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Essays 61 - 90

Marketing Coca-Cola's "Georgia" Coffee Drink

Coca-Cola products are available in virtually every county in the world now, but company leadership recently has discovered that i...

Introducing TiVo

those who have busy lifestyles and want to time sift their television entertainment. The first aspect of the marketing mix is t...

Change Management: Rerouting Customer Service Calls at Dell

being that help line individuals read from scripts determined by customers responses to specific questions required by the scripts...

Comparing Marketing Strategies and Campaigns of a Multinational and a Local Business; Häagen-Dazs and Hilltop Farm Ice Cream

in a range of retail outlets and supermarkets as well as the presence of more than 850 shops in more than 50 countries. The fir...

Wal-Mart - How the Marketing Mix Satisfies the Target Market

supermarket, and as such sells a wide range of goods, but the service it is offering and the way that it sells may also be seen as...

Apple and Dell, Supply Chain Management

levels of attention is that of supply chain management (SCM). Supply chain management deals with the movement of goods fro...

Tutorial on Electronic Commerce Quality Management

Research Approach Research will be conducted using the Internet, which provides a vast array of information from reputable source...

Current Position of the Computer Industry

others 14 14 14 15 Other computers parts and components 4 4 4 6 The...

Questions on Marketing Answered

In nine pages this paper presents answers to 3 questions regarding consumer and business marketing differences, the Internet as a ...

Global Markets for Wine and Its Influences

Recent trends indicate that the Australian wines may have a slight edge in the table wine markets due to their aggressive attentio...

Computer Industry and the Importance of Channel and Distribution Management

is a difficult market to gain entry to in order to access the retail distribution channels (Thompson, 1998). The products are di...

Strategic Procurement and Supply Chain Management

In ten pages this paper examines Dell Computer Corp. in a consideration of supply chain management and strategic procurement with ...

Technology and Leadership

their life or the life of those around them? A leader has the "capacity to create or catch vision." In other words a leader has ...

Customer Service from the Perceptions of Customers

In ten pages this paper discuses the differences between the way customers may view customer service and organizational perspectiv...

New Software and Computer Purchaes

In eight pages this paper examines the prices and capabilities of antivirus software and computers in a consideration of the Sys P...

Issues Associated with Sports Marketing

necessarily participate at all but will buy merchandise which is connected with the sport....

Dell Computers

is the longest-tenured CEO of any major US computer company. Corporate headquarters are located in Round Rock, Texas, near Austin...

Comparison Between Compaq, Gateway, and Dell

* Speed = 1 GHz * RAM = 192 MB. * Hard Drive = 20 GB * Diagonal Screen sizes 15 inches * Installed Operating System = Windows Mill...

A Dell Computer Corporation Analysis

terms of computer sales, selling a $999 PC in 1999 (Hoovers Company Profiles, 2003). Dell has also pioneered another busine...

Pharmaceutical Maketing Ploys and Viagra vs. Levitra

Advertising could be contended to be one of the most influential factors of our modern life. Advertising can, of course, take a v...

Trio of Marketing Journals Evaluated

attempt to maintain. Some are better able to maintain their stated focus than others, however. Three such journals are eval...

Organizational Structure of Dell Computer Corporation

and Dedrick, 2001). Dell has three primary customer segments: large corporate customers, referred to as relationship customers; h...

Overview of Dell Computer Company

In eighteen pages the rise of Dell to the leading personal computer manufacturer is documented with an examination of the current ...

3 Marketing Journals Evaluated

In six pages three marketing journal publications Journal of Marketing Research, Journal of Consumer Research, and Journal of Mark...

Globalization Training at Dell Computers

employees and managers to think globally, through the realm of technology. We chose Dell because it is one of the few companies in...

Successful Ecommerce Website Design

This paper considers how to successfully design a corporate ecommerce website in an overview of ten pages that considers character...

Total Quality Management in Nonprofits, Retail, and Manufacturing

customization" into practice - and its quality always was superlative. The end result was that customers overwhelmingly approved ...

Dell Inc.

country (Dell Annual Report, 2000). This company has achieved some amazing results, by 2000 the company was selling $50 million a ...

Company Profile of Dell

In nine pages Dell is examined in a company profile that includes discussion of the computer industry and its micro and macro leve...

Corporate View of Dell Computer Corporation

In ten pages Dell Computer is viewed from a corporate perspective with a discussion of their corporate philosophy, company premise...