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Essays 271 - 300

Marketing Plan for Baby Pacifier Holder

In an essay consisting of five pages a proposed marketing plan for a fictitious company wishing to introduce a baby pacifier holde...

Business Ethics and Corporate Management

ethical behavior of any given enterprise was simply to do well and perform honestly. Those two simple premises would in turn lead...

A Market Analysis and Audit of Brita Water Filters in Nigeria

This paper addresses the planning and research that is involved in the introduction of a product into a new market. The author u...

Examples of Corporate Welfare

In two pages corporate welfare and its corporate sector benefits are examined in terms of examples. Three sources are cited in th...

The Business Strategy of America Online

to form an Internet service "with the simple objective in mind of making online services more accessible, more affordable, more us...

ZZZZ Best Accounting Fraud

Best would not have been able to cost investors the millions they ultimately lost. There is no question that Minkow was hig...

Endorsements by Celebrities

(Cummings, 2001, p. 52). Woods appearance was unannounced and unexpected by the sales reps (Cummings, 2001). For the next hour,...

Marketing and IKEA North America L.L.C.

Evergreen State Society, 1998). The former is a much broader term that covers the entire marketing environment (The Evergreen Stat...

Analysis of Nike Inc.

could get his shoes on the most dominate runners in the field, the pack may follow (Labich and Carvell, 1995). The company sells ...

Banking Policy Adjustment

the fact that Enron and Arthur Andersen were able to slide by all the SEC regulations, even as that agency was revamping its repor...

Target Marketing Methodology

illnesses; but the actual customer will be the medical clinics, doctors or hospitals that would need this technology in diagnosing...

Questions on Marketing and Business

of Movement and Change. Hastings (2000) writes of the effectiveness of the Internet in conducting preliminary marketing research ...

Overview of European Trademark Law

commodities and differentiated goods (Sterns & Reardon, 2002). Standards provide a method of transferring information as well as t...

The Concept of the Personality in Corporations

issued shares, the remained were held by family (Davies, 2001). When the company failed and only the debentures were met form the ...

Corporate Scandals and Business Ethics

as to any changes which need to be made, where the profits are most likely to occur and how to correct any financial infallibility...

Newman's Own Foundation and its Product Marketing

to similar needs, and also diverse appealing to different aspects of the market. They are all positioned in a similar manner (Newm...

Nail Enamel Marketing

within the market where there are individuals that are also demanding environmentally sound products and are prepared to pay a pre...

'Dumping' and Exports of German Steel

2002, the US Commerce Department ruled that structural steel beams imported from seven foreign markets, including Germany, were du...

New Product Development

many examples, However the first issue needs to be the consideration of how the product may meet demands and also of how it may be...

Marketing Case Study of FARAC

food. Sales will come in two forms, first there is the sale of the actual unit that will transform the ingredients into the meal d...

Marketing Strategies for the Fitness and Body Building Industry

potential target market (Kotler 429). This is untaken using "memory tests " and "learning tests" (Kotler 430). Another name may be...

Corporate Social Responsibility and Governance

basis of short-term results, but rather to build for the long term. Germanys Bavarian Motor Works (BMW) and Japans Mitsubishi pro...

A Case Study Featuring AcuScan, Inc.

to make the August launch date but without the required funds. This is both logical and emotional. The logic is based on Pats info...

HP Team Building

Prior to its acquisition of Compaq, HP had been known for years for its open and easy approach to management of its people. Peopl...

Honeywell Case Study

product was still behind schedule, and still ahead of costs. Literature The concept of parallel development and teaming isn...

Marketing the Blackberry Storm

sold (Kotler, 2003) When considering the product in terms of consumer goods and has been the development of a number of classific...

Report by a Consultant on an Organization's Culture

the most advanced in the region. As has been the case in other areas of electronics, the servicing of mobile phones has bec...

Planning a New Wine Store

at the top shelves and sweet towards the bottom shelves. Wines that are easy to location and understand will help make sales as th...

Riordan Compliance Plan

framework of rules and practices by which a board of directors ensures accountability, fairness, and transparency in the firms rel...

Corporate Governance at HSBC

4% of the bank. With a large number of shareholders the individuals, even the individual institutional investors are unlikely to ...