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Essays 121 - 150

Dell Case Study

sales activities this is needed to create and build in existing competitive advantages which have been eroded,. It should also be ...

End State Vision and Strategy for Best Snacks

be paid to the relevant areas by the management of each division and enhance profits (Mintzberg et al, 2008) The second alterativ...

Using Elasticity to Set a Price

of a product then the demand will increase (Nellis and Parker, 2006). This is the pattern for most goods, but not all, as some goo...

Boeing's Marketing Audit

needs to capitalize on its first-mover advantage with the 787, gaining commitments - and deposits - on as many units as possible b...

HR Strategy for Interclean

the management. When management overhears these concerns there is an entrenchment of the separation between management and employe...

Tera Tech Case Study

pricing strategies were not sufficient to regain sales, their product was near the end of its lifecycle. In the end the company ha...

A Marketing Plan for Highland Spring

opportunities and threats. 2.1.1 Strengths The position of the company is a strength. The company is currently the second l...

McDonald's; Problems in the UK

of America. However, the product has a life cycle and the customers tastes have become more sophisticated with the offering of a g...

Where did Starbucks Go Wrong?

recent press release he stated that he had a vision 25 years ago, that "that a store can offer a welcoming experience for customer...

GM Changes

2008 brought about changes for many large organizations, especially those in the automotive industry. General Motors (GM) faced so...

Strategic Recommendations for PPQ

significant growth potential, international patterns indicates the markets with the greatest potential are the developing markets,...

Promoting a Supermarket - the Design of an Integrated Marketing Communication Approach

(2002) give examples of the different marketing tools which may be incorporated into an integrated marketing campaign, such as the...

Marketing Strategies and PDA Marketing by SONIC

course, that was in the days before PDAs became popular. Still, Sonic could certainly take a leaf from Palms book and work toward ...

Reversing Beijing's Downward Tourism Trend

The writer presents presentation slides, writer as if from a PR agency, with a sales pitch to the Beijing Municipal Commission of...

Swatch New Marketing Strategy Development

the Phil Collins special edition and the James Bond special addition will attract fans of these to areas in addition to the usual ...

Supply Chain Management at Apple

supply chain as a crucial part of operations, and will invest in order to protect the requirements of the firm, where possible the...

IMC for the iPad

and billboards. 1. Introduction Apple have developed a new product; an iPad. This is a new concept in terms of computing, a tabl...

Internet Usage by Two Companies - Gateway 2000 and DLJ Direct

taking itself too seriously and has collectively remembered to have fun in business as well as build profitability. All com...

UK Retail Car Industry in 2009

decline with an 18.6% fall in sales compared to 2007, with only 63,225 new registrations that month (BBC News, 2008). This was the...

Film Adaptations of Rome and Juliet/1968 and 1996

This research paper compares and contrasts the 1968 adaptation of Romeo and Juliet directed by Frano Zeffirelli and the 1996 vers...

Visual Imagery in 2 German Films

red interior, which contrasts with the white exterior of the car. Like the car, Ripley has a seemingly "spotless" exterior, but hi...

Models of Teaching

teachers universally try to stimulate critical thinking skills in their students, there is no consensus about how to achieve the g...

Born on the Fourth of July

person that John F. Kennedy was addressing when he said "Ask not what your country can do for you, ask what you can do for your co...

Direct and Indirect Foreign Investment Advantages and Disadvantages

DFI. This is where there is an investment made directly in a country by a foreign government, company or other organisation. By di...

Coach Carter/Hoosier, film comparison

when the teams losing streak continues. There is one boy in the high school, Jimmy (Maris Valainis) who is a superb player, with...

American Psycho/In Bruges

A 3 page essay that contrasts and compares American Psycho (2000, directed by Mary Harron) and In Bruges (2008, directed by Martin...

Direct Method Conversion of a Cash Statement

2003). What is needed is * "All cash collected from customers, either through cash sales or through collections of accounts recei...

Barriers to Foreign Direct Investment in Vietnam

followed by inflation and then a decline in the past as well as currency depreciation. This indicates that there may still be op...

FDI Influences in India and Iraq

reduce smoking in India (Lamont and Yuk, 2010). However, this has been a controversial decision, not only was cigarette manufactu...

Windows on the 70s, MASH and All the President's Men

This essay describes and analyzes "All he President's Men" (1976, directed by Alan Pakula) and "MASH" (1970, directed by Robert Al...