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Essays 571 - 600

Coca-Cola Marketing Issues

not meeting todays consumer demands for healthier beverages and more environmentally-friendly products. Foust (2005) reported that...

Diet Pepsi; Position, Research and New Marketing Campaign This

own brand colas, at the same, or a similar price to Coca Cola, which is aimed at supporting the idea that this is a premium produc...

Sears: Electronic Versus Print Marketing

evaluating Sears, for example, a firm that is well known to the majority of Americans, is its brand image truly successful? How do...

The Adidas Campaign in Beijing

closeness is fostered among those who understand the message. If you cant decode the message, you dont belong" (Lindstrom, Seybold...

The Future of No Child Left Behind

performances. President Bush instituted No Child Left Behind because too many children had been falling through the cracks...

Central Bark Dog Daycare Marketing Plan

meet the needs of most dogs and owners where there are special health or well being considerations, as long as the dogs are happy ...

Philip Caputo’s Policy Paper to Richard Nixon’s 1968 Presidential Campaign on Vietnam

The following represents what Caputos policy paper to the Nixon campaign about the conduct of the conflict might have looked like....

Public Relations Campaigns, HIV, and AIDS

well as making it clear that HIV/AIDS is not only an issue which affects other countries but is also very relevant to residents of...

Australian Perspectives on Public Relations and Obesity

population, for example, present unique cultural concerns in terms of how to direct a public relations campaign that targets obesi...

Armenia, Genocide & Meaning

applicable to the overall topic of genocide. Therefore, the following examination of the Armenian Genocide, concentrating on the h...

Operation Barbarossa

Slavic populations, whom they considered inferior, and to repopulate the land with Germanic peoples" (Operation Barbarossa, 2006)....

Guess? Inc. New Marketing Strategy Development

The appeal may have many followers in categories C1 as well as more affluent classes of B and A, as younger individuals may be in ...

PR Power

take a proactive approach, taking Harry to a drug centre where addicts were, taking a very different approach than would have trad...

Media and Public Relations Campaigns

more lengthy and ongoing, and constantly emphasises the underlying rationale for the event....

Gandhian Satvagraha as Considered and Evaluated by a Buddhist

Buddhism, basics revolving around the goal of achieving nirvana. Nirvana to the Buddhist is a goal or a path involving, according...

Functions of Public Relations

functions for organizations in facilitating establishing and maintaining a positive public image, but it also functions for societ...

Giuliani Campaign/Immigration

of the McCain-Kennedy bill that is currently being debated. Current status of political controversy concerning immigration Mr. G...

Nero & the Early Christians

arose that the city was burned intentionally on the command of the emperor. One contemporary account asserts that "Certain people ...

Benchmarketing; Coca Cola and Pepsi

since. The results were used in the media in different countries as well as road shows where the taste challenge would be held. Al...

Political Races: New Mexico: 2006

candidates and smear campaigns, in combination with what the candidates have done, good or bad. In the examination Bill Richardson...

The use of Research Evaluation in Designing a PR Strategy

a campaign to include research evaluation in a marketing scheme, there are questions to be asked. Weinter explains that some quest...

"Activism, Inc."

(Fisher, 2006). The Republicans continually outspend the Democrats and also raise much more money; thus, the Democrats have turned...

The Effects of Media on Sexuality

so popular (Hudepohl, 2007). She goes into some possibilities as to why media is promoting this trend (Hudepohl, 2007). Of course...

Stuart Hall: Encoding/Decoding

reflects their own position, experiences and interests" (Chandler, 2001). This position "involves contradictions" (Chandler, 2001)...

California's 2002 Gubernatorial Election

had gotten credit for reforms in education, but he is largely blamed for the states $24 billion deficit, as well as for the energ...

Case Study of Pat Parker and Associates

would directly impact them. Parker must look at sub-issues. First, does the contract she had with the Jackson campaign allow her ...

Land Mine Marketing and Ethics

area where the mines were laid" (14). Only the most determined and profit-oriented marketer or the one with no sense of moral scru...

Marketing Campaigns and Macro Factors' Effects

they need to be prudent. This is especially true for the service industry. In an environment such as this, marketing needs to cons...

Marketing Campaign Case Study Development

to re-launch this service to this target market with a budget of ?1,000. The best way to look at this is to consider the theory be...