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Essays 601 - 630

Marketing Principles

be approached in new ways, but more importantly, with a profile, a target market can be created. For example, if one runs a toy st...

The Banking Sector and Declining Customer Services Standards

In a report consisting of seven pages a proposal for declining bank industry customer service standards is considered and proposal...

RotoZip® Marketing

In seven pages this marketing plan considers hardware customer target market segmentation, demographics, marketing strategies, goa...

Post 'Just Do It' Sales at Nike

In five pages this paper examines the impact of marketing creativity on the sales of Nike in terms of the long established relatio...

Investment and Business Ethics

In four pages business is discussed within the context of investments and the important role of ethics with topics including audit...

Presenting a Positive Comany Image and Gaining Business Case Study

This paper consists of 7 pages and discusses an imaginary company in which the hypothetical situation involves the desire to tende...

'Win Win' Employee Empowerment Situation Creation

In five pages this report considers the issue of employee empowerment and examines how organizations can use this to their advanta...

Avon's Direction Selection

In ten pages Avon's present business situation is assessed and a future strategy is proposed that includes an image upgrade and pr...

Hot Coffee, the Stella Liebeck Case, and McDonald's

In five pages this paper examines McDonald's liability in a case involving elderly customer Stella Liebeck who received 3rd degree...

Organizations and PR

In twelve pages this paper examines public relations in a discussion of the role it plays within organizations that goes beyond th...

Earnings' Inequality based Upon Gender

equalising with the males. In 1975 the ratio for a man in the upper earnings was 2.58 of those in the lower. In other words, highe...

AlliedSignal's Internal Customer Service

In ten pages this paper examines how internal customer service was increased through shared business services applications at Alli...

Customer Service Communications

In twelve pages Ameritech is examined in terms of customer service issues and external and internal communications problems with p...

Hair Straightener Marketing Project

In five pages this paper examines how to market an Uncurl Perma Pressed hair straightener product in a marketing project that incl...

Employee and Customer Diversity

In ten pages the lack of workplace diversity and its implications regarding customer relations are examined. Twelve sources are c...

Levi Strauss and Distribution Channels

In five pages supply logistics and distribution are among the topics of discussion in a consideration of how Levi Strauss is now u...

Ameritech's Customer Service

In ten pages Ameritech's many problems with customer service in the upper Midwest are discussed in terms of addressing these probl...

Consumer behaviour, coffee and culture.

This paper considers the impact of coffee consumption, especially Turkish coffee, on customer behaviour. The paper also looks at t...

Customer Services and the Computer's Impact

In five pages this paper discusses how customer relationship management has been affected by the Internet and computers. Five sou...

Case Study on Banking Regulation

In a paper consisting of ten pages such banking industry problems as protecting assets of customers while adhering to regulations ...

Organizing a Fictional Internet Dating Service

In this paper, the writer organizes and sets up a fictional Internet dating company, Cloud Nine, which provides unlimited matchmak...

Delphi Automotive Products Company and Market Orientation

In seven pages this paper examines Delphi Automotive in a consideration of market orientation and the influences of customer healt...

Socialness of Marketing and the Impact of Hedonic and Utilitarian Satisfaction

The paper is a summary of two articles on marking dealing with the value of hedonic and utilitarian values, one in the satisfacti...

Job Satisfaction Motivation and the Leader

A great deal has been written about how leadership styles and behaviors impact and influence employee motivation, job satisfaction...

Factors of Organization Behavior and Job Satisfaction

organizations unconscious beliefs, perceptions, thoughts and feelings. Changing culture cannot be done by edict, but estab...

CC vs. Med-Surg Units/Job Satisfaction

(Domrose, 2001). However, current trends have developed that have greatly expanded the scope of med-surg nursing, which includes a...

Motivating Employees - Challenges and Opportunities

obstacles so that the organization can proceed most efficiently and fluidly towards its primary goals and values. Many times, this...

Article Summary/Critique

realized their overall hypothesis by finding "women in marriages characterized by high levels of satisfaction showed a health adva...

Nurses Job Satisfaction

in the U.S. stands at 8.5 percent to over 14 percent, depending on the specific area of specialty (Letvak and Buck, 2008), by 2020...

CUSTOMERS AND BRAND RELATIONSHIPS

(approximately $1,600 million in 2006) (MarketWatch, 2008). Also, as of this year, the company is the main sponsor for NASCAR, whi...