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Essays 121 - 150

Developing a Model to Analyze Buyer Behavior

In a paper consisting of sixteen pages a model is developed that will identify buyer behavior regarding purchases and influence ba...

Developing a Marketing Plan for Viagra

to influencers Pfizer may appeal to men who would not otherwise come forward. It is undertaken in a tasteful manner, in line with ...

The Pros and Cons of LTC

Purchasing long-term care insurance is something that is promoted by insurance companies but there are many alternatives. This pap...

Marketing of the iPad

are the loyal Apple followers, who are likely to have one or more existing Apple products, such as a iPod or an iPhone, the firm h...

Purchase Orders and Internal Control

The purchasing department has only to formally place the order for the item and issue the paperwork that will authorize payment wh...

Likelihood of Impulse Buying Assessed

general purchasing theory. It has been known for a long time that consumers may be divided into various grouping dependant on thei...

Case Study on Activity Based Costing

In six pages a financially troubled public broadcasting company is examined in terms of the issue as to whether or not a new video...

Real Costs and Benefits Determination

over a five-year period. Table 2 demonstrates that the total annual savings at a discount factor of 10 percent is $1,137,210 rath...

Scheduling

place concurrently at the same time) rather than consecutively (one at a time after each other). Possible paths Total number of ...

Computer System Project

This 10 page paper looks at the way a project to install a computer system in a shop may be planned. The paper focuses ion the pla...

4 Articles on Purchase and Inventory Control Management Reviewed

or a cheaper alterative will do the same job. This is the way of controlling spending, but to management costs and spendin...

The Body In Consumer Culture: Performing Masculinity

buff model. Indeed, it can easily be argued that while there is some form of embellishment in most advertising, employing bodybui...

Purchasing Parity Theories

can look at the price of butter (or any other good) in the United States and in Europe; * D=US$/?(Euro) * Abiding by this law of o...

Theories on Exchange Rates

goods that are imported, the more goods are imported the more of that countrys currency will be demanded. Where there is a demand ...

Controversial Marketing's Uses and Value

other aspect that will gain attention. The value may be questionable when negative publicity is received, or the individual...

Portfolio Balance Model

of overall absolute purchasing power (Nellis and Parker, 2000). Any absolute purchasing power parity model spot exchange rates sh...

Ethical Case Study; Is It Ethical for an Employee to Use Work Time for a Personal Projects?

actions" (dictionary.com, 2007). Therefore, it needs to be considered whether or not the actions of the employees were right or wr...

Marketing Case Study; Beauty Products (Singapore) Ltd and the S&S Skincare Range

but the skincare brands owned by the company are not demonstrating an increasing level of sales proportional to the market increas...

Comparing Marketing Strategies and Campaigns of a Multinational and a Local Business; Häagen-Dazs and Hilltop Farm Ice Cream

in a range of retail outlets and supermarkets as well as the presence of more than 850 shops in more than 50 countries. The fir...

Implications Of Implied Warranties In The Technology Sector

protect consumers from shoddy workmanship and defective products. The small print on the back of a package or bottom of a service...

Content and Process Based Motivation Theories

relationship (Armstrong, 2009, p320). Process theories place an emphasis on the differences that are found in employees, and inste...

Juvenile Deliquency as Revealed in Rebel Without A Cause

is an eternity to teenagers. It was his intention to tell the story of a generation coming of age in one night" (Hyams et al PG)....

Furniture Purchasing Distinctions

In six pages the ways in which furniture is bought by consumers are examined in a consideration of determining factors such as soc...

American Economic Growth and Productivity

product is defined as equal to governments compensation of employees, or the wages and salaries paid to government workers. Gover...

Economic Theory in News Articles

offshore companies (Klie, 2012, p15). The legislation proposes measures to deter companies from pursuing offshoring arrangements b...

Consumer Goods and Social Values

basic and fundamental article of clothing; it is likely that all but a few individuals in Western society own at least one shirt. ...

Fast-Food Restaurants and Obesity

Should fast-food restaurants be held liable for people becoming obese? What is the consumer's responsibility in this issue? This p...

Research Proposal to Increase Knowledge of Online Purchasing Processes

Before buying a product or a service online consumers traverse a number of processes, identifying potential products or services,...

Spending and Advertising Microeconomics' Consideration

In ten pages this research paper examines how advertising influences consumer spending habits in a consideration of how consumer d...

Kean College Consumer Satisfaction Study

In nineteen pages Kean College 1995 surveys of college students regarding their school attitudes are analyzed in terms of data exa...