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Essays 241 - 270
In twenty pages this paper presents a marketing audit of United Airlines in a consideration of financial performance, customer dis...
the mall to go Christmas shopping. Today, online shopping provides an alternative for weary shoppers. But one thing that people ca...
In twenty five pages the Customer Relationship Management efforts of Webvan.com, Dickssupermarkets.com, HomeGrocer.com, Amazon.com...
In ten pages airlines and customer satisfaction are discussed in light of the number of formal complaints filed to the Department ...
In eight pages the benefits of customer corridor mapping and the ways in which it can be used in increasing customer satisfaction ...
billion. Increased revenues originate with higher same-store sales and revenues gained from additional stores opened during the p...
As finished units are not kept in stock the customer service process begins prior to the ordering. To make an order the customer n...
and start reading it straightaway, in the case of a CD they can listen to it immediately in a car. Ordering any product online mea...
the companys existing systems could not deal with the added demand for service. Eventually AOL came to be Americas largest ISP, l...
company (Hooley et al, 2003). Loyalty is often perceived as a level of customer satisfaction, in a competitive industry it is like...
This 4 page paper looks at the way investment in quality can have the potential for a positive return on investment. A range of in...
First, customers want quality and theyll pay what they think is fair value to obtain it. This is a basic premise of any type of ma...
A 5 page paper discussing the development and use of kiosks for use in hotel lobbies that customers can use to check in, select th...
the company is out of the water. Gateway realized it had a problem and got out and seemingly is doing better, but Dell continues t...
competitive advantage. Airlines have sought to do this in different ways, for example, Singapore Airlines used the smiling air ho...
for the customers that the new products need to be developed (Gumbus and Lussier, 2006). Other metrics were used, such as quality....
(2000) refers to as pragmatists adopt the technology they know they will need in the future. Specifically, the Internet is seen a...
about Dell is its generally unhelpful help desk personnel, however. Virtually all of Dells customer service representatives are i...
that, Steve Jobs "stopped talking" (Elmer-DeWitt, 2007). His presentation "raised dozens of questions -- from the price of the pho...
paper we will be applying the theory to a supposed service company that is a strategic business unit of a larger company. 3. Anal...
Direct marketing must be fulfilling many goals as this s an area of rapid growth. This is one form of advertising that is easy to ...
information for the purpose of making a purchase. The best and most successful Internet businesses offer only high-quality produc...
business in Chapter 1, and Chapter 2 examines the companys external environment. This includes the political and technological en...
fees over the period of the license which complies with the matching concept in accounting. It may be argued that there was an imp...
a potential customer may be evaluating how much mortgage s/he can afford. Available calculators target individuals seeking to con...
2003). There are many definition of corporate social responsibility, Kotler and Lee define it as "a commitment to improve communit...
a fair value service. There are a large number of examples that demonstrate the way that companies can benefit from custome...
to impact on the mass market providers rather than the upper market providers where demand is not as sensitive to economic conditi...
a competitive advantage (Thompson, 2007). The issue faced by many companies in marketing terms is not only the way to comp...
of McDonalds and 20) Analyze the pricing strategies and tactics followed by McDonalds Formerly the undisputed leader in the...