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Essays 151 - 180

Balance Score-card Use in SMEs

for the customers that the new products need to be developed (Gumbus and Lussier, 2006). Other metrics were used, such as quality....

Self Service Kiosks for Hotel Check-in and Check-out

A 5 page paper discussing the development and use of kiosks for use in hotel lobbies that customers can use to check in, select th...

Creating Loyalty in Airline Customers

competitive advantage. Airlines have sought to do this in different ways, for example, Singapore Airlines used the smiling air ho...

Biggest Hacking in U.S. History

Just before Thanksgiving 2013, malware was installed on Target's security and payments system that was designed to capture all the...

Using Statistics - Nyke and the One Size Shoe Plan

The writer uses statistics in a case designed to show how statistical analysis can help with the decision making process. Nyke, a ...

Fakhrawi Bookshop in Bahrain's Marketing

business in Chapter 1, and Chapter 2 examines the companys external environment. This includes the political and technological en...

New Home Loan Program and Countrywide Financial

a potential customer may be evaluating how much mortgage s/he can afford. Available calculators target individuals seeking to con...

The Impact of Corporate Culture on Customer Services - A Proposal for Case Study Research

The writer presents a proposal to assess the link between corporate culture at an airline and the reasons for poor levels of custo...

Questions on Operations and Logistics

The writer provides answers to different questions regarding operations management, pricing and Logistics. The importance of densi...

Key Customer Account Programs - Challenges for Implementation and Maintenance

et al., 2008). It may be argued that one of IBMs problems and to the changes being in the beginning of the 21st century the frag...

Managing a Company's Branding

The writer discusses the importance of correct brand management by the company and the customer sales representative. If the compa...

Leadership Secrets of Attila the Hun by Wess Robert

The main points of the book are the principles for successful decision making, delegation and negotiation, and building of morale....

Business Success and the Role of Customer Satisfaction

In four pages customer surveys and marketing trends are employed in a consideration important securing customer relationships are ...

Customer Service and Amazon.com

In a paper that contains five pages the history of this online company is provided, its plan for success, and customer service are...

Software Testing Business

In ten pages this paper assesses the satisfaction of customers in this consideration of a software testing business in a discussio...

Competitive Environment and Customer Retention

In eight pages the benefits of customer corridor mapping and the ways in which it can be used in increasing customer satisfaction ...

Airlines and Customer Satisfaction

In ten pages airlines and customer satisfaction are discussed in light of the number of formal complaints filed to the Department ...

Internet Banking

In a paper consisting of ten pages Internet banking is examined from customer and banking perspectives and also considers how one ...

Service and Customer Satisfaction

In six pages business services are examined in terms of improving customer satisfaction with more emphasis on the customer and les...

Target Marketing Methodology

illnesses; but the actual customer will be the medical clinics, doctors or hospitals that would need this technology in diagnosing...

Ameritech's Culture and Customer Service

In thirty pages Ameritech following its SBC Communications' acquisition is examined in terms of its present state of competition a...

Age of the Dot Com and Customer Service

the mall to go Christmas shopping. Today, online shopping provides an alternative for weary shoppers. But one thing that people ca...

United Airlines' Marketing Audit

In twenty pages this paper presents a marketing audit of United Airlines in a consideration of financial performance, customer dis...

Tourism, Hospitality and Customer Relationship Management

In meeting customer needs, many industries have moved to customer relationship management. This paper examines CRM, what has made ...

Fixed Rate Contracts and Acme Crating

In a paper consisting of nine pages the method development of designing fixed contracts for firms that are satisfactory to supply ...

The Use of Customer Relationship Management in High End Fashion

satisfy certain criteria laid down by the Chambre Syndicale de la Haute Couture. Each year a list is drawn up by the commission wh...

Assessing Gaps in Service

method of evaluation identifies different measures where there may be a gap between the level of service expected and that gained....

Data Use in CRM

technology" (Clow and Baack, 2007; p. 360). CRM is most effective when "customers have highly differentiated needs, highly differ...

Resources and Competitive Advantage

introduction to Presence: Exploring Profound Change in People, Organizations, and Society, Senge, Scharmer, Jaworski and Flowers (...

Utilities Company in Southern California

the backcountry, where the weather gets very dry and then, pass on any of their costs to customers instead of holding the company ...