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of levels it may be argued that simply surviving the last few years may be a sign of success, and is an indicator of performance. ...

maybe one of the first trucking companies to undertake this strategy, which may give them a first mover advantage in terms of the ...

In eight pages Disney World customers are considered in an analysis of consumer behavior that includes recent corporate developmen...

This paper consists of 7 pages and discusses an imaginary company in which the hypothetical situation involves the desire to tende...

be approached in new ways, but more importantly, with a profile, a target market can be created. For example, if one runs a toy st...

In seventeen pages a multimedia phone and its marketing possibilities are explored as a way of examining its advantages and disadv...

(i.e., Europe and Japan), competitors are likely to have interest in alliances and be operating with an eye toward globalization. ...

has a 49 percent stake in Casa Ley, a chain of about 100 grocery stores in western Mexico.6 Sales for 2003 were (mil) $35,552.7.7...

style of credit cards, all the way to redeeming award points summary online, a service offered by Citibank both in Malaysia and in...

similar, where the idea of the selling the product was to satisfy the customer with the product in terms of quality and availabili...

and along with them are different levels of service. Much of the change that occurred, to make it all possible, really began duri...

In the survey of loyalty in the different sectors a points scheme is used, Avis achieved 119 point out if 120 (Avis, 2001). In ter...

is the notion of both individual and company accountability, stellar service and support, and superior corporate citizenship (20...

The writer looks at the scenario of a new health and fitness club that is looking at opening in the UK. The writer looks at differ...

"marketing" is brought up? For most people, marketing involves advertising on television, through the mail, via the Internet, and ...

method of evaluation identifies different measures where there may be a gap between the level of service expected and that gained....

the backcountry, where the weather gets very dry and then, pass on any of their costs to customers instead of holding the company ...

table 1 Table 1retail environment comparison between Goodys and Everest Traffic Flow Crowdedness Accessibility Environment Overal...

often a queue, the queue moves along a counter where different food items are displayed, with sandwiches, cakes and other snack it...

Starbucks mission statement is concise yet provides a "plumb line" against which to measure decisions. The statement reads, Estab...

the companys existing systems could not deal with the added demand for service. Eventually AOL came to be Americas largest ISP, l...

company (Hooley et al, 2003). Loyalty is often perceived as a level of customer satisfaction, in a competitive industry it is like...

profits while expanding the business. Most marketing strategies neglect the repeat customers. Just because a customer has shopped ...

a potential customer may be evaluating how much mortgage s/he can afford. Available calculators target individuals seeking to con...

The writer presents a proposal to assess the link between corporate culture at an airline and the reasons for poor levels of custo...

personal recognition" (Benis, 2001). For decades, theorists have applied different psychological perspectives to an understa...

so forth and so forth. The cycle repeated every month until I finally gave up trying to correct it. However, as soon as the contra...

to paying customers. If paying customers are put off by an employees attitude (due to his/her frustration), its a sure bet the cus...

staff member who hears or sees information that they believe will make the guest more comfortable (Berinato, 2002). The Ritz-Car...

be in contact with customers by telephone, Internet, email and "snail mail," with the most common forms of initial contact being b...