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Essays 271 - 300

Marketing Bottled Water in the UK

6 Germany 2,371.5 7 France 2,225.6 8 Indonesia 1,622.5 9 Thailand 1,277.0 10 Spain 1,133.7 Top 10 Subtotal 26,257.4 All Other...

Assessment of the Japanese Market for Mangoes

that of Japan, a developed market, where it appeared there is an increasing demand for mangoes at the current time. In order to as...

IMC for Wella

The writer considers a position where Procter & Gamble wish to increase their market share and penetration, expanding and increasi...

The Viability of a New Type of Smartphone

of these only 172.4 million were smartphone handsets (Lunden and Andrews, 2010). A key area faced by the smartphone manufacturers ...

Assessing McDonalds Marketing Communications in an Ethical Context

from website visitors that sign up to receive the emails. The high level of integration and effective nature of a unified message ...

iPhone Marketing

more innovation that relates to the purpose of the brand (Striefler, 2010). * Think 365 rather than 360, which is about communicat...

Introducing TiVo

those who have busy lifestyles and want to time sift their television entertainment. The first aspect of the marketing mix is t...

The Marketing of Samsung Mobile Telephones

of the consumer base, or potential consumer base into categories where there are similar characteristics. There are a number of wa...

Potential Marketing for a Flying Car

the last column of the table. There is the potential for cross over oin some fo these target markets. 1. Business travellers, hig...

International Marketing

difficult competition a mature market in the home nation may push a company looking outwards towards developing markets. Opportuni...

Recycling Mobile Telephones; A B2B Marketing Plan

This 10 page paper outlines a marketing plan for a company looking at the reverse supply chain to acquire second hand mobile (cell...

Global Marketing of Gordon's Gin

The approach may vary, with a totally standardised approach, all marketing and advertising the same with a single campaign. If a c...

The Marketing of Neptune's Gold Seafood

to consider their core competences and develop a way forward looking at these, not only at the past strategies (Stalk et al, 1992)...

Mass Customization and Marketing Questions

of cable channels over the years has allowed television viewers to choose channels more in keeping with their tastes. As a broadc...

Marketing Plan for a Car Wash

been built in order to recover 95% of the portrait used, for reuse. This is beneficial in terms of the environmental aspects water...

Will Margin Trading in Russia Increasing Volatility and Instability of the Russian Stock Markets?

full consensus regarding the evidence. Others argue that margin trading can increase stability and reduce volatility. In order to ...

Political Marketing in Greece

the voters are in the position of consumers, making a purchase decision based on the available information (Lilleker and Lees-Mars...

Four Business Functions at Southwest Airlines

to examine Southwests approach to marketing, finance, management and human resource management. Marketing The marketing mix...

GM AND COMMITMENT TO THE ENVIRONMENT

conservation. While all of these initiatives sound great and seem as though GM is on the right track environmentally speak...

From GM to VW: The Career of Ignacio Lopez

& Youngdahl, 1999). While GM denied these rumors, the truth is that Lopez did in fact accept a job with Volkswagen and his transit...

GM Powertrain Harvard Case Study

inherited a bad situation. Kristi Gebhardt, manufacturing engineer and production supervisor: reported new cells were more efficie...

Overview of GM

In five pages an overview of General Motors is presented in an analysis of market structure, elasticity, accounting ratios, and ot...

GM Management

In two and a half pages this paper discusses the successful sustained management of General Electric. Seven sources are cited in ...

GM and the Pontiac Aztec Failure

In twelve pages this paper discusses how the subsidiary of General Motors failed in its SUV Pontiac Aztec development and launchin...

Trade Issue and GM

Motors Corp., Facts, 2003). According to the Harbour Report, GM had a "4.5 percent gain in overall productivity" in 2002 (Wagone...

Amazon, BMW and GM

be front loaded, so these are likely to be over stated in considered on market terms. BMW BMWS are seeing a pattern of increasin...

Success, Failure, GM and Toyota

only has failed to product a quality product, but they have failed in their long range goals and plans to keep their company from ...

GM Designers and Engineers

about designers and engineers. Before the Regal/LaCrosse debacle, it appears that engineers called the shots; they didnt work tog...

Healthcare Administration Leadership

to effective, responsible health policy initiatives" (Doctor in HA). Whether or not long-term goals are reached within the country...

Marketing Classics Marketing is War and Marketing Myopia Compared

In six pages these two classic marketing texts are compared with the argument that Marketing Myopia retains impressive business re...