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for long lashes, but also the aspiration of the target market and the type of lifestyle that is associated with good looking indep...

understood that branding focuses on what various trends and changes are happening throughout the world (Anonymous, 1997). ...

says that "branding and traditional advertising build brand awareness and purchase predisposition" (p.32). Donath (2001) explains ...

In looking at the impact of investment housing we have to look at the driving factors, what it has been that has made property suc...

two-fold. The lower floors of the building would be family orientated, with activities offered for the families staying in the res...

technological advance has proven essential for both small and large companies alike, it has also come to represent a new wave of g...

to how a given product relates to the potential consumer. The catchy buzzword -- user-friendly -- must now apply to all segments ...

it over the brink. Advertising expenditures sharply declined, and they remained rather scarce for some time. Advertising has rec...

coming up with that product or service, than letting the market know that this product/service is available. This is about determi...

Advertising conditions the audience into believing that they cannot do without the product, regardless of whether the product is g...

son, Hally, who is young and in desperate need of both attention and guidance. In this regard, Sam plays the role of a surrogate ...

of nonpersonal presentation and promotion of ideas, goods, or services by an identified sponsor" (Kotler, 2003; 590). Advertising ...

(Romans & Kiernan, 2002). Of course, that is debatable. Opinion enters the picture, but if a claim can be proven false, then one c...

was no such thing as an Internet. In fact, the term "Internet" wasnt widely used until 1982 (PBS Online, 1997). The term itself, ...

with allergies an other illnesses, many dog owners are beginning to look at feeding their canine companions frozen dog food, rathe...

the system and there must be servers or multiple serves to store data. In focusing on the purchasing of hardware and software, and...

articles and features. In addition to analysis of our reader population, I have included recent research study findings in regards...

is the reflection of a great cultural void which exists in the United States. While indeed such a void may exist, advertising is ...

of the market had increased from $14.2 million to $141 million (Peiss, 1998). The UK was held back somewhat due to the general str...

be the source of media attention and speciation. The products were seen on a range of television programmes and gained value publi...

in which the female form is used and presented a theoretical paradigm of female may be ascertained and then used as a tool by whic...

Public relations must be concerned about the perceptions of the key stakeholders, the groups and individuals whose behaviors can h...

items (such as a car) "on time" (i.e., on credit) was a growing trend; department stores and some other retailers offered credit t...

viewing employees only as cogs in a wheel, cogs to be replaced when they were inefficient or worn out. These approaches have take...

its conception. Said 7 UP brand manager Bryan Mazur: "The 7 UP guy is getting out and revealing himself to the public, and this ...

traditions carried down through the generations (Ruark, 2003). Dr. Ronald K. Barrett has spent many years studying how African Am...

Economic Cooperation and Development (OECD) as "mature," rather than developing. As such, their economies are well-established an...

complicate the issue further is the fact that a recent survey of the residents of the state, only 46 percent realized that Jackson...

pursued, it is generally accepted that more is better (Brierley, 2002). The strongest brands most often are those placing their n...

unhealthy no matter which perspective one takes. Just how unhealthy is fast food? How does it contribute to obesity? The U.S. Sur...