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Essays 61 - 90

The Use of Customer Relationship Management in High End Fashion

satisfy certain criteria laid down by the Chambre Syndicale de la Haute Couture. Each year a list is drawn up by the commission wh...

Best E-Business Practices and Policies

information for the purpose of making a purchase. The best and most successful Internet businesses offer only high-quality produc...

Developing and Maintaining Customer Relationships Through Direct Marketing

Direct marketing must be fulfilling many goals as this s an area of rapid growth. This is one form of advertising that is easy to ...

Total Quality Management and Customer Service

First, customers want quality and theyll pay what they think is fair value to obtain it. This is a basic premise of any type of ma...

Two Studies of Information Technology

gratification and for some purchases the inability to see and feel what they are. These different elements are seen as reassuring ...

Culinary Arts and Customer Service

of organizational effectiveness (Byrne, 1992; Gagne, 1983; Lowe and Masseo, 1986 cited in Emery, Summers and Surak, 1996). TQM foc...

Customer Service Orientation in the Healthcare Industry

and ties are the rule. The rules were relaxed for a short time in the nineties but management believes they were lowering their st...

Dr. Sandra M. Finch's Dental Practice and Customers Role, Satisfaction, and Retention

returned, follow-up assessments must be made as to why the patient decided against returning. Was it dissatisfaction with the proc...

Hotel Industry and the Value of Efficient Customer Service

a guest that is tired, wants to book in, the reception em,ployees are talking to each other and slow to respond and then when the ...

Target Marketing Methodology

illnesses; but the actual customer will be the medical clinics, doctors or hospitals that would need this technology in diagnosing...

Creating Loyalty in Airline Customers

competitive advantage. Airlines have sought to do this in different ways, for example, Singapore Airlines used the smiling air ho...

Balance Score-card Use in SMEs

for the customers that the new products need to be developed (Gumbus and Lussier, 2006). Other metrics were used, such as quality....

Service Issues in the PC Industry: Dell and Gateway Compared

the company is out of the water. Gateway realized it had a problem and got out and seemingly is doing better, but Dell continues t...

Self Service Kiosks for Hotel Check-in and Check-out

A 5 page paper discussing the development and use of kiosks for use in hotel lobbies that customers can use to check in, select th...

United Airlines' Marketing Audit

In twenty pages this paper presents a marketing audit of United Airlines in a consideration of financial performance, customer dis...

Tourism, Hospitality and Customer Relationship Management

In meeting customer needs, many industries have moved to customer relationship management. This paper examines CRM, what has made ...

Fixed Rate Contracts and Acme Crating

In a paper consisting of nine pages the method development of designing fixed contracts for firms that are satisfactory to supply ...

Ameritech's Culture and Customer Service

In thirty pages Ameritech following its SBC Communications' acquisition is examined in terms of its present state of competition a...

Age of the Dot Com and Customer Service

the mall to go Christmas shopping. Today, online shopping provides an alternative for weary shoppers. But one thing that people ca...

Competitive Environment and Customer Retention

In eight pages the benefits of customer corridor mapping and the ways in which it can be used in increasing customer satisfaction ...

Airlines and Customer Satisfaction

In ten pages airlines and customer satisfaction are discussed in light of the number of formal complaints filed to the Department ...

Companies and Their Unique Methods of Customer Relations Management

In twenty five pages the Customer Relationship Management efforts of Webvan.com, Dickssupermarkets.com, HomeGrocer.com, Amazon.com...

Software Testing Business

In ten pages this paper assesses the satisfaction of customers in this consideration of a software testing business in a discussio...

Customer Service and Amazon.com

In a paper that contains five pages the history of this online company is provided, its plan for success, and customer service are...

Beyond Customer Satisfaction to Customer Loyalty by Keke Bhote

1970s were the first time that US industry copied the Japanese as they became entranced by the lure of quality circles. The eighti...

Managing a Company's Branding

The writer discusses the importance of correct brand management by the company and the customer sales representative. If the compa...

Business Success and the Role of Customer Satisfaction

In four pages customer surveys and marketing trends are employed in a consideration important securing customer relationships are ...

Leadership Secrets of Attila the Hun by Wess Robert

The main points of the book are the principles for successful decision making, delegation and negotiation, and building of morale....

Internet Banking

In a paper consisting of ten pages Internet banking is examined from customer and banking perspectives and also considers how one ...