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Essays 211 - 240

A Degree Program

In a paper of four pages, the author reflects the value of a degree in business management, with a focus on marketing. This resear...

TiVo Case Study

features. The company has found that the take up rate was good and once the subscriber made a commitment they would be a long term...

Strategies for the Pharmaceutical Industry Dealing with Buyers and Suppliers

This means that the management of the supply chain, such as using just in time inventory management may add value as it creates lo...

Conrad Restaurants Ltd. Marketing Plan

now the ratio is 600 residents for every restaurant. The area has a high level of non residents which explains the very low ratios...

Nursing Personal Values' Development

caring as the very definition of what constitutes personal values from a nursing perspective (2003). Koerner (1996), likewise, e...

Marketing and its Value

product. That is the goal of the corporation marketing the product, but again, ethics should take precedence. Of course, there are...

Reviewing Marketing to Women: How to Understand, Reach, and Increase Your Share of the World's Largest Market Segment By Martha Barletta

seen as a marketing book, but it is also a primer for many who may be set in their ways and need to be shaken into understanding t...

Local Markets' and International Brand Value Creation

range of reputable sources. These can be used to frame and explain the results that are obtained from primary research. It is also...

Building Project Value Management

seen as indicating some of the different needs that are in place to the different users that will be considered as important by th...

Individual Roles, Rank, Importance, and Human Values

many years but according to Richard Wallis, a researcher in education and director of the Institute of Sathya Sai Education in New...

Advertising Changes During the Last Fifty Years

provide a method of breaking down the marketing mix into manageable and maneuverable components. As more marketers seek the atten...

Developing and Marketing New Services and Products and Consumer Attitudes

fair Trade, or received a good review in a food and drink magazine. It is worth noting that this will also reflect political chang...

BMW's Mini Cooper Plant in the United Kingdom and the Value Chain of Michael Porter

components already assembled for Toyota (Voight, 2003). May of the inputs are from internal sources form the BMW group, an...

Federal Express and United Parcel Service's Value Chain

activity of marketing (Kotler, 2003). Both companies have string marketing as a support activity. The next stage of the value ch...

Case Study on Internet Marketing

Therefore, our small company may decide to attempt to sell not only nationally, but also internationally. Before the internet the ...

Product or Service Cost, Price, and Value

take this concept one step further in this essay - What was the value? Did the value equal the cost? There are numerous factors in...

Mortgage Marketing Campaign and its Development

In ten pages this paper examines how to develop a marketing campaign for a mortgage lending company with target market, values, an...

Social Responsibility, Values, and Making Ethical Decisions

values and brings into focus the individuals needs and wants. The question here is, "Do I really need to do this, or just want to...

Death of a Salesman - Willy Loman and the Betrayal of the American Dream

This 6 page paper discusses the concept of true and false values in the play Death of a Salesman. The writer argues that Willy Lom...

3 Questions on Organizational Marketing, Operations, and Goals

In five pages this paper considers three questions pertaining to organizational values in a discussion of the influence of the mar...

International Marketing and Heinz

In five pages the value of Heinz's ketchup global marketing strategies are explored. There are six sources cited in the bibliogra...

Health Care, Human Resource Training, and the Value of Marketing

In five pages this paper examines health care organizations' human resources and discusses the values of marketing and human resou...

Magnetic Resonance Imaging and Economics

In fifteen pages this paper examines MRIs in a history that examines its market value, financing, marketing, and business implicat...

UK Marketing Campaigns Reflect Values and Attitudes

In nine pages this paper discusses marketing strategies and how attitudes and values can be reflected in the campaigns of UK compa...

The Value Chain at Kellogg's

suppliers in different countries as well as a large number of purchases in the form of wholesalers and retailers, the supply chain...

Business and Marketing Practices

decisions on these types of core values (Krell, 2006, 58). Donald & Goldsby (2004, 13) remark that in resolving ethical issues, a ...

Lutheran Refugee Services

n.d.). In 1939, the organization established a Welfare Department that included "an office for the rehabilitation and placement o...

Values Held by Individuals and Organizations

statement and code of ethics in which they spell out clearly what they want to accomplish and how they intend to accomplish it. Re...

How Will Tata Gain Value from the Jaguar Land Rover Acquisition?

combined company will be strong than the sum of its parts, this may financial, strategy, as far as market share is concerned, or e...

Personal Counseling Reflections

counselor. Counselors not only have their own set of personal values, they hold a set of professional values. Confidentiality is o...