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Essays 211 - 240

Great Britain's Marketing of a New Software Product

In five pages this paper examines how a British company would develop and market a new software product. Six sources are cited in...

Case Study on Internet Marketing

Therefore, our small company may decide to attempt to sell not only nationally, but also internationally. Before the internet the ...

Apple; Marketing and Position

on of the target groups for the iPod, she like to listen to music on the go and wants to have up to date fashionable items. The iP...

Marketing for a Ferry Company

so that they occupy a meaningful and distinct competitive position in the target consumers mind". This is important to note that i...

Marketing McBride

it was. The offices are not national and are located in regional areas, or there may only be a single office. This...

Business Plan and Analysis

This essay provides information about a new business that coordinates events. Included are: business description, strategies, mark...

Influences on Price Determination for a New Product

The writer examines the different factors a firm will look at when deciding on a pricing strategy for a product that is new to the...

Coca Cola Classic's Marketing

In twenty pages this paper discusses the marketing strategy behind the 1985 decision by Coca Cola to replace its century old secre...

Analysis of Opening an NYC Sports Bar

is named "Fans A Lot." COMPANY DESCRIPTION Company Mission When it comes to launching any company or organization, there ...

Planning and Strategy Implementation Questions

this problem and developed solutions to it. Sometimes when things are presented in black and white, even the most stubborn CEOs yi...

Analysis and Development of a Marketing Strategy for Marks and Spencer

in 1907, the business has grown exponentially and today the firm serves over 21 million customers a week with more than 600 stores...

Is the Marketing Mix Outdated?

guiding tool for decades. During this time the marketplace has changed a great deal. There are increasing forms of media, the pace...

iPad from a Marketing Perspective

and the iPod Touch, utilizing an operating system similar to that of the iPhone, the device is controlled by the a multi-touch LCD...

Competing in the International Environment

choose this strategy, if there is limited international demand then cost of setting up new facilitative may not be viable, may hav...

Is Diversification a Good Strategy?

add value to the supply chain, from which the firm may benefit (Thompson, 2007). If there are under utilised resources there may a...

Bank of New York Company and Marketing

In seven pages the future marketing strategy of the Bank of New York Company, the oldest banking institution in the United States,...

Apple Inc. SWOT

Operating System market share has risen each month in seven of the last eleven months (Information Week, 2009). Sales for computer...

Autobytel.com Marketing Case

In six pages this paper discusses the Internet automobile seller Autobytel.com in a consideration of competition and how to devise...

New Product Marketing

In five pages the new product named Juice Bomb Fruit Drink is examined in a consideration of marketing strategies. Four sources a...

Rolling Bookbags New Product Marketing Plan

In eighteen pages the marketing of a new rolling bookbag is analyzed in terms of competition and strategy with the 4Ps, a SWOT ana...

Marketing Principles

be approached in new ways, but more importantly, with a profile, a target market can be created. For example, if one runs a toy st...

Retail Clothing Innovations

In twelve pages this paper discusses how a retailer must constantly design new and innovative marketing strategies in order to att...

New World Strategies

society and state became victorious." (Fukuyama "page 2"). That victor, as Fukuyama believed were liberal democracy and the resul...

Case Study Regarding Bair Hugger

blankets are heavy. The provision of warmed with infrared lights does not have the weight problem, but this is less suitable as th...

UK Ice Cream Market Analysis

likely to make impulse purchases than they are to plan to buy premium ice cream to take home. The company provides logo-laden, fr...

Wine Businesses and Customer Relationship Marketing

is that they are most willing to purchase. Buttle (2004) states that relationship marketing is CRM without the technology c...

Strategy at Southwest Airlines

As management gurus were espousing customer satisfaction and approval as the end goals of all business activity at the height of t...

A Career In Marketing

Competition levels are very high, and with many new graduates and the need to cut costs many firms have reduced on their graduate ...

Finding Peace in a Culture of War

individual is exposed to any type of experience there is the potential for that individual to be desensitized to any experiences t...

The Sultan Center at a Potential Takeover Target for Wal-Mart

a difficult strategy, as growth by acquisition requires capital expenditure in order to acquire the target company, with many addi...