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Essays 271 - 300

Unilever - Assessment of Strategy and Suggestions for Future Development

a more aggressive social marketing strategy. The organisation should develop a prominent presence on Facebook, Twitter and Google+...

The Person I Most Admire, Liz Warner

condition, and simply fear of the unknown. However, Liz also points out that it is up to the individual how to react to that fear....

A Comparison, Willy Loman and Blanche DuBois

A Streetcar Named Desire by Tennessee Williams, and Willy Loman, in Death of a Salesman by Arthur Miller, are two of American thea...

Marketing and Brand Management at JetBlue

Delta and Ted by United Airlines, both of which are now defunct (Maynard, 2008). In 2002 the airline flew its 5 millionth customer...

House of Mirth

"Make connections between a movie and...the culture" (Corrigan 7). In this novel, and film, costumes, or clothing, was a very impo...

A Biopsychosocial Assessment of Ray Charles

her, more than family and more than music. That hit home and I figured I had to quit" (Film, Ray, 2004). Ray has been blind s...

New Business - Mobile Mechanic

come with a 22 month or 12,000 mile warranty, expiring with whichever occurs first. The company will also offer some complimentary...

Marketing for an Over the Counter Medication

product will be used. The firm will choose a target market by looking at the potential segments which the product will satisfy an...

Founders of Christianity and Islam

Son. Joseph was a carpenter in a small village. Nazareth was a farming village but it was also a hub for the market which made i...

Branding and Marketing in Health Care

phenomena of health care marketing and branding. One of the most instructive lessons in modern health care marketing and branding ...

The Impact of External Influences on the Performance of Shell

impact on the financial performance of the company. However, it is also possible to see the way in which the increasing oil prices...

CONSUMER LOYALTY AND HARLEY DAVIDSONS

in branding. And there is quite a lot of feistiness among customers when it comes to branding. You wont see someone riding a BMW c...

Branding and Corporate Image

technological innovation and a certain degree of "hipness" that is ultimately perpetuated more by image than by the particular mer...

Assessment of Burberry

his failed attempt to scale Mount Everest (Burberry, 2011). The robust image of the brand was further enhanced with the firm recei...

Marketing at Southwest

target market profile is reflected in the way that the organization prices and markets its product. The secondary market or leisur...

Procter & Gamble Company Overview

increase from 2006s figure of 64.4 billion (Procter & Gamble, 2010). The company also boasted an operating cash flow of 16.1 billi...

Terrorism and its Justification

within the United States, there have been attacks by home grown terrorists who are associated with militias. Their goals are quite...

Controversy over a Name - Macedonia

The writer looks at the problems faced by the Former Yugoslav Republic of Macedonia and their conflict with Greece over the name. ...

The Sources of Competitive Advantage at Burberry

also accompanied by style. The brand also has a number of logos and recognized styles that link in with the firm, traditions and q...

Pursuit of Happyness/Book and Film

having Christopher older, and therefore capable of understanding valuable life lessons, made it possible to dramatize the scene th...

Questioning the Unquestionable Science and Our Belief in God

Human nature is to invent explanations for events and occurrences that are intuitively appealing. Example...

The Shepherd and Oedipus

when the play opens, he has no knowledge that he has actually done so; he believes he was successful in avoiding the prophesy. Th...

Strategic Recommendations for Lexus

that the sports Toyota Supra and the premium Toyota Cressida were developed. The development of the luxury segment was also attrac...

Poe's The Raven

but was kicked out due to his gambling debts (Liukkonen). As a result, John Allan would disown him (Liukkonen). It was in 1826 tha...

Customers and the Transformation into Loyal Customers

profits while expanding the business. Most marketing strategies neglect the repeat customers. Just because a customer has shopped ...

ROSEWOOD HOTELS: CASE STUDY ANALYSIS

In this paper, the writer has been asked to analyze the Harvard University case study entitled "Rosewood Hotels & Resorts: Brandin...

How to Handle Problem Employees

expectations. This paper considers two situations (a nasty public email and a poorly done report) and how a manager should handle ...

Segmenting by Lifestyle

(Gershon, 2003). From this it is possible to see the benefit of lifestyle segmenting, especially for some markets where the produc...

EHARMONY CASE STUDY

The case study concerning eHarmony involves an examination of the online matchmaking service, and the idea that its facing a great...

Bonaparte and France

exploits are so large that he is no longer simply an historical figure, but a legend. Given his status, and the wealth of informat...