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Essays 511 - 540

The Carnival Cruise Line

not have a vision statement, however, according to their annual report they do have the aim of being the best known brand for crui...

A Review of Research Evaluating Green Tea Extract

A careful review of the experimental design and the potential motivations of the researchers is always wise. Otherwise the impact...

Apple Computer's Leadership Problems

the negative performance he put forth in 2002 (Salkever, 2004). This was a bad year economically for all. It was shortly after th...

Case Study on Capital Budgeting

73,591 80,719 88,418 b. Cash Flow Statements Income statements are important, but they may also conceal the way in which an inv...

Lotus Development Corp. and its Growth

would cover two courses per term, rather than the one course reimbursement that was standard among the employers that offered any ...

Examination of DCDW Corp.

buying direct from the manufacturers. The company operates with two main sectors, the corporate sectors, any consumer sales will b...

Computer Aided Manufacturing and Computer Aided Design

computer aided design occurred as a result of the progression of modern computer systems. Researchers argue that early computer s...

A Walgreen's Acquisition

In five pages the target suggestion for an appropriate Walgreen's pharmacy chain is Rite Aid Corp. and also discusses the reasons ...

The Back End Structure of Amazon.com

After nine years of operation, Amazon finally has achieved some profitable quarters but still has not completed a single profitabl...

Case Study of the Exxel Group

measure of profitability as it shows how much net operating profit a company is making per dollar of total assets. Sometimes a ma...

Apple Computer's Organizational Culture

Culture Hofstede, Neuijen, Ohayv and Sanders described organizational culture as the "patterns of shared values and beliefs that ...

Forecasting IVAX Corp

In eight pages this paper forecasts the next two years of IVAX Corp by analyzing the two previous years. Six sources are listed i...

Customer Services and the Computer's Impact

In five pages this paper discusses how customer relationship management has been affected by the Internet and computers. Five sou...

Assessment of the Japanese Market for Mangoes

that of Japan, a developed market, where it appeared there is an increasing demand for mangoes at the current time. In order to as...

MCBRIDE FINANCIAL AND MARKETING PLAN

when one is sitting down to dinner or that lovely, but annoying, young woman in the shopping center who approaches a customer with...

UNIVERSITY MARKETING PLAN

university for a secondary market (in other words, population is between one million and three million people). Well also assume t...

The Viability of a New Type of Smartphone

of these only 172.4 million were smartphone handsets (Lunden and Andrews, 2010). A key area faced by the smartphone manufacturers ...

IMC for Wella

The writer considers a position where Procter & Gamble wish to increase their market share and penetration, expanding and increasi...

The Marketing of Samsung Mobile Telephones

of the consumer base, or potential consumer base into categories where there are similar characteristics. There are a number of wa...

Assessing McDonalds Marketing Communications in an Ethical Context

from website visitors that sign up to receive the emails. The high level of integration and effective nature of a unified message ...

iPhone Marketing

more innovation that relates to the purpose of the brand (Striefler, 2010). * Think 365 rather than 360, which is about communicat...

Are Marketing Plans and Audits Really Needed?

it is undertaken and its importance in a changing environment that is to be assessed. 2. Marketing The aim of marketing ad the ...

MARKETING - A DEFINITION AND EXAMPLES

use Burger King and McDonalds as an example of how this works. On the surface, it might seem as though there isnt much different a...

KUDLER FINE FOODS - MARKETING PLAN

single-family homes (Population and Housing Estimates, 2010). The highest percentage of household income resides among those earni...

MARKETING PLAN FOR KUDLER FINE FOODS

million. Single-family housing units are estimated to be at 654,382 (2050 Regional Growth Forecast, 2010). Median household income...

Developing Marketing for McBride

including the characteristics of the features and delivery as well as the motivation to choose one supplier over another. It is wi...

MARKET DEVELOPMENT PLAN FOR CROC

Crocs success has all but ended (Raman, 2009). However, customers still want comfort. In analyzing Crocs fall, analysts poi...

MARKETING PLAN: TRAINING TO THE ROYAL SAUDI NAVAL FORCE

A plan to market Atlas Pro Learning Management System to Saudi Arabia's Royal Saudi Naval Force. There are 8 sources listed in the...

SPORTS MARKETING PLAN FOR NORTH AMERICAN LACROSSE LEAGUE

is little more than a logo and a vague concept. Its the players, however, that personalize the experience - as such, any kind of s...

EDUTOT - INTERNAL MARKETING PLAN

In previous papers, Ive collected information about various countries that might be receptive to EduTot, the software educational ...