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Essays 601 - 630

International Marketing Case Study of FASTI Company

In eight pages the Austrian FASTI company is examined in terms of Asian market expansion problems and opportunities with two speci...

A DSL Lite, ADSL, and HDSL Overview

lieu of repeaters, installed to increase distances the analog voice signal may travel. ISDN circuits do not work well with loadin...

Proposed Research Project on Impulse Buying

In eleven pages this paper presents a research project proposal regarding consumers, impulse buying, and purchase advertising pers...

Phillip Morris Marketing Audit

In twelve pages this paper presents a Phillip Morris company marketing audit in an examination that includes such topics of discus...

Benetton International Marketing Efforts

In five pages Benetton's international marketing and its reasons for the company's continuing success are discussed along with an ...

Specific Population Targeting Proposal for Marketing Research

with far more factors than need, utility, or amusement. Complicated issues such as sexuality, status, and self-esteem are connect...

Harley-Davidson's Marketing Strategies In 1977

This paper analyzes the past marketing techniques of the Harley-Davidson Motor Company. The author includes a brief history of th...

Soul Food Restaurant Start Up Business Plan

the ideal way to attain their desires. K & S Associates is in the start-up phase of business and we believe, based on market rese...

Establishing a New Clean Air Recycling Company Business Plan

In twenty pages a business plan for a proposed company that would recycle ribbons, tape and toner cartridges and then resell the r...

Overview of Frito Lay

In eight pages Frito Lay's overview from its beginnings, 1965 Pepsi merger, and today's corporate restructuring are examined with ...

Miller Brewing Company SWOT Analysis

In six pages this paper examines Miller Brewing Company's market position via SWOT analysis. Five sources are cited in the biblio...

Spending and Advertising Microeconomics' Consideration

In ten pages this research paper examines how advertising influences consumer spending habits in a consideration of how consumer d...

DeJamel Corporation Business Plan

This paper consists of a thirty five page business plan for a fictitious company that provides such services as networking, manage...

A Market Analysis and Audit of Brita Water Filters in Nigeria

This paper addresses the planning and research that is involved in the introduction of a product into a new market. The author u...

Marketing Analysis for DuoLine Marketing

In five pages this fictitious company is the focus of a marketing analysis that includes a position statement, marketing statistic...

Overview of Consumer Credit

Those in the bottom half of the income scale increased their ownership of cards from 45% in 1983 to 54% in 1992. That continues th...

The Marketing of Snowboards Case Study Analysis

the new millennium approaches, business and marketing strategies within the snowboarding industry will continue to present inspire...

Behavior of Consumers and Music's Impact

In eight pages this paper examines how retail environment and the choice of products are influenced by music and how this impacts ...

T. Rowe Price Associates and Emerging Investment Trends

increasing its value to institutional investors, "intent on managing $5 billion in assets in this area by 2000. The firm is trying...

Strategy of Coca Cola

The writer discusses Coca Cola covers their corporate alignment, marketing and how the company is funded. It also some strategical...

Consumer Culture and the Billboard Liberation Front

The slogan was changed from " Im realistic, I smoke Fact..." into "Im real sick, I smoke..." (BLF, 2005). There was also a large a...

Freezing Consumer Credit Problems and Identity Theft

much attention. With a recent major breach of credit history, some consumers want to freeze theirs and not allow for new credit tr...

Harley-Davidson's Financial Comeback

so in the 1960s and 1970s that the common saying about Harley-Davidson motorcycles was that a five-mile trip consisted of riding f...

Coleman Property Management Business Plan

St. Louis area for a new property management business to find success. Coleman Property Management will target the higher e...

Consumer Experience at Kaiser Permanente

(Kaiser Permanente). This was the count as of December 2003 (Kaiser Permanente). Most of those 8.2 million enrolled members have...

It Takes Money to Make Money, A Case Study of Dupont Kevlar

and get started, aggressively using the outcomes of their early efforts to redirect and learn their way to real opportunity" (Gunt...

Southwest Airlines' Market

the airline is also a low cost airline but seeks to differentiate on service it is not the very cheapest, to we need consumers tha...

A Marketing and Competition Analysis of Walgreens

Because Walgreen builds to suit, rather than acquires stores, it can pick prime locations, where it is visible from the road -- an...

1996 Amazon.com and Strategic Alternatives

they believe they will, then return the remainder to the publisher. The publisher, in turn, offers the returned - and no longer n...

Concerns and Issues when Launching a U.S. Business

employees are more aware that their jobs are more secure than they might be in the U.S. Because of these factors, factors such as ...