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Essays 181 - 210

Single European Market Creation and Influential Factors

indicates, there is the potential for the EU to have a direct effect on its member sates regardless of the national government. T...

Ways to Launch an International Brand Name Hotel

This 3 page paper discusses three ways in which oen can start an international brand name hotel. The methods include direct mail, ...

Born on the Fourth of July

person that John F. Kennedy was addressing when he said "Ask not what your country can do for you, ask what you can do for your co...

Guinevere and Lancelot/Their Love in 2 Films

no adultery, save for stolen kisses, which of course are observed and thereby cause conflict, anguish for Arthur; exile for Lance...

“Out of this World Superplay Action!”: An Analysis of a 1990 Advertisement in “Boy’s Life” Magazine

a young boy of approximately twelve years of age. He is well-tanned and his medium length hair largely unkept. The latter flows ...

Models of Teaching

teachers universally try to stimulate critical thinking skills in their students, there is no consensus about how to achieve the g...

Proposal for a New Low-Cost Airline in Oman

Hours per route 13 Figure 2; Cost of fuel per journey 14 Figure 3; Cost of fuel per hour 14 Figure 4 Total flying hours for the fi...

Overview of Electronic Marketing

and therefore those companies that do not embrace this new medium may well be left behind. Even in less technological countries e ...

Sears: Electronic Versus Print Marketing

evaluating Sears, for example, a firm that is well known to the majority of Americans, is its brand image truly successful? How do...

Marketing a Hospital

business plan, the role of different stakeholders all decision-makers, and the way that the leadership should be involved with the...

IBM Systems and Technology Marketing

had to recover from losses that the firm may be argued as becoming one that was more marketing oriented. The firm certainly undert...

Art Weinstein's Market Segmentation

In three pages this paper compares Market Segmentation by Art Weinstein with Theodore Levitt's The Marketing Imagination and David...

Nail Varnish Marketing

to the individual attention as well as the exclusivity of specialist cosmetic counters. The perception of the products is also imp...

A Facebook Group for Students - The Marketing Strategy

has seen the group remain relativity quiet with only a few articles and postings. In order to create a more vibrant and active gro...

How Can the Persuasiveness of Marketing Communication Be Optimised?

way in which competing messages may be perceived as persuasive. In any commercial environment there is likely to be different mess...

APPLE PRODUCTS/MARKETING SCENE

I remember when the iPad was first launched in 2010. Critics sneered that it was little more than an iPhone hopped up on steroids ...

The American Market for Cable Based Telephone Service

penetration rate for television services (The Net Economy, 2002). This indicates the level of importance that has been attached to...

Volkswagen Eos; Marketing Case Study

customer perceptions, as well as enquiries which are made and sales. 2. Current Market Situation The Eos is a Volkswagen and c...

Marketing McDonalds

undertaken with the separation of the segments sop as to avoid confusion. To consider how marketing could and should take place we...

The Body In Consumer Culture: Performing Masculinity

buff model. Indeed, it can easily be argued that while there is some form of embellishment in most advertising, employing bodybui...

Film & Graphic Novel/Diabolique & Persepolis

staff and the students (Diabolique). The camera perspective enters the school. It is break time and other characters make their ...

Online Coverage Of A News Story: Comparison

to exhume personal details of the episode that bear no benefit to the reading audience other than to give them an inside glance to...

Crest Whitening Strips Proposed Advertisement Campaign

to fill the gap in terms of creating a brighter smile. What is interesting to note about toothpaste, however, is that its one of t...

Applying Content of Articles on Marketing Regulations

Marketers should be aware of marketing regulations. This paper outlines the content of three articles concerning different aspects...

Cisco: Expanding to Consumer Level Campaigns

This 3 page paper gives an overview of the company Cisco. This paper includes a discussion of how social media can be used to keep...

Small to Medium Sized Entermprise Marketing and Communication

an open door policy. However, there have also been problems. With a small company, as many of the processes are less formalised....

Tools for Public Relations

The writer presents a paper written in two parts, both parts concern at issues associated with firms using marketing PR. In the f...

Proposal for Marketing and Measuring Customer Satisfaction in a Local Company

stated the integrated marketing communications; "is a concept of marketing communications planning that recognises the added value...

The Role of Marketing and Mass Media on Gender Perceptions

theory was developed in an attempt to break through established conventions and depict society, as it actually is, not as the gend...

Media Moguls

profitable fashion, it has created problems as well. One of the most obvious and by far the worse of these problems is that it is...