SEARCH RESULTS

YOU WERE LOOKING FOR :Dell Computers Consumer Marketing

Essays 61 - 90

Introducing TiVo

those who have busy lifestyles and want to time sift their television entertainment. The first aspect of the marketing mix is t...

Mass Customization and Marketing Questions

of cable channels over the years has allowed television viewers to choose channels more in keeping with their tastes. As a broadc...

Change Management: Rerouting Customer Service Calls at Dell

being that help line individuals read from scripts determined by customers responses to specific questions required by the scripts...

Comparing Marketing Strategies and Campaigns of a Multinational and a Local Business; Häagen-Dazs and Hilltop Farm Ice Cream

in a range of retail outlets and supermarkets as well as the presence of more than 850 shops in more than 50 countries. The fir...

Pharmaceutical Maketing Ploys and Viagra vs. Levitra

Advertising could be contended to be one of the most influential factors of our modern life. Advertising can, of course, take a v...

Organizational Structure of Dell Computer Corporation

and Dedrick, 2001). Dell has three primary customer segments: large corporate customers, referred to as relationship customers; h...

Analysis Two Major Computer Companies

a dictator. All final decisions were made by him, just like Jobs and like Jobs, he was a micromanager. Dell believed that good pla...

Wal-Mart - How the Marketing Mix Satisfies the Target Market

supermarket, and as such sells a wide range of goods, but the service it is offering and the way that it sells may also be seen as...

Apple and Dell, Supply Chain Management

levels of attention is that of supply chain management (SCM). Supply chain management deals with the movement of goods fro...

Successful Ecommerce Website Design

This paper considers how to successfully design a corporate ecommerce website in an overview of ten pages that considers character...

Dell Computer and a Change in Culture

success include: * Effective internal communication * Efficient business processes * Employee training * Employee motivation * Pos...

Dell's New Strategy Plan

tag, it is hard to know whether or not the future will be just as kind to this firm that has done well so far. After all, the econ...

Four E-Commerce Business Models

Thus "members" of Coolsavings.com receive regular email messages about offers available at the Web site at worthwhile savings over...

Tutorial on Electronic Commerce Quality Management

Research Approach Research will be conducted using the Internet, which provides a vast array of information from reputable source...

Current Position of the Computer Industry

others 14 14 14 15 Other computers parts and components 4 4 4 6 The...

Questions on Marketing Answered

In nine pages this paper presents answers to 3 questions regarding consumer and business marketing differences, the Internet as a ...

'Strategic Intent' and Company Operations

relentlessly targeted Southwest in demarketing efforts, Southwest not only continued to exist. Eventually, it surpassed all of th...

A Dell Computer Corporation Analysis

terms of computer sales, selling a $999 PC in 1999 (Hoovers Company Profiles, 2003). Dell has also pioneered another busine...

Corporate View of Dell Computer Corporation

In ten pages Dell Computer is viewed from a corporate perspective with a discussion of their corporate philosophy, company premise...

Company Profile of Dell

In nine pages Dell is examined in a company profile that includes discussion of the computer industry and its micro and macro leve...

Dell Computer Company's Merits

In five pages this paper discusses the supplier, competitor, and customer merits offered by Dell Computers. There are 4 sources c...

Trio of Marketing Journals Evaluated

attempt to maintain. Some are better able to maintain their stated focus than others, however. Three such journals are eval...

Dell Computer Inc. and Strategic Choice

the early days, hopes that largely have gone unfulfilled until only recently in the consumer market. However, the business-to-bus...

Construction Industry Marketing

In eight pages marketing concepts including positioning, planning, behavior of consumers, market intelligence, and relationship ma...

Overview of Dell Computer Company

In eighteen pages the rise of Dell to the leading personal computer manufacturer is documented with an examination of the current ...

3 Marketing Journals Evaluated

In six pages three marketing journal publications Journal of Marketing Research, Journal of Consumer Research, and Journal of Mark...

Total Quality Management in Nonprofits, Retail, and Manufacturing

customization" into practice - and its quality always was superlative. The end result was that customers overwhelmingly approved ...

DELL INC. AND DISTRIBUTION IN CHINA

statements. Furthermore, Chinese competitors of Dell have somewhat of a singular advantage, that being backing from the Ch...

Dell Inc.

country (Dell Annual Report, 2000). This company has achieved some amazing results, by 2000 the company was selling $50 million a ...

Globalization Training at Dell Computers

employees and managers to think globally, through the realm of technology. We chose Dell because it is one of the few companies in...