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Essays 511 - 540

The Sultan Center at a Potential Takeover Target for Wal-Mart

a difficult strategy, as growth by acquisition requires capital expenditure in order to acquire the target company, with many addi...

The Concept and Tools of Corporate Finance

One of the main areas of assessment is that of investment assessment. A number of tools exist, but to understand what these tools ...

iPad from a Marketing Perspective

and the iPod Touch, utilizing an operating system similar to that of the iPhone, the device is controlled by the a multi-touch LCD...

Analysis of Apple and their Performance in 2008

and style, and by third quarter of 2008 the company was shipping record levels of iPod players, more than 11 million was shipped w...

Tasty Foods Risk Assessment

Salvage value can be reduced to $71,517 and still avoid a negative expected NPV. Salvage Value Exp NPV Present Value New NPV 71,51...

3 Processes of Product Development

is seen at the end of the path (Crow, 2005). Although designed with software in mind this is equally as applicable to price develo...

New Product Project Plan and Test Marketing

The Board of Directors of HUNS PLC has been considering launching a new product and wisely has decided to test market the product ...

McCann Erickson's Project Implementation and Corporate Culture

new bar codes on its texts and this could entail a major project involving many aspects of the business. In the insurance industry...

4Ps and Positioning

is important when a company is compared to its competitors. To consider how to position the company we need to loo at...

Low Calorie Ice Cream

different countries, with countries such as the UK, France, the Netherlands, Belgium and Denmark showing the high growth rates in ...

Survey Questions on Corporate Governance

CWM approach is common in "Continental European and Japanese equity markets" (Eiteman, Stonehill and Moffett, 2001; p. 7), but is ...

Planning a New Wine Store

at the top shelves and sweet towards the bottom shelves. Wines that are easy to location and understand will help make sales as th...

Report by a Consultant on an Organization's Culture

the most advanced in the region. As has been the case in other areas of electronics, the servicing of mobile phones has bec...

Marketing Strategies for the Fitness and Body Building Industry

potential target market (Kotler 429). This is untaken using "memory tests " and "learning tests" (Kotler 430). Another name may be...

Corporate Social Responsibility and Governance

basis of short-term results, but rather to build for the long term. Germanys Bavarian Motor Works (BMW) and Japans Mitsubishi pro...

Alma Products and Pricing Considerations

of 10,000 charcoal starter products. Though the fabricator quoted a unit price of $3 for 10,000 pieces, it also would charge a $1...

Alma Products and How to Find the Right Price

for Alma, this meant that it would need to sell all items produced in the first lot of 10,000 charcoal starter products. Though t...

Planning and Human Resources

when times are slow (Sullivan, 2002). Walker reminds the reader that: "Strategy is not about future decisions, but about the futu...

The Culture of a Corporation

all, over time" (1998, p.60). Smith claims that managers have a difficult task if they want to change the organizational culture ...

Honeywell Case Study

product was still behind schedule, and still ahead of costs. Literature The concept of parallel development and teaming isn...

Ethhics and Corporate Culture

importance of ethics and values have been sending that message to their employees more often than ever (Blank, 2003). Both the cu...

A Case Study Featuring AcuScan, Inc.

to make the August launch date but without the required funds. This is both logical and emotional. The logic is based on Pats info...

HP Team Building

Prior to its acquisition of Compaq, HP had been known for years for its open and easy approach to management of its people. Peopl...

A Case of Variable and Fixed Costs - Assessing Contribution and Breakeven Points

as the lease or rental costs, these remain the same regardless of production level. Overheads also include costs such as utility b...

Product and Financing Outline for a New Peruvian Restaurant

complement the food and drink as well as provide a further source of differentiation. By looking at the experience and tracing thr...

The Impacts of Global Business Development

for increasing demand for lobsters in a region of the country hard hit by economic decline (Calendar Islands, 2010). The Problem...

Branding and Marketing in Health Care

phenomena of health care marketing and branding. One of the most instructive lessons in modern health care marketing and branding ...

Entrepreneurial Healthcare Product Presentation

identify the target market (Kotler and Keller, 2008). As the product is an application for smart phone, the first characteristic i...

How Does Southwest Airlines Compete?

an airline which offered the lowest possible fares and would get people to their desired destinations. The idea was that if could ...

Strategies for Starbucks, Amazon and Southwest

product may be a variant ion the existing beverages offered; for example a new type of frapachino, or something to join the recent...