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there is the suggestion that Elsie is a good mother. OHara writes that the "only thing," that Elsie "held against" her children, i...

to how a given product relates to the potential consumer. The catchy buzzword -- user-friendly -- must now apply to all segments ...

was no such thing as an Internet. In fact, the term "Internet" wasnt widely used until 1982 (PBS Online, 1997). The term itself, ...

for a marriage proposal will cause scholars to revise previous assessments that Twain was ineffective in representing women and un...

and Tonya Harding skating side by side during the time when their competitive skating careers were very controversial and public. ...

articles and features. In addition to analysis of our reader population, I have included recent research study findings in regards...

its conception. Said 7 UP brand manager Bryan Mazur: "The 7 UP guy is getting out and revealing himself to the public, and this ...

normal size, resulting in a body that was normal from the hips up and rested on short little legs that kept his overall height at ...

some of these changes. The role of the advertising agency in a new media environment is rather diverse. In some ways, agencies se...

was shortly afterwards involved in the cause begun by civil rights activist Rosa Parks when she refused to follow the citys laws m...

Based on the census, that means that companies spent $2,190 per household in the United States (The Center for a New American Drea...

2001). The Japanese manufacturers allocate larger percentages to local spots - Nissan put 35 percent into spot TV, Honda put 33 pe...

"tumbles" his family into a "financial ruin from which they do not recover for two generations" (Bottum 64). Clarence finds that a...

Union has taken notice of this and mandated an upper limit of 12 mg tar by 1997, replacing the previous upper limit of 15 mg. By ...

immersed in her appearance. And, then comes the accident that will change her life and her perception of herself. Up until the ...

of marketing have changed dramatically (1998, 5). Among many other expansions in its considerations, Levinsons revised book place...

at the time. In the case study submitted by the student, the store initially known as Bud Rileys had been doing well. However, t...

the most suitable manner. For example, in Japan Maybelline in the dominant brand (Coates, 2002). Overall, there is a concentration...

billboards and broadcast spots, based on a strategy the agency develops or helps develop. The agency makes money by charging for c...

fairly strict about dentists advertising as well. Though manufacturers of all types of products can make outrageous claims about ...

returned, follow-up assessments must be made as to why the patient decided against returning. Was it dissatisfaction with the proc...

be the source of media attention and speciation. The products were seen on a range of television programmes and gained value publi...

few wore them. Although jeans are considered an all-American item, they were actually invented by German immigrant Levi Strauss du...

of sexual content gives children the wrong impression with regard to morals and values. Indeed, it can readily be argued how the ...

of also consuming appropriate amounts of carbohydrates is going against the bodys fundamental composition. One can clearly see th...

was dictated by the fact that they were not white, and according to Katherine McKittricks literary criticism, they accepted their ...

complicate the issue further is the fact that a recent survey of the residents of the state, only 46 percent realized that Jackson...

pursued, it is generally accepted that more is better (Brierley, 2002). The strongest brands most often are those placing their n...

items (such as a car) "on time" (i.e., on credit) was a growing trend; department stores and some other retailers offered credit t...

and its critics sell the same stereotypes" and is written by John Leland (1996). It comes to us from the June 17, 1996 edition of ...