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Assessing McDonalds Marketing Communications in an Ethical Context

from website visitors that sign up to receive the emails. The high level of integration and effective nature of a unified message ...

The Applications and Benefits of Human Resource Development

1990). The development of employees skills may also be seen as aligned to motivation models, such as Maslow and Hertzberg, where...

International Trade Theory in the Real World

1 using the SITC categories. All figures given are in $ millions unless otherwise stated. Figure 1 Imports and Exports of chemica...

The Value of Social Networking Tools in a Teaching Environment with Specific Consideration of Business Students

at the way tools that are used as social networking tool are being used, adapted and are adding value to the learning processes fo...

The Applications of Social and Ethical Issues in Business Strategy

improving the quality of life of the workforce and their families as well as of the local community and society at large". Within ...

Information Gathering and System Design for Riordan Manufacturing

the alternatives, these have also been referred to as the interests (Simon, 1947). The next are the alternatives, which are the di...

Should eBay Undertake an Online Dutch Auction for the IPO of Skype?

a success, as well as the need to maximize revenue, which is led to a balance be achieved way which is often noted, and expected, ...

Issues in Systems Development

may be managed and the actual management of the project through to the design. Each of these can be considered with the various el...

The Concept and Use of Systems Design Methodologies

The general processes sees the idea from its initial conception, through processes such as the identification of needs which may a...

Reducing Errors in Research

necessary to choose the most appropriate method, in many cases this may include the use of screening and stratification in a numbe...

Assessing and Implementing Internal Marketing at Huffman Trucking

HRM theory which looks at the way motivation can be increased when man is seen as social which will increase the level of commitme...

Offshoring In India and Cap Gemini Sogeti

a preferred destination for the firm. India has been able to benefit from the ability to offer comparative advantages as a...

Goals and the Potential Target Market for a Charity Organization

of reasons; the donations made by commercial enterprises will often be larger than those individuals, and will help to increase th...

Motivation at McDonalds

Looking specific at the crew member role, these are the individuals the cook the food and serve customers, these are hourly paid s...

Offer and Acceptance in an Australian Contract Case

a advertisement using a social networking site, so that the advertisement appears on the internet. However, we do not need to look...

Potential Economic Influences on Starbucks

income, which will provide the scenario for increased demand, as long as the company satisfying consumer demands in terms of produ...

Developing Marketing for McBride

including the characteristics of the features and delivery as well as the motivation to choose one supplier over another. It is wi...

Advertising and Technology Issues Considered for Kudler Fine Foods

The writer looks at the fictitious case of Kudler Fine Foods, assessing the way a marketing campaign to support internet sales may...

HR Improvement Objectives and Approach

but as the views on the role and duties of a HR department may vary there will also need to be more general questions, concerning ...

The Value of Internal Development

no need for security. This loan is made to begin some sort of income-generating enterprise, regardless of size. This may be a smal...

Marketing in Different Scenarios

Marketing may be guided by the marketing mix, but the way marketing take place will vary depending on the different scenarios in w...

Reflection on Leadership

influences, such as culture, available skills and needs and the training, development and/or programs that are, or are not, utiliz...

Proposed Future Strategies for Starbucks

economic influences impact on the business the firm is set by looking at the historical performance of a company during times of e...

The Branding of a New Range of Refrigeration Products

their status (Holt, 2003; 43). In some counties there have even been attempts to trade mark shapes and colors that are associated ...

The Influence of Humans on the Pace of Climate Change

A major influence is being increased waste and pollution as a result of burning fossil fuels, such as coal and oil (GERIO, 1997). ...

Does Intel Have an Optimal Capital Structure?

This is a theory that forms the basis of capital structure theories, and comes on two versions, with and without taxes. The origin...

Allocation Assessment and Pricing for a Container Ship

of the calculation seeing the 40 foot containers charged at twice the price of the 20 foot containers. The costs for the 40 foot c...

The Benefit of Falling Trade Barriers for Developing Economies

million people by 2015 (World Bank, 2003). While it is possible there is some over optimism is general agreement that a reduction ...

Questions on HR Management

example used to increase production capacity due to sudden increases in demand. Croucher and Brewster (1998) argue that this model...

The Influence of Culture on Organizational Learning and Business Practice

moved forward at a great pace, especially since the 1960s and 70s and the increased level of production, it remains at the investm...