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Essays 271 - 300

Singapore Airlines; Marketing Audit and Plan

areas where in double digits. The marketing plan is to increase revnue and passenger numbers flying from the US to Singapore. The ...

Hutchison Whampoa Limited; Operations, Potential Expansion and Marketing Challenges

include any ship of the UKs largest port; the Port of Felixstowe, as well as Harwich International, Thamesport and a major interes...

Data Use in CRM

technology" (Clow and Baack, 2007; p. 360). CRM is most effective when "customers have highly differentiated needs, highly differ...

Determining Market Entry Strategies

Once a country has been access as viable and a market assessed as accessible the next stage is for the firm to examine potential m...

IMC for Wella

The writer considers a position where Procter & Gamble wish to increase their market share and penetration, expanding and increasi...

Marketing Approaches and the Utilization of the Mass Media

is approached may be undertaken with a marketing originated approached; this has the potential to add value in the way that the pr...

Potential Marketing for a Flying Car

the last column of the table. There is the potential for cross over oin some fo these target markets. 1. Business travellers, hig...

Marketing of Microsoft

to reach acceptable terms with Digital Research, they chose to work with Microsoft. As Microsoft did not have an operating system ...

Assessing McDonalds Marketing Communications in an Ethical Context

from website visitors that sign up to receive the emails. The high level of integration and effective nature of a unified message ...

iPhone Marketing

more innovation that relates to the purpose of the brand (Striefler, 2010). * Think 365 rather than 360, which is about communicat...

The Viability of a New Type of Smartphone

of these only 172.4 million were smartphone handsets (Lunden and Andrews, 2010). A key area faced by the smartphone manufacturers ...

Marketing Plan for an Automotive Emergency Stop Button

The car manufacturers could buy the device or licences its use to fit in new vehicles. This would be a very large market, and all ...

Developing Marketing for McBride

including the characteristics of the features and delivery as well as the motivation to choose one supplier over another. It is wi...

Assessment of GE Netcom

the same economies of scale but they have a lower level of risk, selling to the consumer markets, which has been aided by the acqu...

iPad from a Marketing Perspective

and the iPod Touch, utilizing an operating system similar to that of the iPhone, the device is controlled by the a multi-touch LCD...

Issues Associated with Sports Marketing

necessarily participate at all but will buy merchandise which is connected with the sport....

Climatic Effects of Global Warming

In five pages global warming is examined in a consideration of various climatic effects with such topics as pollutants and the gre...

Learning Enhanced Through Music

pick to be at the heart of a scientific controversy. Yet, he is one of the principal researchers into the Mozart effect. Perceivi...

Intel Corporation Analysis

different arenas. However, there is a very serious lack of minorities and women at top levels. Introduction and Industry Analysi...

When Keynes Believes Markets Fail to Function Properly in Laissez Faire Capitalism

(Nellis and Parker, 1996, Keynes, 1963, 1997, Leontief, 1936). There are different market considerations where there should be int...

Sociology Terms

the operations are controlled by rules and procedures, with formal separation duties and positions and division of responsibility ...

Avian Influenza

high in addition to this there will also be an economic cost. In the US alone it is estimated a serous pandemic could be equal to ...

Comparative Politics; Influences on Policies for Female Healthcare in The African States

patriarchal, this may be argued as reflecting in the policies, specifically in the health policies that concerns a womans health. ...

The Economic Effects of Terrorism

will wait until the time is right. They simply have not tried to do anything since September 11th. That is the problem. The future...

Marketing Plan for a Car Wash

been built in order to recover 95% of the portrait used, for reuse. This is beneficial in terms of the environmental aspects water...

Comparing Marketing Strategies and Campaigns of a Multinational and a Local Business; Häagen-Dazs and Hilltop Farm Ice Cream

in a range of retail outlets and supermarkets as well as the presence of more than 850 shops in more than 50 countries. The fir...

Home Depot's Location Strategy

and even employees were concerned. One mused, "They are just doing this to prevent Lowes from getting into the market ... I am wo...

Research Proposal; Success Factors in Rehabilitation in Ugandan Prisons

understanding of the way in which the current system, is failing to serve not only the prison population, but the total population...

Police Department and Diversity

For the chief of police, this diversity can be an advantage if examined closely. Many when they think diversity, think of the term...

Overview of the Mozart Effect

other scholars point out that the researchers offer no explanation as to why the results should be interpreted as having two disti...