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Research on the Practice of Subliminal Advertising

Many of these subliminal messages, he points out, focus on societal taboos, such as sex, death and incest (Chen, 1990). His most f...

Questionable Practices and Excess Income

of net assets may be indicative. These may be seen to increase by the level of any decrease in the amounts outstanding, so we are ...

Promotion of Contraceptives in Chicago Marketing Plan

age of 15, "compared with 21 percent of Hispanics and 16 percent of non-Hispanic whites" (Non-Hispanic black teens, 2003; p. 7). ...

Greece and Insurable Interest

FOB are given uniform definition and the responsibilities of each party, such as insurance, are clearly outlined (Incoterms, 2004)...

Customer Service Consultancy Establishment

culture; 3. Target areas for change, either directly benefiting customer service or indirectly by benefiting employees first; and ...

Workplace, Employees, and Physical Fitness

stay fit through many incentives. And in going in this direction, the employer can end up saving many health care and other types ...

Contemporary Business Relevance of Trade Unions

Businesses do not strive to work their employees to death for nothing more than subsistence wages. When General Motors soug...

Ethics and Science of Stem Cell Research

of public controversy for the past several years. Research is not limited to such activities as dissection, examination, en vitro...

Marketing, Business, and the Internet's Role

more than 4.8 million computers were connected to the Internet (1995). One can imagine that number is much greater today. In any e...

Competitive Advantage and Southwest Airlines

the U.S. Department of Transportation gave a name to the phenomenon - the Southwest Effect (Southwest, 2003). It refers to the con...

5 'Golden Threads' and Their Implications

and Shared Minds Implications for business are clear. All of these threads weave together in the effective organization to...

Peter Doughnuts, Supplying Coffee and 'Brewing Up Sales'

All of business has become hypercompetitive in todays business environment, a fact that has been brought to bear by decline in bus...

Changes Brought About by the 1929 Crash of the Stock Market

do remember stories about it. It was the one where people lost everything. Some committed suicide. Some lived in despair. Others m...

Stem Cell Research and Cloning Issues

puts it as three to five times more significant than pain felt at a later stage of development (Strickler). From twenty weeks on, ...

Asset Selection and Depreciation

The access to the van may also need consideration. The number of deliveries may be facilitated with a side entrance to the van, al...

Case Study on Ice Toys Retailer

increase the pressure on the packing department. We are told that each member of staff is able to pack 4.3 packages an hour. This ...

EU and UK Law Applied to Case Study Involving Faulty Goods' Sale and Pregnancy Discrimination

In a paper consisting of twelve pages and three parts EU and UK law applications are examined in terms of territorial arrangements...

Different Countries and Ecommerce Building

for consumers (Anonymous, 1999). In one example, when Lands End (a mail order clothing supplier in the U.S.), talked about winter ...

Politics Use of Health Care Research Proposal

both agree to an extent. In any event, the point is that both talk the talk and whether or not they will if elected implement such...

A Communities of Practice The Organizational Frontier Article Analysis

to customers, create new markets, rapidly develop new products and dominate emergent technologies" (p. 2). Basically, he s...

Credit Reports Researching

student to understand the cost of good and bad credit ratings in financial figures as well as theoretical terms. At the end of t...

Case Study on Purchasing a Business

and Martha would be close to $75,000. Lets examine the balance sheet and see if we cant answer the initial question of...

Capital Risk Management

it will save more than it will cost, adding value to the company and be cost efficient. The main risks that are felt ion interna...

Operations Management and Small Business

is costly and too little results in lost sales and a decline in customer goodwill. It is not easy to calculate the amount of inven...

Hong Kong's eCommerce Challenges

In a paper consisting of fifty nine pages Hong Kong's business community is examined in terms of internet trading and ecommerce ch...

Disaster at Floreffe, PA's Ashland Oil Company

until the leaks had been plugged. A crisis management team was formed at the company headquarters in Ashland, Kentucky, and plans ...

Entrepreneurial Small Business Marketing and Advertising Plan

coming up with that product or service, than letting the market know that this product/service is available. This is about determi...

Theodore Levitt's 1960 Article 'Marketing Myopia'

as time when by they began to decline, they did not see themselves as transportation companies, but merely as railroads. Therefore...

Case Studies on Small Business

show for it. His idea to have the place looking like an art gallery had not had the intended effect as well. In short, Steve made ...

African American Females and Discrimination

and even a lack of trust on the part of the black population (Zmuda, 2002). Women, in general, face a glass ceiling when attempti...