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Essays 61 - 90

Developing a Marketing Plan for Viagra

to influencers Pfizer may appeal to men who would not otherwise come forward. It is undertaken in a tasteful manner, in line with ...

AIBO in the US

space, as such the role of a pet in a confined space, or where pets are not allowed by landlords, is not a large market. However, ...

Issues and Challenges in the Carbon Offset Market

avoid the need for further intervention. The first consideration may be the way in which the voluntary market is utilized, it app...

The Concept of an Efficient Market

of evidence for investment managers and investors gaining consistent above average profits, there is evidence that abnormal return...

Marketing Report; Container Shipping in the Mediterranean

handled (ISL, 2005). However, this alone does not indicate that these are suitable ports or whether or not these are the ports tha...

Breathe Right Strips Case Study

$45 million a year; demonstrating the companys ability to leverage the first mover advantage. Since then the company has moved int...

Entering the Chinese Market with a Cosmetic Product

it is worth noting that China still counts Taiwan as one of these provinces and there is ant the special administrative region of ...

Marketing Research for Kudler Fine Foods

or industries, so that they can lead their own organizations to higher levels of positive business results. Social factors ...

Electronic Media and Direct Marketing

of millions of potential consumers with few barriers (Phelan, 1996). This saw an initial rise of the use of marketing through the ...

Marketing Status

as a ready competing, the same market that Status is trying to compete in. We will look at both the market in South Africa and the...

Theory Practice Educational Leadership

the mindsets of subordinates, building trust, and encouraging followers to be leaders (Lulee, 2011). In todays educational system,...

Innocent by Reason of Insanity

The concept of insanity has been shaped by a number of forces. Generally, however, the concept of...

Defining and Measuring Customer Loyalty

The writer looks at some definition to be used when undertaking research into customer loyalty. The paper starts with definitions ...

MEDICAL INSURANCE TERMINOLOGY

provider (non-institutional) to bill Medicare carriers. The CMS-1500 is also sometimes used to bill certain Medicaid state agencie...

A Definition of Knowledge Management

application of knowledge to maximize an enterprises knowledge-related effectiveness and returns from its knowledge assets" (p.1-6)...

Teaching Profession

first teacher was God who taught Adam and Eve in the Garden of Eden. In a more secular context, the next formal teachers would hav...

The “Washington Consensus” and Latin America

that interdependence has been substantial. Foreign debt has been its primary manifestation but there have been problems relating ...

4 Questions Pertaining to Nursing

large perspective world view. Summing up, three differences between paradigms and models are that paradigms take a broader view of...

A Fully Functioning Person as Described by Carl Rogers

The writer gives the definitions Carl Rogers used to describe what he calls a fully functioning person. The writer says that Roger...

Social Trend of Globalization

only about a tenth of U.S. trade. Ditto trade penetration in general. Take one measure, exports as a share of GDP. By that meas...

Children's Rights Literature Review

Researchers set out to determine the level of understanding that children truly have regarding their own basic rights, and more ge...

Barbara Novak/American 19th Century Art

"Death on the Pale Horse (1802), oil sketch on canvas, Allstons analysis relates something of his own romantic vision. He writes t...

Multicultural Education - An Overview

come from different disciplines (Gay, 1994). For instance, educators might look at multicultural education from the point of view ...

The Two Types of Sexual Harassment

what sexual harassment is. They may have witnessed something that seems unconscionable. A boss continually bothers his secretary a...

Marketing Debates and A Marketing Plan

revenue and sales with a range of luggage, watches and even fragrances, but that this can be taken too far (Lane, 1998; 10). The p...

Planning for Ikea going into Egypt

(Hooley et al, 2003). These are all objective measures, but the use of more subjective measures are also seen in some segmentation...

International Marketing Research Methodological Choices

may be remote from those wanting to undertake the research, there is also the challenges of cross cultural research which can lead...

Hansa Pilsner Case Study; Marketing Questions

address issues such as the markets failure to understand exactly what a pilsner beer was, these meant consumers did not have a rea...

Developing A New Branding Strategy for A Fashion Firm

will help to realize this goal and help to ensure that the brand image is that which will appeal to the target market. 1. Introdu...

Maxis and the Malaysian Telecommunications Market

telecommunications services in Malaysia is competitive, the dominant provide is Telekom Malaysia, the government controlled operat...