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Essays 661 - 690

Advertising Industry Changes

the role of the agency has been immeasurably altered. And while advertising agencies have had to change, part of the reason is tha...

Advertising Campaigns and Pretesting

informed and open dialogue throughout the process of pre-testing then it is possible to present it in a more valuable and producti...

Approaches to the Reduction of Teen Pregnancies

In five pages this paper discusses teen pregnancies and how to reduce them with topics including advertising, classes in parenting...

Advertising and Celebrities

In six pages the argument is presented that using celebrities in product advertising does not provide the advantages it previously...

The Strategy of Marketing at Sporting Events

They advertise heavily-or even once which could cost a great deal-and sometimes they lose. Other times, companies become household...

Measuring Risk and the Problems Associated with Beta

In nine pages this paper examines risk management in a consideration of beta's measurement shortcomings. Eight sources are cited ...

Sex in Advertising

In a paper that contains ten pages the cultural values communicated through sex in advertising are discussed. There are ten bibli...

Poor Sales and Laying the Blame on Advertising

just snappy advertising, others assert that snow can be sold to Eskimos if its packaged with just the right spin. Yes, the glorie...

TV Beer Advertisements

In six pages this paper examines the television advertising campaigns of Budweiser beer. Seven sources are listed in the bibliogr...

Overview and Legal Issues Associated with Penetration Testing

In seven pages this research paper presents an overview of the penetration testing field for the confirmation of security precauti...

Korean Airlines Flight 801 Crash and Associated Human Factors

In eight pages this 1997 crash is examined in terms of the human factors that contributed to it based upon the NTSB's official det...

Reviewing Advertising Since 1950 in the United States

In five pages this paper discusses advertising in America and how it reflects and represents women, the family, society, and the t...

An Overview of Advertising

see the buyer, and see how the sales message is getting across and the seller can change his approach if necessary. From the above...

Overview of the British Advertising Agency Saatchi and Saatchi PLC

In six pages this paper examines the late Eighties difficulties encountered by the British Saatchi and Saatchi advertising firm in...

Problems Associated with Vandalism

discussed knowledge of the facts of the case rather than determining what the children knew at the onset. Though police are reluc...

Difficulties Associated with Fighting the Vietnam War

Kennedy, Johnson, and Nixon - worked to make the institutions of a "free society" available to that half of the nation to which ci...

Samuel Adams and the Events Associated with the Boston Tea Party

were not about to fight over one remaining example of unfairness (Labaree, 1964). But the patriots felt that as long as the tea ta...

Associate Nursing Degree Graduates and the National Council Licensure Examination for Registered Nurses

In seven pages the NCLEX RN testing and its associated issues are examined in this topical overview. Nine sources are cited in th...

Legal Issues Associated with Probation or Parole Revocation

In eight pages this paper discusses parole and probation revocation issues from a legal and judicial standpoint. Six sources are ...

A Business Feasibility Study for Boston

This paper prepares a feasibility study for opening a restaurant in the city of Boston. The author addresses conditions integral ...

Basic Principles and DeBeers Advertising

In eight pages De Beers advertising is evaluated in terms of its successful diamond marketing regarding adhering to basic principl...

AOL Marketing

In five pages this paper examines the marketing endeavors of American online as an external advertising venture for others and reg...

Review of an Article on Multicultural Marketing

In two pages this paper examines the diversity reflected in multicultural advertising themes and messages. There is 1 source cite...

Sweden, Japan, and China's Automobile Advertising Practices

In ten pages this paper examines similarities and differences in automobile advertising in Sweden, Japan, and China. There is the...

Marketing Strategy of Revlon

In twelve pages this paper discusses Revlon's marketing strategy in an analysis of the ColorStay line and the Fire and Ice and Cha...

Global Uses of Media Advertising

In five pages this paper examines the consumer appeal of media advertising with examples from such countries as the U.S., portions...

Health Problems and Benefits Associated with Alcohol

The divisions among experts regarding the health problems and benefits attributed to alcohol are examined. There are seven biblio...

Birds-eye View Of an Emerging World and Global Marketing

International advertising is the focus of attention. Demographics in respect to a variety of countries are discussed, inclusive of...

Overview of Database Marketing

to a specific target audience. He said, ??If retailers have a limited budget, they can now target a specific mailing to their best...

Proposed Research Project on Impulse Buying

In eleven pages this paper presents a research project proposal regarding consumers, impulse buying, and purchase advertising pers...