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Essays 301 - 330

Rolling Bookbags New Product Marketing Plan

In eighteen pages the marketing of a new rolling bookbag is analyzed in terms of competition and strategy with the 4Ps, a SWOT ana...

Product Packaging Design for the Visually Impaired

In thirty six pages the ways in which products can be designed in order to better serve vissually impaired individuals are discuss...

Guayaki Sustainable Rainforest Products

satisfy customers; aspects of business which are often seen as diametrically opposed. As a small company trying to break into new ...

Managerial Balance - Control Of Product Versus People

the appropriate technology requires planning and proper implementation of the technology (Spafford, 2003). Lacking either of these...

Discovering and Marketing a New Product

In twenty one pages this report discusses DaimlerChrysler's desire to introduce a motorbike to its product line and considers pote...

McDonald's Service and Product Quality

In five pages this paper applies Deming's Fourteen Points to an analysis of McDonald's service quality and product quality in term...

Change and an Industrial Products Company's Chief Executive Officer

In five pages this report discusses the fictitious MetCon metal container manufacture in a consideration of the CEO's role in stra...

Delphi Automotive Products Company and Market Orientation

In seven pages this paper examines Delphi Automotive in a consideration of market orientation and the influences of customer healt...

ISSUES IN TRADE, INTERNATIONAL BUSINESS AND PRODUCT ROLLOUT

is because the U.S. is becoming a service-oriented economy -- while the country is certainly a net importer of goods, its exportin...

Christian Business Ethics/Harmful Products

be learned about business as a Christian calling from the Bible" (Roels 357). The first point that Roels is that business, like ...

Post Second World War Gross National Product of South Korea

In ten pages this paper examines the post Second World War GNP of South Korea and the economic success this country has enjoyed. ...

Accounting Cases; Costing and Sunk Costs

This 8 page paper looks at two case studies supplied by the student and discusses the different accounting concepts presented in t...

Comparing Marketing Strategies and Campaigns of a Multinational and a Local Business; Häagen-Dazs and Hilltop Farm Ice Cream

in a range of retail outlets and supermarkets as well as the presence of more than 850 shops in more than 50 countries. The fir...

Qualifying Industrial Zones - Jordan

Estate, Jordan Cyber City in Irbid, Al-Qastal Industrial Zone in Amman, Mushatta International Complex in Amman, and El-Zai Readyw...

Supply and Demand for Coca-Cola Products

demand, this may be with less bought, or in the case of a product where there are numerous competitors and substitutes a shift to ...

McDonalds; Company Background, Products, Competitors And Positioning

can be prepared before it is ordered so that customers can come into a restaurant order the food and go within a matter of minutes...

Elasticity of Addictive Products

This 6 page paper examines the concept of price elasticity of demand for tobacco. The concept and literature is examined and then ...

COMPETITION, PRODUCT LIFE CYCLE AND CIGARETTES

early 1970s, the Marlboro Man continued to dominate advertising; his weather-beaten visage creating a vision of virility and rugge...

STOVALL HOME PRODUCTS AND LIABILITY

to determine if perhaps the personnel could take care of the issue (Erdman and Hildebrandt, 1998). Clearly, the consumer ...

New Products - First Mover Theory

core capabilities (Open Learning World 2007). There are various schedules for introducing products from being the very first to be...

Hair Strengthening Product Marketing

In five pages this paper examines how to market products that strengthen hair. Four sources are cited in the bibliography....

Globalization, Gross Domestic Product, and the Business Cycle

In eleven pages these three significant concepts are analyzed with the uses of various tables and charts. Seven sources are cited...

U.S. and Gross Domestic Product Figures

been adjusted to dollars at the 1996 level. Figure 3 If we are using this to measure...

New Product Marketing

In five pages the new product named Juice Bomb Fruit Drink is examined in a consideration of marketing strategies. Four sources a...

Gross Domestic Product and Productivity Questions

In five pages this paper answers GDP questions and considers how a country or company's productivity can be influenced with the gr...

Products and Philanthropy of Pleasant T. Rowland's The Pleasant Company

In eight pages this paper examines the company in terms of its products, organizational structure, and philanthropy. Eight source...

Testing Product Prototypes

In eleven pages this paper discusses how to test product prototypes through virtual design and design modules that are reusable. ...

MARKETERS AND PRODUCT/SERVICE POSITIONING

in a variety of ways (Berry, 2006). Taking our mousetrap above - it can certainly be positioned as a mouse-killer. But to s...

The Branding of a New Range of Refrigeration Products

their status (Holt, 2003; 43). In some counties there have even been attempts to trade mark shapes and colors that are associated ...

Harvard Business School Case Study Analysis: Giant Consumer Products

ROMI too (Bharadwaj & Delurgio, 2009). In other words, the company could not do an off the cuff investment in a sales promotion wi...