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Essays 241 - 270

The role of Mass Media

The media thrives on ratings, which is why there are so many scandals and issues involving controversial topics. People want to se...

Leadership of France's Charles de Gaulle

Charles de Gaulle and his extraordinary leadership are the focus of this paper consisting of nine pages. Seven sources are cited ...

Marketing Plan for Baby Pacifier Holder

In an essay consisting of five pages a proposed marketing plan for a fictitious company wishing to introduce a baby pacifier holde...

A Market Analysis and Audit of Brita Water Filters in Nigeria

This paper addresses the planning and research that is involved in the introduction of a product into a new market. The author u...

California Financial Computing Inc. Marketing Plan

In twelve pages this paper examines a company's need to change the focus of its marketing in a consideration of a marketing plan t...

Case Study of R.H. Macy's

the start of this centurys last decade that Macys began to change for the worse. Several years earlier, Edward Finkelstein had de...

Total Health Plan Project Management Case Study

human resources director. The remaining steps in this project are presented on the following pages. PART I: PROGRAM Proje...

Supply and Demand Principles of Economics

In seven pages economic principles such as maximization of profits, diminishing returns, and supply and demand are examined with p...

Case Analysis of Intersect Investment Services and Strategic Planning

company. To grow and to sustain the new growth, the company needs to add new customers, retain the existing customers and at the ...

Case Study of a Start Up Company

Helen and then Two Tune and Nuts would each own 17%, this add up to 100% but there were also other plans, such as issues shares to...

E-sourcing Strategy at Sun Microsystems

bidding system. Part of the art of establishing prices for customers lies in accurately forecasting future need, and the dynamic ...

Rakuten

its home state, however there are a large amount of international opportunities. There are also dangers with international opportu...

International Expansion for Drambuie

be considered, we will use the example of Drambuie1. Drambuie is a whisky liqueur produced in Scotland, as such any target market ...

DHL; International Influences

the US Express business which has been under performing for sometime (DHL, 2008). Part b - International operations DHL is alre...

Black Creek Furniture Case Study

as drilling and machine equipment, but the investments in information technology have been very limited. Until recently Martha ran...

Marketing Massage Oil In the United Arab Emirates

disposable incomes to allow them to purchase the product. * The UAE has a highly developed infrastructure for ecommerce, providing...

TiVo Case Study

features. The company has found that the take up rate was good and once the subscriber made a commitment they would be a long term...

Product Expansion and Market Penetration for Coca-Cola

manufacture, distribution and also the marketing of non alcoholic carbonated and non-carbonated drink both finished drinks and als...

Expanding to China

centuries, always one of the worlds most impressive civilizations and cultures known for "outpacing the rest of the world in the a...

ERP Risks

this, in the US there are dollars and in the UK there is sterling, Dealing with this for the individual customers simply a matter ...

Plan for Starting a New British Supermarket Chain

the businesses launched a marketing manager will need to be recruited. The organization will seek to benefit from a positive corpo...

Allstate Investigations and Security AAA AAA-Allstate Security and Investigations

reduce the number of physical security guards required onsite, and the stationary nature of the camera reduces maintenance costs a...

Need for Advanced Directives

is considerable "uncertainty, confusion and a general lack of knowledge" concerning advance directives (Payne, 2007, p. 545). Th...

Hypothetical Ethics Business Case

This is an innovative company that has grown fast enough in five years to develop plans to offer and IPO. While their founding loc...

Cellular Telephone Services and Optimal Pricing Plans

(i.e., Europe and Japan), competitors are likely to have interest in alliances and be operating with an eye toward globalization. ...

Creating a Brand

company was originally developed by a company called BMR Ltd. in England -- and in 1968, the company moved to Shannon in Ireland, ...

Strategic Recommendations for PPQ

significant growth potential, international patterns indicates the markets with the greatest potential are the developing markets,...

A Plan For Diversity

how to implement an effective diversity plan. Implementing Diversity in the Workplace According to the 2010 census, the racial ...

Telecom Company Offers New Product

It has become essential for organizations to have a place to store and backup their data, which is increasing exponentially. Compa...

The Cost of Discrimination of Women in International Business

a report by the International Labour Organisation looking at the progress of women in corporate America the author, Linda Wirth st...