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Essays 91 - 120

Uniform and Adaptive Strategies in International Business; Which is Best?

a company has made the decision to globalise there are many consideration, the decisions not enough. George S Yip outlines a pract...

Assessing McDonalds Marketing Communications in an Ethical Context

from website visitors that sign up to receive the emails. The high level of integration and effective nature of a unified message ...

The Viability of a New Type of Smartphone

of these only 172.4 million were smartphone handsets (Lunden and Andrews, 2010). A key area faced by the smartphone manufacturers ...

IMC for Wella

The writer considers a position where Procter & Gamble wish to increase their market share and penetration, expanding and increasi...

The Strategy and Marketing of Tesco in Ireland

compete in a way that would attract customer and gain their loyalty as well as add value to the company. 2. The Strategy of Tesco...

Market and Firm Influences

consider which The Childrens Place firs into the childrens retail industry. There are four major market structures which may be o...

Marketing Plan for an Automotive Emergency Stop Button

The car manufacturers could buy the device or licences its use to fit in new vehicles. This would be a very large market, and all ...

Marketing Analysis of Zara

market, who still likes to remain fashionable, but where prices may be more important, and therefore, the firm is able to appeal t...

Expanding Virgin Cola by Exporting to East Africa

The writer presents a proposal to expand the market for virgin Cola with an export strategy, targeting East Africa, identifying it...

Plan For International Expansion for a Pasta Business

seek international expansion opening new restaurants. The strategy of a restaurant packaging its products and selling them through...

Proposed Marketing Strategy for a New Retro Sporting Apparel Firm

utilised for leisure wear and used as a fashion item. The firm will obtain the retro sportswear from a number of sources, includ...

Positioning

fewer resources the company has the greater the attractiveness of a niche market due to the way that the market operates and the a...

International Expansion

consider various risks. Transaction exposure risk is described as the risk associated with the cost and revenue in terms of a chan...

Planning for Ikea going into Egypt

(Hooley et al, 2003). These are all objective measures, but the use of more subjective measures are also seen in some segmentation...

Alejandro Amendabar's Open Your Eyes

up falling in love with Sophia, but this situation is brief. An argument ensues that shows Nurias instability, and it is almost u...

Marketing and Communications

Proctor and Gamble pharmaceuticals are a lively division. This is a company where it was once the role of the sales representative...

Share Prices and Book Values

patents, copyrights and human capital. The intangible assets are difficult to assess and are rarely included in any accounts, so a...

Small Microbrewery Startup Business's Marketing Plan

cycle concept is a model that shows the unit sales trend of a specific product from the time it is first placed on the market unti...

Effective Marketing Communication and Element Integration

In ten pages this paper examines integrated marketing communications in an evaluation of its effectiveness in sales promotion, dir...

Mexico and Success of Direct Marketing Campaigns

In five pages marketing and theatrical production are examined within the context of Mexico's direct marketing campaigns and the f...

The Potential of Mobile Marketing

privacy, as well as resentment for the process for quite to open and read the message in order to determine it is a marketing mess...

Developing a Strategy for Logitech

Logitech need to develop a new strategy to support further growth as a result of changes in the IT market. The paper examines the ...

Dell - A Case Study

U.K. and Canada, and the company is aggressively pushing into Asia and Europe (Gibbs 35). The role of formal knowledge in develop...

Starbuck's; What Can They Learn From Other Companies?

egg shells along with cappuccino. The company faced problems as the core products remains and the identity of McDonalds was firmly...

The Sultan Center at a Potential Takeover Target for Wal-Mart

a difficult strategy, as growth by acquisition requires capital expenditure in order to acquire the target company, with many addi...

Business Decisions for Will Bury

in that market, taking some of the custom away from Will However, if they do not have the technology to scan the books and reprodu...

The Strategic Approach of the Shakkti Project

customer to buy them, and diversification, which is often referred to as the suicide strategy in this matrix, looks to the develop...

Business Questions

employ tools or strategies which have a degree of flexibility are most likely to have better optional success (Olhager and Selldin...

UK Ice Cream Market Analysis

likely to make impulse purchases than they are to plan to buy premium ice cream to take home. The company provides logo-laden, fr...

Ryanair Future Strategy Determination

One of the companies that has emerged in the UK and Ireland as an important company is that of Ryanair, the first mover low cost a...