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Essays 1381 - 1410

Cultural Diversity Benefits

the aspects such as morals, ethics and the use of tools such as empowerment (Veiga, 1993). This will be reflected in the way they ...

Traditional to Customer Targeted Marketing Movement

2004). However, many companies are finding that the traditional marketing mix just doesnt work any more, partly because co...

Case Study of Aer Lingus Irish Airline

operation. The result was then the perception of the company being a service provider. It is known for many goods and services it...

Organization Performance Management Evaluation

some cases, a list of questions is provided to demonstrate what information the consultant would need to obtain to perform that ev...

Communication, Customer Relationships, and APR

order to assess which is going to be the most cost effective operations (Berges, 2004). If we apply this to real estate then th...

Student Supplied Case Study Answering 4 Questions on the Toy Industry

have their entire line of product on shelves in one place (Brown, 2004). Besides the potential damage to existing toys, such an ...

Overview of TVA

TVA, as a government agency, was established for three main purposes: to improve navigation of the Tennessee River, provide means...

Management of a Convenience Store

often work forty hours in a week. Employees are paid an hourly wage just above minimum wage; they begin at $5.50 an hour and it is...

Midwestern Downtown Area Retail Market Analysis

In eight pages this paper assesses a Midwestern community's customer base in this downtown retail market analysis. Four sources a...

Information Technology and the Organization, Two Comparisons

Information management has become big business in the 21st century. This report analyzes two competing retail outlets and how thei...

Customer Letter of Complaint and Company Response

In five pages this paper involves a student writing assignment involving a customer letter to a company regarding receipt of a def...

Customer Interaction

In four pages this paper examines the importance of customer relations and satisfaction to a business. Four sources are cited in ...

TQM and Customer Satisfaction

In twenty one pages this paper discusses the ABC Company in a consideration of the customer satisfaction component of Total Qualit...

Marks and Spencer and Customer Value Management

1993, p. 63). This essay investigates customer value management and applies the concepts to the practices Marks and Spencer seem ...

A Comparative Analysis of Two Marketing Articles

A paper consisting of five pages compares two marketing articles that examine the issue of customer satisfaction with one discussi...

Matthew J. Fishman's How to Increase Sales

A book review consisting of one page briefly describes the text coverage of self confidence, technique for effectively motivating ...

An Intellectual and Industrial Property Protection Strategy

slogan and other unusual characteristics. For all they know, the slogan from the simple childrens rhyme ("Mary, Mary, quite contr...

Travel Agency Database Creation

is to educate and help the public but not completely sever the agent-customer role. A model with a more extensive scope would incl...

Technological Innovations and Video On Demand

that no one can predict in detail how the information highway will ultimately play out (Antonoff). Just exactly what is the i...

Volkswagen Marketing Audit

This paper consists of fifteen pages and presents a marketing audit of Volkswagen that includes sales, market share increase objec...

Definition of Customer Loyalty

In four pages customer loyalty is defined and assessed with the emphasis upon the importance of trust. Five sources are cited in ...

Customer Satisfaction Evaluation

In fifteen pages this research paper considers the importance of customer satisfaction and the importance of its evaluation. Eigh...

Profitability, Customer Satisfaction, and Marketing Management

In five pages this paper examines marketing management, competition, and the important relationship between profitability and cust...

Shipping by Truck

state and are more than six feet tall, so each is mounted on its own custom-sized wheeled pallet and each has to be loaded and unl...

Merging with Microsoft

This research paper discusses a hypothetical business and what factors should be considered before making a decision to merge with...

Hypothetical Business Marketing Case Study

In eight pages this paper presents a first person hypothetical case study on marketing a new business in a consideration of financ...

Pacific Bell's 2 ISDN Approaches

In two pages this paper examines the FasTrack Centrex ISDN and FasTrack Primary Rates ISDN approaches in a consideration of what c...

British Columbia's Customer Protection and Bank Merger

In seven pages Scott Sinclair's article 'Bank Mergers and Customer Protection in British Columbia' is discussed in a two part summ...

Effects of Downsizing

In five pages effects of downsizing on the company as well as its customer relationships are examined. Twenty sources are cited i...

Turning Lost Customers into Gold by Joan K. Cannie

show that customers tend to buy more from companies that they have patronized for a long time (12). The lifetime value of a custo...