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Essays 61 - 90

Global Marketing of Gordon's Gin

The approach may vary, with a totally standardised approach, all marketing and advertising the same with a single campaign. If a c...

AIBO in the US

space, as such the role of a pet in a confined space, or where pets are not allowed by landlords, is not a large market. However, ...

Electronic Media and Direct Marketing

of millions of potential consumers with few barriers (Phelan, 1996). This saw an initial rise of the use of marketing through the ...

Entering the Chinese Market with a Cosmetic Product

it is worth noting that China still counts Taiwan as one of these provinces and there is ant the special administrative region of ...

Breathe Right Strips Case Study

$45 million a year; demonstrating the companys ability to leverage the first mover advantage. Since then the company has moved int...

Marketing Research for Kudler Fine Foods

or industries, so that they can lead their own organizations to higher levels of positive business results. Social factors ...

Marketing Report; Container Shipping in the Mediterranean

handled (ISL, 2005). However, this alone does not indicate that these are suitable ports or whether or not these are the ports tha...

Reviving and Re-launching Wendy's

with highly aggressive firms such as McDonalds and Burger King. Several advertising campaigns filed, including the "Thats Right" a...

Introducing a Wine into the Chinese Market

country under Mao Zedong and the country was then run as a dictatorship (CIA, 2008). The result of this was that everyday lives of...

Marketing Status

as a ready competing, the same market that Status is trying to compete in. We will look at both the market in South Africa and the...

Defining and Measuring Customer Loyalty

The writer looks at some definition to be used when undertaking research into customer loyalty. The paper starts with definitions ...

Innocent by Reason of Insanity

The concept of insanity has been shaped by a number of forces. Generally, however, the concept of...

Theory Practice Educational Leadership

the mindsets of subordinates, building trust, and encouraging followers to be leaders (Lulee, 2011). In todays educational system,...

Social Trend of Globalization

only about a tenth of U.S. trade. Ditto trade penetration in general. Take one measure, exports as a share of GDP. By that meas...

A Fully Functioning Person as Described by Carl Rogers

The writer gives the definitions Carl Rogers used to describe what he calls a fully functioning person. The writer says that Roger...

Children's Rights Literature Review

Researchers set out to determine the level of understanding that children truly have regarding their own basic rights, and more ge...

4 Questions Pertaining to Nursing

large perspective world view. Summing up, three differences between paradigms and models are that paradigms take a broader view of...

A Definition of Knowledge Management

application of knowledge to maximize an enterprises knowledge-related effectiveness and returns from its knowledge assets" (p.1-6)...

Teaching Profession

first teacher was God who taught Adam and Eve in the Garden of Eden. In a more secular context, the next formal teachers would hav...

MEDICAL INSURANCE TERMINOLOGY

provider (non-institutional) to bill Medicare carriers. The CMS-1500 is also sometimes used to bill certain Medicaid state agencie...

The “Washington Consensus” and Latin America

that interdependence has been substantial. Foreign debt has been its primary manifestation but there have been problems relating ...

Barbara Novak/American 19th Century Art

"Death on the Pale Horse (1802), oil sketch on canvas, Allstons analysis relates something of his own romantic vision. He writes t...

Multicultural Education - An Overview

come from different disciplines (Gay, 1994). For instance, educators might look at multicultural education from the point of view ...

The Two Types of Sexual Harassment

what sexual harassment is. They may have witnessed something that seems unconscionable. A boss continually bothers his secretary a...

Marketing Debates and A Marketing Plan

revenue and sales with a range of luggage, watches and even fragrances, but that this can be taken too far (Lane, 1998; 10). The p...

Marketing Plan for an Automotive Emergency Stop Button

The car manufacturers could buy the device or licences its use to fit in new vehicles. This would be a very large market, and all ...

Developing Marketing for McBride

including the characteristics of the features and delivery as well as the motivation to choose one supplier over another. It is wi...

Customer Centric-Marketing

the experience, and the way in which this may be related to by the customer, rather than demonstrating how a product can fulfill a...

China as a Destination for Expansion of a Cosmetics Firm

The writer considers a scenario of a cosmetics firm considering china as a potential new market. The potential of the market, incl...

Marketing Analysis of Zara

market, who still likes to remain fashionable, but where prices may be more important, and therefore, the firm is able to appeal t...