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Essays 1441 - 1470

Health Care's Future and Managed Care

of those hospitals in a managed care contract consider joint billing to be important. Only nine percent place importance on group...

Retail Clothing Innovations

In twelve pages this paper discusses how a retailer must constantly design new and innovative marketing strategies in order to att...

Retail Outlets The Disney Store

In five pages this paper examines the uniqueness of the Disney retail stories in a consideration of location, customer base, and a...

Definition of Customer Loyalty Concept

what "satisfaction" actually entails. According to Edwards, Gorrell et al (1994): "There is a response in the customers that goes ...

Competition, Customer Satisfaction, and Utility Deregulation

transparency. Critics of the utility superpowers have generally complained that utilities exploit consumers and create an un-leve...

Outlook and Future of Shell Oil

In seven pages this paper describes Shell's organizational structures, considers its strengths and weaknesses, competition, and th...

Customer Relations and the 'Soft' Emotional Touch

In three pages this paper discusses what skills are involved in customer service effectiveness. Fifteen sources are cited in the ...

Bigger is Not Always Better for Global Corporations

In twelve pages this paper discusses global corporations and the misnomer that bigger means better in an assessment of small compa...

Pacific Bell's 2 ISDN Approaches

In two pages this paper examines the FasTrack Centrex ISDN and FasTrack Primary Rates ISDN approaches in a consideration of what c...

Hypothetical Business Marketing Case Study

In eight pages this paper presents a first person hypothetical case study on marketing a new business in a consideration of financ...

British Columbia's Customer Protection and Bank Merger

In seven pages Scott Sinclair's article 'Bank Mergers and Customer Protection in British Columbia' is discussed in a two part summ...

Midwestern Downtown Area Retail Market Analysis

In eight pages this paper assesses a Midwestern community's customer base in this downtown retail market analysis. Four sources a...

Turning Lost Customers into Gold by Joan K. Cannie

show that customers tend to buy more from companies that they have patronized for a long time (12). The lifetime value of a custo...

Discount Retailing Case Study Analysis of Wal-Mart

upon the practice of determining what methodologies can be used to obtain those products at the lowest costs and share such fortun...

Definition of Customer Loyalty

In four pages customer loyalty is defined and assessed with the emphasis upon the importance of trust. Five sources are cited in ...

Quality Control Problems at Macy's

In seven pages this research paper considers the decline of customer service offered by the American department store R.H. Macy's....

Volkswagen Marketing Audit

This paper consists of fifteen pages and presents a marketing audit of Volkswagen that includes sales, market share increase objec...

Shipping by Truck

state and are more than six feet tall, so each is mounted on its own custom-sized wheeled pallet and each has to be loaded and unl...

Merging with Microsoft

This research paper discusses a hypothetical business and what factors should be considered before making a decision to merge with...

Sales Increasing Through Customer Relations' Improvement at Saks 5th Avenue

In nine pages this paper discusses how Saks Fifth Avenue's retail changes generated sales increases through improved customer serv...

An Intellectual and Industrial Property Protection Strategy

slogan and other unusual characteristics. For all they know, the slogan from the simple childrens rhyme ("Mary, Mary, quite contr...

A Comparative Analysis of Two Marketing Articles

A paper consisting of five pages compares two marketing articles that examine the issue of customer satisfaction with one discussi...

Matthew J. Fishman's How to Increase Sales

A book review consisting of one page briefly describes the text coverage of self confidence, technique for effectively motivating ...

Customer Satisfaction Evaluation

In fifteen pages this research paper considers the importance of customer satisfaction and the importance of its evaluation. Eigh...

TQM and Customer Satisfaction

In twenty one pages this paper discusses the ABC Company in a consideration of the customer satisfaction component of Total Qualit...

Marks and Spencer and Customer Value Management

1993, p. 63). This essay investigates customer value management and applies the concepts to the practices Marks and Spencer seem ...

Customer Interaction

In four pages this paper examines the importance of customer relations and satisfaction to a business. Four sources are cited in ...

Customer Letter of Complaint and Company Response

In five pages this paper involves a student writing assignment involving a customer letter to a company regarding receipt of a def...

Declining Customer Service and Bank Mergers

In five pages the Canadian banking system is used as the focus of this examination of how increased bank mergers have meant decrea...

Information Technology and the Organization, Two Comparisons

Information management has become big business in the 21st century. This report analyzes two competing retail outlets and how thei...