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Essays 211 - 240

Toyota Motors; The Move Towards a Fragmented Market Approach

drivers, with cards segmented by size and style into generally accepted segments or categories (Kotler, 2003; Hooley et al, 2003)....

Technology Use and Alignment at Southwest Airlines

internal organization and relationship with employees has been a key part of delivering the service, which has included a number o...

Marriott Hotels and Capital Structure

In fifteen pages a Marriott Group student supplied case study is examined in terms of corporate goals and accommodating financial ...

Concept of the Marketing Mix

with a successful business in London and had a major impact on the entertainment industry. The marketing was carefully manipulatio...

Needs of Stakeholders and Strategy

ranging and will include the aim of the business, but stakeholders will also have an influence. A stakeholder is defined as "one w...

Software Industry Exporting Decisions

In forty five pages the software industry is featured in this focus on export industrial decision making with increasing internati...

A Strategic Case Study of Acorn Computers

In ten pages this paper considers a student supplied case study that applied short term rather than long term corporate strategies...

Strategic Decision Making at Nintendo

In five pages this paper discuses the 1993 strategy decisions that confronted Nintendo with focus recommendations offered. One so...

Consumer Profile of Pepsi Cola

In eight pages this paper presents a consumer profile of Pepsi that includes characteristics, a 4Ps marketing strategy, process of...

Importance of Management Decisions

In eight pages this paper examines how decisions are made at the business management level in a consideration of the importance of...

Coca Cola Classic's Marketing

In twenty pages this paper discusses the marketing strategy behind the 1985 decision by Coca Cola to replace its century old secre...

Gulf War Military Strategies by Iraq and the United States

In eight pages this paper examines the Gulf War strategies of each combatant in a consideration of security issues and decision ou...

Comparing Marathon Oil and Valero Energy

5,000 retail outlets that the company does not own. The company has a total level of 22,068 employees and with an income...

Issues in Advertising

products that enhance social relationships); detached--independent and self-sufficient (inclined to buy products that appeal to in...

UK's Dixon's Retailer and the Implications of its Cessation of VCR Player Selling

drop (Dawtrey, 2002). The quality and functionality of DVDs as well as the falling cost increased their attractiveness, an...

Arauco Case Study; Porters Five Forces Analysis

Five Forces model is the threat of new entrants. There are a number of issues to consider here, the barrier to entry can include t...

To What Extent Can Decisions About Operations Really Be Strategic From The Firm's Point Of View?

For example, operations management may be able to help determine the right location for a factory, by looking at the available sit...

Joint Ventures, Knowledge Acquisition and Strategy Theory

as Asker, argued that the two may be compatible (Thompson, 2007). To understand what is meant by each of these strategies ...

Effective Teams

This essay discusses how to develop teams that are effective and high performing. It provides steps and strategies, discusses deci...

Homeland Security and the Unintended Consequences of their Polices and Practices

Any official policy or practice will have both intended and unintended consequences. This paper looks at some of the ways in which...

Tax Rates and Investment Assessments

Business should consider a number of factors before making strategic and investment decisions. The first part of the paper consid...

SLP 5 - Comparing Time Warps 2 and 3

that while the buyers were interested in the technology, they were also sensitive to price changes. By reducing the price the dema...

Should Southwest Airlines Open Another Call Centre in the US, or Should They Offshore Call Centre Services?

working with the Economic Development Foundation and the city of San Antonio in order to find a suitable location. The plan may be...

Case Study of Goodyear

number one manufacturer is Michelin, with 15,000 outlets in the US, and their follower in third place is Firestone that has retail...

Strategic Decisions at EBay

This 3 page paper looks at the way strategies and strategic decisions have been made at eBay and how the company competes. The pap...

Making Decisions and the Potential for an Overload of Information

also loose opportunities and over analyse a situation. Information may concern the internal or the external environment. T...

MARKETING STRATEGIES, FOOD DISTRIBUTION AND EXPANSION

the fact that the competition has higher prices, while perhaps ignoring that the competition lowers prices for bulk shipping. This...

Recycling Mobile Telephones; A B2B Marketing Plan

This 10 page paper outlines a marketing plan for a company looking at the reverse supply chain to acquire second hand mobile (cell...

Week 2 Discussion Questions

organizations environment was dynamic versus stable? The strategy of Guttman and Hawkes (2004) appears to be sound. It req...

Consumer Behaviour and Marketing a Hotel

be looking for the best deal, the most service or facilities for the lowest price, where love is involved they may be looking for ...