, considered the worlds largest baby care market. The challenge here was twofold. First, getting the produc...

BabyCare Ltd Case Study

assumed 90% retention rate is over optimistic (as it is higher than any levels achieved so far) there is still a high level of gro...

Huxley and Conrad: Two Views of Civilization

changed dramatically. Huxley writes: "In place of the old pleasures demanding intelligence and personal initiative, we have vast o...

Providing Service in the Hospitality Industry - A Case Study of a Gordon Ramsay Restaurant

opened by the now well known TV personality and chef, before he become well known. Before opening this restaurant Gordon train...

Condemnation of Imperialism in Heart of Darkness

Conrads Heart of Darkness, the main character Charles Marlow relates his story of being a captain of a Congo steamer. In this fram...

THE "GREENING" OF SUBWAY

colleagues point out that, for example, Subway managed to convince suppliers Southwest Banking and Otis Spunkmeyer to add bakery p...

Heart of Darkness

this one sees that within the interior of Africa, or as Marlow moves into the interior there are signs of what Imperialism has don...

Presentation on Business Growth Choices

The writer presents a PowerPoint presentation which examines the choices faced by a restaurant which need to increases capacity. T...

Conrad's Heart of Darkness, Light vs. Dark

1902 novel Heart of Darkness is widely acknowledge as a literary classic that provides considerable psychological insight into the...

Changing a Fast Food Outlets Structure

general management structure and approach may be seen as reflecting the concept of scientific management as the structure of the w...

Heart of Darkness/Imperialism

that characterized European imperialism in the late nineteenth century. Both Marlow, the narrator of the story, and Kurtz their in...