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Essays 601 - 630

Case Study on Nike

running shoes. When running became popular in the 1970s, Nike improved its line of running shoes to appeal to the new market. When...

Volkswagen Marketing Audit

This paper consists of fifteen pages and presents a marketing audit of Volkswagen that includes sales, market share increase objec...

Competitive Marketing Strategies for United, American, and Delta Airlines

In ten pages each of these airlines are examined in an overview that comparies their approaches to marketing and their strategic s...

Air Freight Business Plan for Strategic Marketing

In eleven pages this report discusses an airfreight business in a consideration of how a plan for strategic marketing can be devel...

Russell Corporation's Information Management

In eight pages the Russell sportswear corporation is examined in a consideration of how it manages its systems of information tech...

Changing Role of Information Technology and Strategic Alignment

In twenty pages this research paper discusses the Strategic Alignment Model and the influence of IT in a consideration of its ever...

PepsiCo and IT

In fifteen pages this report examines the information technology of PepsiCo in a consideration of policy, strategic, and objective...

Gateway 2000's Strategic Activities for 1 Month

In ten pages this paper examines a month of strategies implemented by Gateway 2000 based upon corporate activity and company repor...

Multinational Marketing and Cost Effectiveness

Tremendous success here does not necessarily equate any measure of success abroad, as Disney learned while it took the French site...

Society, Business, and Government

In a paper consisting of fifteen pages various topics such as three fold society's social performance, public issues strategic man...

Widget Box Product Marketing of Widget International

important for Widget International to get to these other countries first. According to Ivan P. Fellegi, Ontario is the larg...

Coke's Brazilian Market and Planning Strategies

Coca Cola's strategic planning and now it is led to its Brazilian market domination are the focus of this report consisting of fiv...

Marketing and Management Case Study of The Limited Retailer

In five pages this paper presents a case study of The Limited retail chain in a consideration of its strategic marketing and manag...

Coca Cola Japan and Strategic Marketing

In three pages this paper discusses Coca Cola Japan in the late 1980s and canned tea product strategic marketing and decision maki...

Golden Valley Microwave Foods and Strategic Marketing

In three pages this essay discusses the history of Golden Valley Microwave Foods and considers success in the future through strat...

L'Oreal Netherlands and Strategic Marketing Considerations

by Proctor and Gamble, Plenitude by LOreal, Rocher and Dr. vd hoog among others. Ponds, a low-end product, also held a percentage ...

Application and Use of Balanced Scorecards

In a paper that consists of twelve pages the analytical business tool known as balanced scorecards is examined in terms of its evo...

Internet Changes and Electronic Commerce

agency, in the late 1980s, they brought together networking using the technology developed as a result of ARPANET (Maitra 3). T...

Computer Failures and Disaster Recovery

and made a disaster recovery plan for if the computer suffered blackout time this would not have been a problem of the same magnit...

SDI or 'Star Wars'

a fairly recent advertising campaign - this is not your fathers battleground. Ironically, thirteen years after Reagans introducti...

Germany's Business Climate

In five pages this paper examines Germany's business, economic, and political climate with duties, taxes, banking, risk, and stra...

Healthcare Program and Institutional Development

terms of both services and products. At the same time, employers in all sectors of the economy have sought to shift some of the hi...

Law Firms and Management Principles of Strategic Marketing

In fifty four pages this paper examines a British law firm with the application of some management principles and marketing strate...

Nominating Campaigns of George W. Bush and John McCain

This paper consists of three pages and examines Bush's and McCain's party nominating campaigns in a consideration of projections a...

Strategic Planning - Three Perspectives

This 5 page paper uses information from three different publications about information systems to discuss strategic planning. The ...

Increased Profits for Internet Business

In twenty five pages the ways in which companies based on the World Wide Web are profitable are discussed in terms of globalizatio...

Bosnia and International Conflict Strategies

In seven pages this paper discusses military intervention, nonintervention, and diplomacy in a strategic consideration to the Bosn...

Gulf War and Global Conflict

In seven pages this paper examines the post Gulf War in an assessment of the strategic situation involving Iraq and Kuwait with a ...

DaimlerChrysler and IT

In seven pages DaimlerChrysler and Daimler Benz are examined in a consideration of information technology's benefits, challenges, ...

Logistics of the United States Military

In five pages this paper discusses the impact of the Second World War upon the development of strategic logistics by the American ...