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Delta Airlines' Use of Customer Service Metrics

retain a sustainable competitive advantage. Influence of the Marketing Mix Chan (n.d.) states that the marketing mix - the ...

Creating Loyalty in Airline Customers

competitive advantage. Airlines have sought to do this in different ways, for example, Singapore Airlines used the smiling air ho...

The Impact of Corporate Culture on Customer Services - A Proposal for Case Study Research

The writer presents a proposal to assess the link between corporate culture at an airline and the reasons for poor levels of custo...

CUSTOMER SERVICE: AN EXAMINATION IN THE AIRLINES INDUSTRY

2005). Even more interesting is that the "customer is always right" concept isnt true at Southwest Airlines (Taylor, 2005). "We ma...

4 Questions on Marketing Services

and KLM have eliminated the business classes they offered in the past. It appears that the world economy is improving, however, a...

Taco Bell's LMS

be a good one to shoot for. What information was collected to build the labor-management system (LMS) and how was that...

Marketing Communications Planning Suggestions

the problem, we can then define the outcome - which is that such a lack has meant huge numbers of returns, complaints about the co...

Gap Customer Service and Marketing Communications

and other community events, marketing communications is another area in which the GAP can make its presence known. One way in whic...

NORDSTROM AND ORGANIZATIONAL ANALYSIS

2002). The emphasis was on the "us" word, and the author was struck by how the rigorous detail to customer service is so strong at...

Mobile Technology

Wireless and mobile devices have become part of everyone's life even if they do not own a smart phone. This paper defines these te...

Changing Operations - A Case Study

there is a high degree of technological change, with a larger degree of complexity will result in a wider variety of organisationa...

Derivatives and Airline Risk Management

Mintzberg et al, 1998). Successful and effective risk management may even be the source of a competitive advantage (Rose, 2001, P...

UNITED AIRLINES, SOUTHWEST AIRLINES AND CUSTOMER SERVICE

the date of September 2: Fly out of Miami on United, rebook a flight on another airline through United or request a refund (Tweh, ...

The Application of Motivation Theory at Delta Airlines

employees to be motivated (Huczyniski and Buchanan, 2003). The Hawthorn studies undertaken by Mayo demonstrated that the e...

Customer Services in Different Industries

As finished units are not kept in stock the customer service process begins prior to the ordering. To make an order the customer n...

Comparison of Customer Service Standards at GE and AOL

good customer services is not this simple, there are also many strongly systems in place that have received a high level of invest...

Strategic Analysis of Delta Airlines

be an air carrier with superior customer service that provides air transportation for passengers and cargo, utilizing low-cost car...

PERFORMANCE MANAGEMENT AND METRICS

output, benchmarking becomes a good basis tool for an employee. In other words, this employee knows where the "starting point" is,...

Airline Industry Trends

information systems. Even with these techniques, Zea (2002) argues that airlines in general have done little to manage risk...

Proposal for Marketing and Measuring Customer Satisfaction in a Local Company

stated the integrated marketing communications; "is a concept of marketing communications planning that recognises the added value...

Customer Service from the Perceptions of Customers

In ten pages this paper discuses the differences between the way customers may view customer service and organizational perspectiv...

Hotel Industry and the Value of Efficient Customer Service

a guest that is tired, wants to book in, the reception em,ployees are talking to each other and slow to respond and then when the ...

Assessing Gaps in Service

method of evaluation identifies different measures where there may be a gap between the level of service expected and that gained....

The Importance of Strategic Business Planning: Air Jamaica and Caribbean Airlines

in terms of the bottom line of profit has long been proven inadequate. Todays business professional knows instead that the cultiva...

Trouble Shooting in Services Industries

communication will have fewer levels to traverse with fewer gatekeepers so that there is a greater chance of management at higher ...

Simulation of a System Development Life Cycle

the plan and so generally need to follow creation of the base plan. Further, beginning project planning first allows issues ident...

Airlines and Customer Satisfaction

In ten pages airlines and customer satisfaction are discussed in light of the number of formal complaints filed to the Department ...

Limitations of Existing Metrics of Intelligence

multifaceted view of intelligence offers a superior overview of the different ways in which people learn and express intelligence ...

Providing Service in the Hospitality Industry - A Case Study of a Gordon Ramsay Restaurant

opened by the now well known TV personality and chef, before he become well known. Before opening this restaurant Gordon train...

A Discussion of America West Airlines

serving America Wests chosen markets were more varied in their equipment use, and therefore in their need to ensure various qualif...