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Essays 1531 - 1560

Customer Relations' Success

and feel that they are important to you. The hospitality industry is one of the best industries to use as an example. Just as a ...

Business Intelligence Competitive Tool of Data Mining

"junk" from the system before uploading the data and implementing a data mining tool. PNC Bank Corp. is used as an example of a ...

Europe, White Goods, and Market Segmentation

to another, and channels of communication set up which will target the appropriate groups....

Acme Manufacturing Reengineering

market and was greatly excited about the 640k computer it was to introduce for use on the factory floor at the end of that year....

Warranty and Advertising in the Automotive Industry

2001). The Japanese manufacturers allocate larger percentages to local spots - Nissan put 35 percent into spot TV, Honda put 33 pe...

Improving Customer Service

that the problem exists: it does not, however, necessarily address difficulties with internal and external communication, lack of ...

Best Deal Electronics and Speeding Up Customer Service

all but the busiest times. This is the report of a series of surveys and observation times. Both customers and employees w...

An Audit of a Meat Department

well as product safety in terms of handling. Productivity involves workers activities of course, but also whatever initiatives th...

Customer Understanding and Information for Commercial Purposes

company of System Management Software, Inc. (SMSI), and is an indication of the way in which it was the internal development that ...

Travel Industry and Customer Service

as Poly Tours" (Lunn Poly, 2000) was founded in 1888 with the aim of providing "holidays abroad at reasonable cost for the student...

Importance of Business Reputation

it needs to ensure that it addresses the problem as eagerly as it accepted the sale. The customer service department of any busin...

Case Study of TRW Nelson

dependably when customers are happy and continuing to buy. Similarly, control of receivables indicates that there will be only a ...

Avon's Direction Selection

In ten pages Avon's present business situation is assessed and a future strategy is proposed that includes an image upgrade and pr...

Health Care's Future and Managed Care

of those hospitals in a managed care contract consider joint billing to be important. Only nine percent place importance on group...

Retail Clothing Innovations

In twelve pages this paper discusses how a retailer must constantly design new and innovative marketing strategies in order to att...

Retail Outlets The Disney Store

In five pages this paper examines the uniqueness of the Disney retail stories in a consideration of location, customer base, and a...

Definition of Customer Loyalty Concept

what "satisfaction" actually entails. According to Edwards, Gorrell et al (1994): "There is a response in the customers that goes ...

Competition, Customer Satisfaction, and Utility Deregulation

transparency. Critics of the utility superpowers have generally complained that utilities exploit consumers and create an un-leve...

Outlook and Future of Shell Oil

In seven pages this paper describes Shell's organizational structures, considers its strengths and weaknesses, competition, and th...

Customer Relations and the 'Soft' Emotional Touch

In three pages this paper discusses what skills are involved in customer service effectiveness. Fifteen sources are cited in the ...

Bigger is Not Always Better for Global Corporations

In twelve pages this paper discusses global corporations and the misnomer that bigger means better in an assessment of small compa...

Pacific Bell's 2 ISDN Approaches

In two pages this paper examines the FasTrack Centrex ISDN and FasTrack Primary Rates ISDN approaches in a consideration of what c...

Hypothetical Business Marketing Case Study

In eight pages this paper presents a first person hypothetical case study on marketing a new business in a consideration of financ...

British Columbia's Customer Protection and Bank Merger

In seven pages Scott Sinclair's article 'Bank Mergers and Customer Protection in British Columbia' is discussed in a two part summ...

Midwestern Downtown Area Retail Market Analysis

In eight pages this paper assesses a Midwestern community's customer base in this downtown retail market analysis. Four sources a...

Turning Lost Customers into Gold by Joan K. Cannie

show that customers tend to buy more from companies that they have patronized for a long time (12). The lifetime value of a custo...

Discount Retailing Case Study Analysis of Wal-Mart

upon the practice of determining what methodologies can be used to obtain those products at the lowest costs and share such fortun...

Definition of Customer Loyalty

In four pages customer loyalty is defined and assessed with the emphasis upon the importance of trust. Five sources are cited in ...

Quality Control Problems at Macy's

In seven pages this research paper considers the decline of customer service offered by the American department store R.H. Macy's....

Volkswagen Marketing Audit

This paper consists of fifteen pages and presents a marketing audit of Volkswagen that includes sales, market share increase objec...