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Essays 361 - 390

DuoLine Marketing Plan

In five pages this fictitious 2 fragrance atomizer company is considered via a marketing plan that presents a company introduction...

Marketing The Chevrolet Malibu and Cavalier

This paper analyzes various marketing strategies used by General Motors (GM). The author focuses on the marketing behind two Chevr...

Case Study of R.H. Macy's

the start of this centurys last decade that Macys began to change for the worse. Several years earlier, Edward Finkelstein had de...

Hydroponic Produce Markets

In five pages this essay examines hydroponic lettuce in terms of possible markets, product, benefits, and a marketing plan and var...

Crust 'N Stuff Marketing Plan

In sixteen pages this paper examines how to market high quality pizza via supermarket delis with advertising and marketing strateg...

Discussion of 10 Questions on Economics

In twenty four pages this essay examines 10 economics questions on such topics as the Heckscher-Ohlin Theorem, labor sourcing, abs...

Marketing Department Channel Selection

In twelve pages this paper discusses the changes in marketing strategy in this consideration of marketing channel selection. Thir...

Consumer Profile of Pepsi Cola

In eight pages this paper presents a consumer profile of Pepsi that includes characteristics, a 4Ps marketing strategy, process of...

BMW's X5 SUV Marketing

In twenty one pages this paper examines the X5 sports utility vehicle in a consideration of the market potential it represents to ...

Wal-Mart and Kmart, Marketing Strategies

This paper addresses the current marketing strategies utilized by these two companies as well as their current marketing focus. T...

Pokemon Products' Marketing

In five pages this paper examines marketing strategies as they apply to Pokemon products with a definition of the 4Ps provided alo...

Hypothetical Business Marketing Case Study

In eight pages this paper presents a first person hypothetical case study on marketing a new business in a consideration of financ...

Compact Cars' Marketing

In seven pages this paper examines compact cars in a consideration of market shares, promotions, brand management, and various mar...

Consumer Behaviour and Marketing a Hotel

be looking for the best deal, the most service or facilities for the lowest price, where love is involved they may be looking for ...

Week 3 Discussion Questions

government never would have made such a demand of a small multinational because a small company would not have the necessary resou...

Week 4 Discussion Questions

changes. As David and David (2003) state, mission and vision statements "should be enduring, though not cast in stone" (p. 11). 2...

Developing a Digital Marketing Strategy for Southern Comfort

market being forward-looking and technologically able. The question is how can this marketing be undertaken in a more strategic m...

Tracking Marketing Strategy and Integrated Marketing Communications

the bulk of the business. However, today the commercial market is more complex, consumers and business looking to buy goods and ...

Gucci and Marketing in the Present and Future

were somewhat exclusive (Gucci, 2006). The range of products grew and expanded into luxury luggage (Gucci, 2006). This has been a ...

Discussion Questions on Management and Leadership

life and individuals? Leaders emerge from most sizeable groups; the thesis here is that the best answer to this old question is t...

Discussion Questions from Week Five on Change Management

managerial and employee levels by preventing the illusion of change for changes own sake. Instead, the change initiative becomes ...

Discussion Questions from Week Six on Business Change and Leadership

groups. As market sizes diminish, businesses will need to implement changes that will provide more greatly detailed information a...

Systems Thinking Discussion Questions

a solid business case - i.e., saving money - for approaching decisions and projects from the system perspective. If efficient ope...

Week 2 Discussion Questions

organizations environment was dynamic versus stable? The strategy of Guttman and Hawkes (2004) appears to be sound. It req...

Simply Fit Marketing Mix

Price. The product is seen as being the most critical of all the Ps of the marketing mix. If the product is of poor quality or...

Strategy For Marketing a Compact Car

with just over 67% of the industry sales in 2004. In terms of market share the French manufacturers are highly preferred by the Fr...

2 Discussion Questions on Police Organizational Management V

in the calculated rating. In the same vein, the department also should be able to identify and quantify community relations activ...

'Flanking in a Price War' Summarized

must be narrowly defined and must not deviate from the boundaries given it at the outset. Of course approaching a study in this m...

Microbrewery Marketing

for this particular company would likely be older college students (who can drink), single adults who have just graduated from col...

United Kingdom Marketing of IKEA

had entered was one very different form the home markets and in years before the brand had become known as a young brand, but did ...